I am a product marketing professional with solid competencies in banking and fintech. I read the quote on my profile banner many years ago when I was preparing to present a new product, and since then, it has become one of my favorites. This quote is about experimentation. In recent years, I have been involved in projects to search for something new (market, product, application), and this is what drives me the most. Search forces you to mobilize all the “senses” of a marketer, all skills from research to dialogue with each user who purchased after the launch. Go-to-market strategies are never the same (even if you discovered the template of your previous project at the very beginning). Messaging in which every word can be critical to success, competitors who do something better or faster - all this makes every day and every goal unique.Another thing that turns me on is clients. I am a fan of Custdev, and I am sure that only the client, if seen, heard, and felt, will help find the best solution. I pursued my biggest client for three years, during which time I had to become an expert in his business before finding what really hurts.Team collaboration, constant communication, and “one wave” are other necessary elements for success. My most successful projects have always been a team achievement.