Paul Herrera Email & Phone Number

Austin, Tx, Us

With 20+ years in marketing, covering everything from traditional media to digital. I know that what works for one business might not work for another. At AGILIS Edge, we specialize in creating effective marketing strategies that target the right customers. We can help with brand building, lead generation, demand generation, and more. Let's work together to grow your business.

Tustin, Ca, Us

Developed and executed digital marketing strategies that drove growth and retention across multiple business channels, including direct-to-consumer. I leveraged data-driven targeting to increase retention ROI by 71.6% this year over 2022. I also set campaign goals, oversaw messaging and creative assets, allocated resources efficiently, and developed and tracked KPIs to measure success. Lead team to deliver Quarterly Key Results (KRs) in support of the annual OKR goals to senior staff. Successfully launched two new home services, NAF Concierge and NAF Insurance, which are integrated into NAF's loan process to remove friction and stress from the mortgage, home buying, and moving experience for borrowers.

Richardson, Texas, Us

Open Mortgage is a rapidly growing national multi-channel mortgage lender that empowers the American dream of home ownership via residential mortgages and Reverse Mortgages. I was responsible for the following:Lead the development of the annual marketing strategy, budget and operational plan and the implementation of all corporate, wholesale and branch level marketing efforts.Lead, mentored, and coached a high-performing marketing team of social media, content producers, designers, developers, digital and field marketers to promote, support, succeed and motivate high employee engagement and the Open Mortgage brand.Develop, collaborate with internal and external partners to execute PR, Media opportunities, internal communications, and corporate communications.Developed and managed the digital marketing strategy of SEO/SEM, digital display, paid social, website/landing page optimization, conversion funnels, local search optimization for our branches and overall data/analytics. Oversaw the content strategy, web, social, database CRM, and overall data/analytics.Leveraged automation to create efficiencies and increase conversion in the marketing and sales process.In charge of annual corporate events that include sales summit and presidents clubOwner of annual marketing budget

Richardson, Texas, Us

Arlington, Texas, Us

Demilec, now part of Huntsman is an industry leader of manufacturing spray polyurethane foam insulation and polyurea coatings, who consistently develop high-performing quality products that are used in an array of industries, including residential, commercial, agricultural, original equipment manufacturers, education, water, oil & gas, energy, military, industrial, and civil projects.As the Director of Marketing, I was responsible for all inbound and outbound marketing including digital marketing, advertising, Public Relations, content marketing, social media, email marketing, direct mail, demand generation, lead nurturing, trade shows, events, sales tools and other strategic marketing initiatives for both U.S. and Canada. Some of my highlights include: • Lead the rebrand effort and strategy for Demilec including its product portfolio in the U.S. and Canada.• Delivered monthly and quarterly Marketing Business Results to senior staff and board members.• Launched two new robust websites for both U.S. and Canada with multiple languages that encompass new branding, messaging and reporting• Analyzed all advertising analytics, performance & modified strategic approach to achieve maximum ROI• Assisted with implementation of Salesforce company wide.

Woodland Hills, Ca, Us

ReachLocal (NASDAQ: RLOC), is a global company that provides a suite of online marketing and reporting solutions to small and medium-sized businesses (SMBs) and National Brands primarily in North America, Australia, the United Kingdom, the Netherlands, Germany, Japan, Brazil, and India As Marketing Manager, I was responsible for all inbound and outbound marketing including content marketing, social media, email marketing, webinars, demand generation, lead nurturing, trade shows, sales tools and other strategic marketing initiatives for the National Brands, Agency & Reseller Channels with an annual combined revenue of $80 million. Some of my highlights include: • Launch of the company’s Automotive, Multifamily, Healthcare, Education, Franchise, and Specialty Services verticals.• Develop brand guidelines and go to market collateral for Agency/Reseller partners to use when reselling ReachLocal products and services.During my tenure, ReachLocal had YOY growth of 21%, grew 49% internationally, went public in 2010, increased its client base to over 24,000, and made Deloitte Technology’s Fast 500 for three consecutive years in 2009, 2010, and 2011.

Us

Big Jump Media, Inc. offered social networking and video sharing tools for the faith-based and family marketplace. Its products include Godtube.com and tangle.com.Developed social networking and video sharing tools for digital media, podcasts, and online marketplace, leveraging emerging technologies to deliver faith-based, family-themed content to 20M+ users. Directed interactive marketing programs, mobile text campaigns, media partnerships, and email campaigns to drive website traffic and promote products and events.

BooKoo Energy (NASDAQ: BOKO) developed, produced, marketed and distributed a beverage portfolio of, energy drinks/shots, protein, vitamin water products and various private labels for retail stores. I was responsible for all marketing initiatives, brand strategy, online and offline advertising, marketing communications, public relations, website content, trade shows, social media, field marketing, events/sponsorships, package design and POS. I was also responsible for sales promotions that increased sales by 250% and ranked BooKoo Energy 4th per point of distribution in the Energy category by AC Nielsen in 2006 and 2007. My highlights include: • Managed a marketing budget of $1.5 million for all POS, promotions, events and advertising (online, print, radio, outdoor and transit) for national and regional markets.• Developed the first-to-market energy drink in a 5.75oz and 24oz can size.• Managed a team of 10 full-time marketing personal, brand ambassadors, and various sampling agencies both regionally and nationally.During my tenure, BooKoo Energy went public in 2006 (BOKO) and was distributed in 43 states within the US along with limited distribution in Canada.

Plano, Texas, Us

Success Partners (formally VideoPlus) is a media, publication and marketing communications company offering innovative, turnkey solutions for the direct selling industry. Its customized video, audio and print products have helped clients increase their recruiting, retention and revenue efforts.Developed marketing promotions for customized audio, video, print, and media products and built innovative, turnkey solutions to enhance customer recruiting, retention and revenue efforts. Prepared detailed production budgets and managed project timelines to drive execution from project launch through completion.

Dallas, Texas, Us

The American Heart Association (AHA) is the nation’s oldest, largest voluntary organization devoted to fighting cardiovascular diseases and stroke. Founded in 1924, the organization now includes more than 22.5 million volunteers nationwide, 144 local offices and nearly 2,700 employees.I managed a high volume of advertising materials including national print, audio, video and digital products from the point of concept through completion. I worked with small and large agencies (Campbell Ewald, DDB, BBDO, Carmichael Lynch). I effectively created high profile project timelines and budgets and delivered according to schedule. My highlights include: • Worked on AHA’s first Ad Council campaign “I am a Stroke” that aimed to inform the public of the sudden signs of a stroke. • Coordinated AHA’s efforts in the partnership with American Cancer Society and American Diabetes Association’s “Everyday Choices for A Healthier Life”, a three-year advocacy and public- and professional-education campaign based on prevention.• Worked on AHA’s first paid advertising campaign “Learn and Live”. • Managed the MLB/AHA partnership for the Heart Attack Awareness Day initiative with Major League Baseball (2004 & 2005).• Managed AHA’s public service announcement program and developed an online website for media outlets to access and download print, audio and video files saving the AHA over $50K a year in production, storage and shipping costs.• Managed AHA’s Annual Report from 2002, 2003 and 2004.

• Produced commercials, promos, and segments for FOX, UPN and Univision.• Worked with clients and account executives to develop and produce advertising to meet client needs.• Created projects by graphic design, script development, and 3D animations, filmed both field and studio production, and use of non-linear editing.• Created multimedia development of DVD interface, menus, and packaging design.• Provided voice over for many commercials and station promos.• Developed and coordinated local programming with CSU Chico, and other community organizations.

San Jose, Ca, Us

Procured materials and services for commercial HVAC company.