Paul Daly Email & Phone Number

New Zealand

Naturefarm works with companies developing microbial solutions to enhance their own products. We develop microbial technologies for use in a wide range of food production systems. These include the agriculture, pastoral and horticulture sectors. We aim to work closely with clients to develop a microbial component, to enhance efficacy of their products. Our microbial solutions work by getting the natural processes to function, the way nature intended. The important concept in understanding how microbes work, is that they function in teams and rely on each other to be able to perform individually, and therefore effectively as a combination. These microorganisms are completely natural and all are found in the environment, with many found also in food processing applications (e.g. Lactic acid bacteria in Yoghurt).What are the benefits of using our Microbial Solutions?Our Microbial techonology has had amazing results with trials conducted the world over showing that it can:- Activate soil life- Promote plant life- Improve fertiliser response- Suppress harmful microbes- Restore water quality- Activate compost- Control odour- Bio-activate septic tank systems The application and use of microbial technology in NZ is wide and varied:From crops like peas, wheat, linseed to onions, potatoes, carrots and beans.From sheep, cows and deer, to pigs and chickensFrom wine grapes and olives to saffron and lavenderFrom recycling food waste in restaurants and schools back to gardensFrom enhancing silage to lowering animal emissions From controlling odours at commercial and large municipal composting sites to controlling odours and improving water quality at vineyards treating their own wastewater

New Zealand

EMNZ is a company focused on developing products for sustainable living in New Zealand. We primarily sell products to customers in the agriculture, viticulture, and waste industries. . Our products are based on natural ingredients, and are certified organic. Our philosophy is to promote natural chemical free systems for growing food and processing waste. However, we can also work with existing chemical based systems, by substituting chemicals where possible, with our natural microbial solutions to enhance rather that negatively impact the environment.

Melbourne, Australia

As a senior member of the marketing team I am responsible for the deployment of all digital channels at Diversified Exhibitions, to improve the ROI from online activity and the introduction and delivery of an in-house design team. . The digital channels include SEO, SEM, Social Media, Mobile and Web. I also champion the use of new technologies to test and improve how we bring our products to market. I also assist in the deployment of a shared Marketing vision to the wider business and educate people on the uses digital technology to improve how we operate as a business.Responsibilities • Developing and executing the digital marketing strategies (B2B and B2C) • Manage the digital team which include 2 designers, 2 content writers and 1 digital marketing executive and wider assets including 5 separate agencies• To improve the ROI from online activity• I also champion the use of new technologies to test and improve how we bring our products to market• Brand development and strategyAchievements• Developed Diversified’s capability to leverage the online space to drive customer attention, conversation and purchase• Created and managed the businesses digital assets which now number over 120 including websites, Facebook pages, twitter profiles, LinkedIn profiles and groups, Pinterest accounts and many more• Increased lead generation online by over 350%• Increased website conversion by over 200%• Increased digital conversion by over 500%, including first social media channel purchases• Introduced first in-house SEM/SEO campaigns to significant success in driving attendance to shows• Created first successful social media campaigns to generate buzz and excitement around events and drive conversion• Pioneered new revenue streams in the digital space including digital signage and social media sponsorship

IG Markets specialises in financial derivatives, principally Contracts for Difference (CFDs) on shares and indices, aswell as being a leading dealer in margined Foreign Exchange. Although my role focused on developing Web 2.0 initiatives i.e. Search and Social Media, I was also in charge of ouroverall digital strategy and implementation.Responsibilities• Developing and executing the digital marketing strategies (via online and social media), driving traffic,preparing new launch plans and leading the execution of the campaigns across all online channels.• Developed and managed online campaigns, online projects/developments both via our website and throughout thegreater internet• Developed online strategy for upcoming period (financial year) and implementing roadmap strategy• Developed and implemented the companies’ first Social media strategy incorporating but not limited toLinkedIn, Twitter, Facebook and Quora.• Managed SEM agency for Asia Pacific region. Determined the SEO & SEM strategy and tactics necessary to drive traffic to web sites• Managed SEO activity for the company's websites including keyword research, link analysis and looking after search engine results• Maintained overseeing role as webmaster for southern hemisphere countries. Achievements• Implemented new reporting and analytics to all websites• Lowered position on core keywords from 00's to 1st - 3rd positions in 9 months. • Subsequently our improved rankings increased natural search traffic by over 100%.• Initiated and implemented companywide YouTube channels/videos.• Initiated and implemented companywide drive to add twitter to our marketing mix. Since become an integral part of our PR strategy.Co-ordinated and launched digital marketing campaigns to promote companies first mobile application• Lowered cPa on SEM campaign by over 50%• Managing a significant annual online budget

Responsibilities• Developed digital brand strategies and executed online marketing campaigns utilizing all available mediums e.g. Online Display, Affiliate Management, PPC, SEO and Social MediaDay to day control of website content and updates - webmaster• Writing web content for news ‘highlights’ and product related information• Writing monthly company newsletter. Also implemented targeted mailings by segmenting customer database. Integral in development and rollout of new newsletter and email template.• Writing and sending client and marketing related emails through Exact target email system• Conducted regular in-depth competitor analysis• Exposure and input into to all of online marketing including Website analysisAchievements• Managed a major project and successfully redesigned and redeveloped five websites (on time and budget)• Involved in improving content on all companies websites. Improved weekly unique visitors by 200% over 18 month period• Developed and executed email marketing strategy, including newsletter template• Segmented database and targeted through relevant messages. Increased open rate and conversion rate of emailsby over 5%• Set up weekly analysis of web activity, influencing key decisions

London, United Kingdom

Responsibilities• SEO of investment website• Introduced and ran companies first PPC campaign• Sign off and control of news streams entering website• Updating pages and uploading to web through CMS• Analysis of web activity, reporting to director level• Co-ordination with web developers in construction of new initiatives on the site• Review and updating of customer navigation and usability• Managed team of 2 content writers

Responsibilities:E-Marketing – May 06 till May 07• Development and control of all PPC marketing campaigns• SEO of all websites (approximately 20 sites and subsites)• Control and reporting responsibilities of webstats• Usability review and change• Development and assisted construction of companies first Online Clearance Centre (Online sales portal)• Controlled all marketing and promotion of OCC: Conventional, online and targeted customer mailings• Co-ordination with web developers in construction of site• Team leader of content and overall development team for OCCMarket Intelligence/Research – Team Leader till May 06• Co-ordinator of all strategic analysis reporting directly to managing director• Oversaw and developed techniques for company wide market research• Developed and maintained competitor analysis and reporting techniques• Co-ordination of Company promotions analysis• Customer analytics and extensive database management

Bcom, Marketing

Bachelor Of Commerce (B.Com.), Marketing/Marketing Management, General

Education record