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Paul Iaroshenko is listed as Chief Executive Officer at LoyaltyAI, based in Toulouse, Occitanie, France. AeroLeads shows a matched LinkedIn profile for Paul Iaroshenko.
Paul Iaroshenko previously worked as Project Coordinator at Nabu and Chief Business Development Officer at Dcm | Digital Currency Management. Paul Iaroshenko holds Master'S Degree, Marketing from Kyiv National Economics University.
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I am a product marketing professional with solid competencies in banking and fintech. I read the quote on my profile banner many years ago when I was preparing to present a new product, and since then, it has become one of my favorites. This quote is about experimentation. In recent years, I have been involved in projects to search for something new (market, product, application), and this is what drives me the most. Search forces you to mobilize all the “senses” of a marketer, all skills from research to dialogue with each user who purchased after the launch. Go-to-market strategies are never the same (even if you discovered the template of your previous project at the very beginning). Messaging in which every word can be critical to success, competitors who do something better or faster - all this makes every day and every goal unique.Another thing that turns me on is clients. I am a fan of Custdev, and I am sure that only the client, if seen, heard, and felt, will help find the best solution. I pursued my biggest client for three years, during which time I had to become an expert in his business before finding what really hurts.Team collaboration, constant communication, and “one wave” are other necessary elements for success. My most successful projects have always been a team achievement.
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Kyiv City, Ukraine
In Loyalty AI we strongly believe in success of retail and bank cooperation to provide customers with exceptional service and sales offers. E-receipts, easy access to the retailers and banks loyalty programs, customer feedback, and sophisticated AI based analytics creates great opportunities to increase customers activity and loyalty as well as conversion of marketing.
Kyiv, Kyiv City, Ukraine
London, England, United Kingdom
- Responsible for Go-to-Market Strategy for innovative products: tokenized deposits (launched), CBDC, retail RTPS (launched). Market research and pain points determination, competitors intel., positioning, messaging, and sales assets. Close collaboration with Product team, founders and investors.- Key partners and customers direct acquisition: 3 systemically important banks involved in Consortium (RTPS on the Tokenized Deposits basis); key merchants (TOP in food retail, fuel retail, DIY, public transportation). - Manage public communications (channels, content, communication plan).- Responsible for partner incentive programs (total current budget USD 1.2 m): design, metrics & efficiency, implementation.
France
Internal startup of the large financial company, specialised primarily on high-risk segment.- Responsible for the local market research to determine perspectives and legal framework to establish partnerships with local payment methods.- 3 most common local payment method launched in priority regions - India, LATAM.
Kyiv City, Ukraine
- Responsible for Group Product Marketing and Market Strategy, incl. new products, new markets and alternative applications of existing group technologies. - Manage a team of Group's online products and platforms. Successfully launched b2c platform easypay.ua, mobile apps EasyPay, EasyWallet, Scan&Go (1.7 m active users) from market research to GTM and Growth strategies.- Manage a teams responsible for innovations and new applications. Launched projects of e-ticket billing, mobile ticketing, proximity marketing (product for retail networks), mobile commerce and electronic wallets (700k of active users).- Research and GTM strategy for new vending branch products (sim-card distribution, ticket vending, self-service and telemetry).- Manage a team responsible for CRM implementation and daily CRM.- Responsible for 1.5 m USD R&D and Marketing budget.- Close Collaborating with the product, sales, development and operational teams.
Kyiv City, Ukraine
- Responsible for the synergic integration of the Bank in EasyPay Group, new Market Strategy and Product Line.- Manage a cross-functional team responsible for development and implementation of online/mobile banking strategy on the EasyPay facilities- Manage a Product management team- Responsible for marketing communications & channels, direct marketing- IT development management (manage a team, responsible for innovative development)
Kyiv City, Ukraine
As a Member of the Board responsible for retail business & SME, network, Marketing and IT Departments- Business growth from 80th place to TOP15 in the all-Ukrainian rating of banks- Launched a traditional retail product line (deposits, cards, loans), cash collection service, own third-pard card processing- Manage a cross-functional team responsible for products for non-banking financial companies (legal framework, pricing, integration, sales and service), incl. white label card issuing. First model implementation in Ukraine - Responsible for Marketing Strategy and marketing budget (USD 2m annually) - product policy, market research, channels, loyalty programs- Manage a network of over 100 regional offices- Responsible for cooperation with payment systems and international financial organizations. First in Ukraine got the High Value Bank status from AmEx (70% market share)
Luhansk, Ukraine
Manage retail business and network in the regional department
Kyiv City, Ukraine
Ukrainian microlending program (UMLP) implementation in Partner Banks. Lending and financial analysis methodology, loan experts training, representative member from donors in Credit Committees.
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Paul Iaroshenko works for LoyaltyAI.
Paul Iaroshenko is listed as Chief Executive Officer at LoyaltyAI.
Paul Iaroshenko is based in Toulouse, Occitanie, France while working with LoyaltyAI.
Paul Iaroshenko has worked for Loyaltyai, Nabu, Dcm | Digital Currency Management, Yo-Da Wallet, and Easypay Ua.
You can use AeroLeads to view verified contact signals for Paul Iaroshenko at LoyaltyAI, including work email, phone, and LinkedIn data when available.
Paul Iaroshenko holds Master'S Degree, Marketing from Kyiv National Economics University.
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