Helping to make student and academic services more useful, useable, effective and desirable to the people who use them, through user-centred design.

Member of the Heads of Area team within the Student Recruitment and Marketing Directorate, playing a key role in the development and delivery of the University’s marketing and communications strategy and plans.

Reporting Directly to the Chief Executive and member of the Senior Leadership Team. - Increased learners and revenue in a key commercial area of the business by 400%, through a digital-first, inbound-marketing strategy.- As part of the senior management team, played a key role in networking with internal and external stakeholders. Represented the organisation at all levels in the community.

- Worked with major employers, small businesses and start ups across a range of sectors including education, renewables, communications, construction and the services sector. - Delivered inbound marketing strategies, including new websites and audience-focussed digital content to improve the customer journey and conversion.- Gained clients coverage in the Daily Telegraph, Daily Mirror, BBC, ITV, Talksport Radio and national trade press and websites.

- Leading role in a team of 80 journalists, producing one of the country's biggest-selling regional newspapers and companion digital platforms.- Played a leading role in the digital transformation from print to multi-media publishing and led the team which pioneered video journalism in the British newspaper industry, winning a clutch of national and regional industry awards.- Winner of the company’s Excellence in Leadership Award and the Outstanding Contribution Award. - Joined company as Assistant Editor in 2002 and led series of major projects including relaunch of Business, Homes. Leisure and Female platforms, improving content and commercial performance.