Paul Bates

Paul Bates Email and Phone Number

VP of Online Components @ Flourish Advisory Boards
Phoenix, AZ, US
Paul Bates's Location
Phoenix, Arizona, United States, United States
About Paul Bates

ABOUTAs an endlessly curious person, I am constantly exploring and learning. Digital technologies and digital marketing have provided a seemingly limitless backdrop to fuel that curiosity as I have become a leader in online technology. Applying a robust entrepreneurial approach, I seek areas where I can use technology to support and advance business objectives. Unfortunately, too many times, companies latch on to the “shiny objects” that comprise technology, eschewing what really works. While I am eager to try something new, I know that tried-and-true approaches are sometimes best, so I use a blend of old and new to deliver results, consistently creating opportunities to lead the competition.While being able to tout my ability to deliver exponential revenue through digital technology, success is about more than just dollars. Success is about the people on the team, and I have built and developed global teams who continue to push the envelope. I am a passionate educator and supporter of my people, running my departments as a business in and of themselves. I lift up the people around me and provide them with the tools they need to soar.SOMETHING PERSONALWhile I have a passion for work, it’s my down time that helps to keep me sane and energize me so I’m always at my best. Each year, I take a reset trip where I go away for three weeks to learn something new or explore a new place. This is a time that is sacred for me and has nothing to do with work. I am nonstop curious, and I love feeding that curiosity through these regular sabbaticals as well as always reading and learning.

Paul Bates's Current Company Details
Flourish Advisory Boards

Flourish Advisory Boards

View
VP of Online Components
Phoenix, AZ, US
Employees:
16
Paul Bates Work Experience Details
  • Flourish Advisory Boards
    Flourish Advisory Boards
    Phoenix, Az, Us
  • Flourish Advisory Boards
    Member, Tech Futurist/Strategist Seat
    Flourish Advisory Boards 2022 - Present
    Elmhurst, Illinois, Us
  • Onlinecomponents.Com
    Vp Of Online Components (B2B)
    Onlinecomponents.Com 2021 - 2023
    Phoenix, Arizona, Us
    Manage full P&L for eCommerce business, including managing a globally dispersed team. Direct customer service, sales, and technology updates. Following an EOS-like framework, create annual plans and forecasts, as well as quarterly resets, running division and reporting directly to owners. Develop and support collaborative corporate culture.- Doubled 9-figure revenue in 2 years by leveraging all tools built throughout tenure in all roles.- Increased payroll minimally while doubling revenue by streamlining jobs, building culture guide, and putting the right people in the right seats.- Tripled average GP per shipment
  • Onlinecomponents.Com
    Director Of Digital & Marketing
    Onlinecomponents.Com 2017 - 2021
    Phoenix, Arizona, Us
    Created brand guides to support responsive and consistent websites. With a focus on digital marketing revenue channels, built paid search program, set up Google Analytics, and cleaned up technology systems. Managed catalog of 10M+ electronic components, building team of 7 across SEO, marketing, and paid search to support efforts.- Implementing marketing automation tools (CRM).- Turned around paid search program, was managing 27M keywords.
  • Master Electronics
    Vp Of Digital Strategy
    Master Electronics 2020 - 2023
    Phoenix, Az, Us
    Master Electronics is the parent company of OnlineComponents.com. Most technology, CRM, and marketing programs were implemented across all brands.
  • Master Electronics
    Director Of Digital & Marketing
    Master Electronics 2017 - 2020
    Phoenix, Az, Us
  • Fender Musical Instruments Corporation
    Sr. Digital Analyst (B2C)
    Fender Musical Instruments Corporation 2013 - 2017
    Los Angeles, Ca, Us
    We launched the first eCommerce business in the musical instrument vertical, Demandware (now Commerce Cloud).Supported online sales through evaluating and selecting web analytics stack and developing reporting dashboards. Produced financial models to support eCommerce’s global expansion.- Implementation of Segment.io to a single customer API.- Implementation of Salesforce Commerce Cloud (Demandware).
  • Insight
    Digital Analytics / E-Commerce Strategist
    Insight 2012 - 2013
    Chandler, Arizona, Us
    Assisted in developing eCommerce strategies that grew revenue through offline to online channel shift, new-client acquisition, customer retention, and loyalty by continuously improving user experience, feature sets, and marketing activities. Established and reported on performance KPIs. Maintained tracking protocols for press releases, social media, and other online assets. Created guidelines for international and local SEO best practices.- Tripled topline traffic by formatting URL hierarchy and resolving an AJAX issue.- Slashed monthly pay-per-click advertising budget 50%, while realizing only 10% impact on total website traffic, by moving it from broad keywords and systematic bidding to more exact keywords, bidding up and down based on what was converting.
  • Jerseys Tavern And Grill
    Restaurant Owner
    Jerseys Tavern And Grill 2007 - 2009
    Microbrewery. Kitchen. Full Bar. A Humbling Experience.
  • Jpmorgan Chase
    Banker: Investment/Business Banking
    Jpmorgan Chase 2006 - 2007
    New York, Ny, Us
    Learned about Banking and Sales
  • Wells Fargo
    Mortgage Banker
    Wells Fargo 2003 - 2005
    San Francisco, California, Us
    Learned about Banking

Paul Bates Skills

E Commerce Online Marketing Google Analytics Email Marketing Seo Web Analytics Sem Digital Marketing Marketing Analytics Ppc Social Media Marketing Sales Marketing Strategy Management Social Networking Start Ups User Experience Ppc Bid Management Keyword Research Web Marketing Mobile Marketing Crm Advertising Search Engine Optimization Google Adwords Social Media Html Microsoft Office Process Improvement Wordpress Google Webmaster Tools Data Analysis Online Advertising Social Media Integration Coremetrics Analytics Dreamweaver

Paul Bates Education Details

  • Harvard Business School Executive Education
    Harvard Business School Executive Education
    Driving Digital Strategy
  • University Of Arizona, Eller College Of Management
    University Of Arizona, Eller College Of Management
    General

Frequently Asked Questions about Paul Bates

What company does Paul Bates work for?

Paul Bates works for Flourish Advisory Boards

What is Paul Bates's role at the current company?

Paul Bates's current role is VP of Online Components.

What is Paul Bates's email address?

Paul Bates's email address is pb****@****ics.com

What is Paul Bates's direct phone number?

Paul Bates's direct phone number is +148023*****

What schools did Paul Bates attend?

Paul Bates attended Harvard Business School Executive Education, University Of Arizona, Eller College Of Management.

What are some of Paul Bates's interests?

Paul Bates has interest in Six Sigma, New Technology, Children, Education, Constraint Theory, Process Improvement, Sailing, Science And Technology, Racing, Arts And Culture.

What skills is Paul Bates known for?

Paul Bates has skills like E Commerce, Online Marketing, Google Analytics, Email Marketing, Seo, Web Analytics, Sem, Digital Marketing, Marketing, Analytics, Ppc, Social Media Marketing.

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