Paulina Koniarczyk Email & Phone Number

- Develop defined and strategic marketing proposals in response to business challenges, to meet clients' needs and objectives- Define and deliver roadmap of marketing activity across all channels: events and client engagement, marketing communications and industry partnerships- Partner closely with a sales team in the business to explore client pain points and consult on strategic marketing responses, developing expertise in an audience group's needs to shape overall B2B marketing strategy- Develop excellent XFN working relationships with integral business partners: PR / Comms, Product Strategy and Operations, Marketing Solutions, User Ops, EU events and Comms teams to execute ROI positive activations that impact the industry and engage clients supporting business functions - Measure performance of and take learnings from marketing campaigns to deliver valuable insights to shape future marketing campaigns and tactics- Bring creativity and innovation to marketing activities

Responsible for TikTok presence on external events, building long-term strategic relationship with the organizations; demonstrating what the TikTok platform is all about, educating the industry on how TikTok is building its advertising business, and finding opportunities to partner to drive the industry forward.- Develop and execute event marketing programs for TikTok targeting B2B audiences (advertisers, agencies, industry partners);- Own and develop TikTok's events strategy and calendar, best practices, and playbooks for self-organized workshops, industry events and speaking opportunities;- Manage and collaborate with cross-functional and in-market teams to ensure the success of TikTok For Business' event initiatives;- Project manage event-related campaigns including but not limited to vendor and freelancer management;- Understand the customer journey and use events as a tool to ensure communication effectiveness;- Build measurement standards to benchmark impact and effectiveness of the different categories of events we engage in;- Build strong relationships with strategic event organizers in the region;

Microsoft Emea Hq

The Microsoft EMEA OEM MNA Marketing team is responsible for managing the relationship with Microsoft’s most important multinational Hardware vendors (MNAs) Lenovo. This includes developing, tracking and managing joint marketing plans and revenue generating activities across EMEA (Europe, Middle East & Africa region). They are to ensure that the goals of their activities drive product adoption, revenue and attach and also drive innovation and design wins in the marketplace. The OEM (Original Equipment Manufacturer) Marketing team is also responsible for outlining the annual business objects in specific markets and product areas that align to the corporate and strategic goals of the organization. - Managing the quarterly planning process with 30+ countries in EMEA- Educating Microsoft EMEA subsidiary OEM teams on our marketing programs- Together with the marketing manager, drive the quarterly and bi-annual marketing planning process - Plan review/approval with Microsoft EMEA countries to maximize efficient marketing investment- Building budget reports and identifying performance and quality anomalies- Analysis of target achievements on country and regional level.- Preparation, consolidation and assessment of country specific information for business reporting - Compilation and control of costs and marketing budgets- Support budget planning and setup process with Microsoft Corp team- Establish relationship with key stakeholders from our MNA partners

Microsoft Central & Eastern European Headquarters

- Planning and coordinating marketing activities. Organizing and managing integrated marketing campaigns dedicated to respective Microsoft partners in the CEE countries.- Marketing care over key projects of CEE region – motivating and supporting business clients by events such as: - managing CEE Device days project (72 events realized where 8000 outside partners were trained in product trainings in 2 years.) - managing Accelerate Your Business project. (59 events realized, in which 42.000 clients took part in 2 years.) - Realization of a marketing strategy for the company, its modification, depending on individual needs of the Microsoft departments in CEE countries. Ongoing cooperation, the choice of business partners (Dell, HP, Asus, Lenovo, etc.). Developing individual strategies, marketing plans and events suited to a given market and business partner, supporting respective architectures and Microsoft products sale. - Building, management and participation of the marketing budget within CEE countries. - Supporting the process of implementation of new products on the market, including organizing trainings for the partners and supporting sales process. - CEE OEM HQ marketing operational support. Supporting in implemented activities with the use of dedicated marketing programs, such as: - Local Incentive Coop Program Manager – a program supporting partners, ensuring financial resources for the expenses concerning marketing, training and discount activities. - ProWins Accelerator project manager.- Organizing team meetings – Partner Summit and trainings, including “sales academy”, "Win10 commercial value proposition and right licensing", motivational and communication trainings etc.

Microsoft Central & Eastern European Headquarters

- Educate and coach CEE countries to drive change in behavior when planning and executing on sales and marketing spend. - Provide guidance and support in the CEE marketing community.- Local Channel Incentive Program Manager- Support and follow up with Account managers (AM’s) regarding New Vendor Application, follow up on program enrolment/registration process with AM’s/Partners, Support countries with escalation process regarding: payments, pre-approval process, monthly utilization funds reports provided for team community and HQ team.- TouchWins Program manager - Discretionary marketing funds to select distributors to be spent on marketing and training activities to increase Pro device sales in the channel. Working with countries regarding the marketing plans, provide a guidance and support regarding agreements, follow on actions items with countries, help Subs/countries with processing payments requests and POE’s. - HQ marketing budget co-owner.

Warsaw Area, Poland

Responsible for:- LAR specific tools support.- Communication with Operation Center.- LAR Partner Readiness.- Portal of the LAR knowledge compendium.- Channel Incentive Platform.

Warsaw Area, Poland

- Responsibility for Corporate Communication, including: - Developing and maintaining team Sharepoint and Intranet. - Improve team communication (newsletters, screen). - Organizing various engine offsite, team offsite, bi-yearly team meeting. - Manage competition for sales teams. - Reaching business goals of the company by communication activities. - Cooperation with marketing/event agencies.

Warsaw Area, Poland

- Partners Communication (mailing, newsletter, promos).- Through Partner Marketing, to/with Partners Events.- e.g annual Partner Summit, - Supporting the process of implementation of new products on the market, including organizing trainings for the partners and supporting sales process. - Partner/Customer ready product information Matrix.- Managing Partner Learning Center (PLC).- Cooperation with marketing/event agencies.

Bachelor’S Degree, Management And Marketing

Master’S Degree, Management And Marketing