Paul Horstmeier Email & Phone Number

South Jordan, Utah, Us

South Jordan, Utah, Us

• Introduced, defined, and led a standardized NPI (New Product Introduction) processo HC’s most fully-integrated, cross-functional, weekly forum (technology, sales, marketing, services, engagement, documentation, finance)• Significantly revamped our technology PDLC (product development life cycle) process with extremely positive stakeholder feedback. Key highlights includeo Clearly defined stages, objectives, templates and deliverableso New stages: Business Go/No Go and Executive Leadership Go/No Goo Key stakeholder engagement and participation guidelineso Product Management Strategy documento “Sherpa” process where we guide product line managers through each PDLC phase• Developed and refined our first Technology Metrics Dashboard, tracking metrics on 24 products• Initiated multiple cross-functional forums to engage Technology with other HC organizationso Monthly Tech / ASO collaboration forum (2-hour training and education form)o Monthly Tech / Sales collaboration forum (1-hour interactive feedback/update forum)o Monthly Tech / ProServices leadership forum (1-hour crowd sourced agenda forum)• Defined and led our first virtual client-facing product roadmap planning event • Initiated monthly product management forum, raising product management skills • Conducted bi-monthly coaching 1:1s with all members of Dale’s direct staff• Initiated and launched HC’s first near shoring initiative (4 hires last month)• First external resource contracting model launched for use by ProServices or Technology • Strategic Project Management (where we lead or assist projects needing extra help)o Full DOS migration (platform + shared data marts) in 2018 o ISV program management o PSO project management o Care Management relaunch

South Jordan, Utah, Us

• Built the Health Catalyst marketing team and engine • Developed Health Catalyst “educational teaching” marketing strategy, cited as “industry leading” by multiple analysts and competitors• Built the award-winning Health Catalyst educational content engine, leveraging expertise across over 70 individuals throughout the company (over 500 content pieces produced)• Built our amazingly successful SEO engine with top 3 results in targeted terms for data warehousing (94%), analytics (88%), and solution (85%) categories• Built the world-class Health Catalyst webinar engine, drawing 3X-6X the registrations of normal webinar series (regularly drawing 600-1200 registrants)• Built the Health Catalyst web site, including the award-winning Knowledge Center, with the goals to o be the preeminent source of data-driven outcomes educationo shorten the sales cycle by allowing prospects to self-educate• Build our industry-leading success story engine (led by Leslie Falk), later expanding the charter to include our RWI (Results with Improvement) tracking and verification process• Built our annual HIMSS booth and show presence• Built the yearly Healthcare Analytics Summit, exceeding all attendance and satisfaction projections• Additional HAS innovations (beyond keynotes and breakouts) includeo Analytics Walkabouto HAS Documentarieso Products and Services Showcaseo Customer Advisory Boardo User Groupo Executive Experienceo Machine Learning Marketplaceo Digital Innovation Showcaseo Braindate Networking• Built a score-based, marketing-automation lead generation engine for inside sales, calculating daily hot leads based on web and email behavior• Developed Machine Learning Healthcare YouTube live forum to position HC as a leader in machine learning• National Content Marketer of the Year Finalist – 2017• Utah Sales and Marketing (SAMY) Award winner – 2016• Published case studies about Health Catalyst marketing

South Jordan, Utah, Us

• Produced first systemized outcomes improvement methodology• Defined and managed our first engagement lead team roles• Led the renaming, logo, and branding for Health Catalyst

Co-founder of HB Ventures, LLC along with Dan Burton. HB Ventures is a firm focused on acquiring, improving, and managing a portfolio of businesses in the technology, health care, education and consulting industries. HB Ventures has successfully turned around six businesses on the verge of shutdown prior to acquisition. HB Ventures Consulting offers clients its expertise in business turnaround through the execution of its strategic turnaround methodology. HB Ventures Consultants average 18 years Fortune 500 and Entrepreneurial turnaround experience. The firm was co-founded by Managing Partners Paul Horstmeier and Dan Burton.• Co-founder of 2 person start up business that exceeded all projections in first full fiscal year• Acquired and turned around 4 separate “bankrupt” businesses to profitability• Managed all elements of the business mix• Original investor in Health Catalyst

