Working as Director of Product by leading Product, Design, Tech and Data teams to "Educate our Students well enough that they all find the first job in tech"Main challenges- Define the Product Strategy and socialize across Exec team & implement along the product teams- Implemented cross-teams processes to maximize collaboration and impact across Product, Marketing, Consumer and Admissions teams- Methodology to identify and launch new programs (definition, feasibility and validation) across digital / physical experiences - Define and implement CRO (A/B testing) process and mindset set-up across the whole organization, by ensuring “ideas coming from anyone”- Manage up to 19 people across Product (5), Design(2), Data (4), Tech (6) and Salesforce (2)Achievements- Built a excellent collaboration between Product <> Marketing teams that helped us to grow website students acquisition conversion- Scaled the company by automating the operational process across B2C Admissions, Outcomes and B2B teams increasing team performance - Scaled Data team platform by moving from a Lean platform to a Data warehouse solution enabling the implementation of complex models like Attribution- Identified, designed and launched next company 3 Bootcamps (1M revenue first year) and clear cross-company process to executed that was validated with initial pilots, to ensure scalability without major investments

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Working within Telefónica to support digital transformation by implementing digital personalized experiences to customers, and promoting Product mindset within corporate organization.Main challenges- Define and lead the omnichannel vision of Telefónica customers across digital channels and their relationship with physical channels and implement across Movistar, Vivo, O2 and Tuenti.- Lead product management, design and data teams to create simple digital solutions through App / Web channels based on value proposition (control, support, loyalty and explore)Scale a world-class team of Product, Data and Design from 25 to 53 people in 3 years - Lead & monitor product roadmap definition & product development across teams for App & web channels + structural projects for digital ecosystem coherence- Implement new processes to evolve the collaboration with Teléfonica teams while maintaining agile dynamic and culture within the team- Work with director of area, director of engineering and business on the long term strategy using OKRs and negotiation with the business units for a strategy alignmentAchievements- Identified and implemented key customer experience improvements across Telefónica digital ecosystem, with products like Global Design System “Mistica”, Global Checkout and Global Login in 2020-2021 and impacting overall customer satisfaction- Managed to pivot area product strategy and reorganize and motivate the team in 3 months after strong area refocusing in H2 2020 with 40% team lost, by involving them in the strategy discussion and working together in organization definition- Launched Novum product (Global eCare App) at Telefónica achieving 30M active customers (90Days) and 300M euros revenue in 2019 across 3 brands and 14 countries by scaling from Tuenti Digital operator experience- Improved company Data driving culture by implementing a new Data Analytics team and helped C-level with decisions with new tools in 2018-2020

Working at Tuenti to pivot from Social Network to Digital Mobile operator based on a unique Communications and eCare product strategy (app based) across 5 countriesMain challenges:- Hire and scale the product & design teams from 10 to 25 in 3 years- Lead product proposition and roadmap definition together with product managers to shape teams impact - Evolve agile methodologies with engineering partnership- Internationalize Tuenti digital mobile operator (app base) to 4 LAtam countriesAchievements:- Pivot Tuenti to Mobile Operator with 1million customers across 5 countries- Duplicate customers CLTV for customers using the app (80% penetration in Spain and 30% in LAtam)- Convinced Telefónica to scale Tuenti app experience to all Telefónica (aka: Novum product)

Working as Senior PM for CloudPhone team as responsible for defining product strategy, roadmap, as well as managing the entire product line lifecycle from strategic planning to tactical activities.CloudPhone team is focus on detaching traditional Telco services from the SIM, and transforming phone# into a ubiquitous service.Results: launch of voice services, such as Push-To-Talk and VoIP across multiple platforms building a unique product proposition for a mobile operator duplicating CLTV by x2

Responsible for the Yahoo! Homepage and My Yahoo (Fully personalizable homepage) among other products for EMEA countries.

Responsible for Communication services (mail, mobile and dating)