Evaluating and developing Barbara Luijckx marketing strategy and marketing plan.Planning, directing, and coordinating marketing efforts. Researching demand for our products and services. Competitor research. Working with sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction. Developing and managing advertising campaigns for Barbara Luijckx company. Development/ Product Design for Barbara Decor brand. Building brand awareness and positioning of Barbara Luijckx company. International Sales support and lead generation efforts. Leading and coordinating Marketing projects from start to finish. Organizing company trade shows, and major events. Overseeing social media marketing strategy and content marketing.

International Product Development of Professional Hair Color, Hair Care and Hair Styling products. Including: Product strategy formulation and communication, opportunity identification and assessment, idea generation, product definition, project planning and implementation.Determination of market position for the products, development of the total product concept by making propositions on all marketing aspects from pricing, margins, packaging, branding, etc.

Development of annual Belcolade, the real Belgian chocolate brand of Puratos, chocolate category plans for Eastern Europe, supported by product & application development. Assessment of market evolution based on customer’s database, statistics in & out, competitive watch & consumer behaviors. Development, coordination & execution of product launches. Being an external & internal communication expert. Development of effective communication plan & tools for Puratos strategic targets. Organization of specific events/seminars

Planning, developing and directing the marketing efforts for Belcolade, the real Belgian chocolate brand of Puratos. Responsible for Brand Communication to support Puratos Group businesses, external e.g. PR activities (food industry medias), Social Media campaigns, Website strategies for products, concepts, events for various targets; internal brand communication e.g. promotion of Belcolade brand in Intranet & internal magazines. Development, launch & follow up of innovation/strategic projects – including concept development, positioning, full launch & communication package, market support to implement locally.

Project Support at Department of Central MarketingDeveloping of product concepts- Consumer Range for Callebaut brand (including market research regarding competitors and their products, consumer insights, market trends and participation in the development of visuals).Market Analysis in order to determine business opportunities to launch new Callebaut products in region Europe.Implementation of marketing tools for the Sales Forces Sales Analysis per country and per product type in order to work on the diversification of the product range

Development of new chocolate brand on the Polish market: Barima Artisanal.Customer and Market Definition, Development of the Product Range,Strategy, Communication and mage.