Houston, Texas, Us

Led 677-person, global, interactive team publishing HP.com in 78 countries• Led cross-company, Next Gen HP.com transformation proposal, approved at HP executive council level• Secured company-wide (cross business and cross support) support for 3-year project ($80M savings)• Successfully managed HP.com operations spanning 41 IT assets, 81K products, 113 product lines, 17 stores, 1100 new product introductions per month, 78 countries, 43 languages, 1800 direct stakeholders

Houston, Texas, Us

Key Web Ops Accomplishments: • Quadrupled web revenue influence (online & estimated offline) from $240M to $960M/year• Grew enterprise lead contribution from unmeasured to $1.3 billion• Grew SMB site traffic from 2M to 7M & grew Enterprise traffic from 18K to 350K sessions per month• Grew enterprise web marketing effectiveness 7X (from 5% to 35% average conversion)• Saved $10M per year by consolidating fragmented hp.com presence into 5 major sites• Received numerous hp.com awards and first place finishes in third-party reviews and evaluationsKey Relationship Marketing Ops Accomplishments • Original founder of HP’s industry-leading email program (Technology at Work)• Grew customer base from 33K to over 3.5M in US and over 5M WW• Grew revenue influence to $240M in online and offline sales per year• Improved target marketing effectiveness 2X to 3X by developing sophisticated customization capabilities, advanced customer profiling and acquisition methodologies, and trigger marketing • Saved $4M per year by developing proactive support alerts process to reduce support calls• Featured personally in CIO magazine and written up in analyst report as a best practice for eCRMKey Lead Gen Ops Accomplishments • Led a lead management initiative across all businesses to tackle the previously “unsolvable” leads management problem between sales, marketing, and operations• Doubled net marketing pipeline contribution in first three quarters of implementation• Developed a “Retain / Acquire / Develop” account valuation model which allowed the sales force to segment, cover, and manage accounts based on current and potential sales• Rolled out CRM (Siebel) marketing platform to LA and Canada, with initial 25% increase in results• Supported all US targeting, analytics, and database marketing efforts – at a 95% service level

Houston, Texas, Us

Built new printer Ecommerce team from the grounds up• Printing lead for the HP Business Store introduction, HP’s first B2B direct eCommerce store• Built entire new printer ecommerce team, strategy, and execution from grounds up• Successfully developed product, pricing, content, and promotional strategies for the printing business in the face of significant channel concerns and pressures • Exceeded initial launch targets by 20%

Built new color business from ground up ($250M) • Introduced 3 new office color categories to market: color laser, color all-in-one, and business inkjet• Developed and led HP’s “Color in the Office” initiative • Built $250M business (short of goal)• As a result, developed emerging category product introduction model to better match challenges of new emerging markets with existing mature category channels and internal expectations. • Pioneered new emerging marketing techniques to reach customers with new category messaging.Build new Personal Products team from grounds up ($1.2B)• Successfully engaged commercial channel in selling HP personal products• Repaired significantly damaged commercial channel relationships • Exceeded quota every year, growing business to $1.2B.

Managed US advertising, sales promotion, direct marketing, merchandising, and PR ($26M budget) • Developed first integrated LaserJet communications campaign across entire marketing mix• Launched HP’s first cross product line printer merchandising tool for retail merchandising. • Launched HP’s first interactive web-based datasheets• Developed and rolled out HP Positioning process

Managed product definition, research, positioning, targeting, segmentation, pricing, naming, forecasting, inventory, promotion, discount, channel MDF, end of life• Product manager for HP Portable Plus laptop computer• Led end-to-end product development of two separate LaserJet product lines• Current product management of the LaserJet Series II, HP’s most successful product in history• Led HP’s first small business/home business printer marketing strategy • Successfully maintained over 50% market share• Introduced new metrics & forecasting methodologies to reduce forecast spikes and inventory buildup.