Paulina Cervantes Salas

Paulina Cervantes Salas Email and Phone Number

Entrepreneur | Brand Management | Innovation | Business Development | Mujer Pro 2022 | Startup más prometedora de 2021 y 2022 @ Chobani
norwich, new york, united states
Paulina Cervantes Salas's Location
Mexico City, Mexico, Mexico
Paulina Cervantes Salas's Contact Details

Paulina Cervantes Salas personal email

About Paulina Cervantes Salas

Chosen as part of the Mujeres Pro list of 2022.UDM was also recognized as one of the most promising startups in 2020 and 2021.Entrepreneurship runs through my veins, and I thrive in brand management, business development, startups, and innovation. With over 8 years of experience in entrepreneurship, innovation, and research within the consumer products industry, I have consistently demonstrated a strong work ethic and a heightened sense of accountability. Over the past 5 years, I have successfully led entrepreneurial projects, showcasing my strategic, innovative, and creative approach, coupled with an entrepreneurial mindset and a can-do attitude.I possess an unwavering commitment to personal growth and continuously seek opportunities to improve and learn. I am particularly drawn to challenges that push me beyond my limits. As a self-starter, I have gained extensive experience in handling end-to-end projects, leveraging my creativity, energy, and quick learning abilities. I am highly efficient, possess a diverse skill set, and am known for my assertiveness. Furthermore, I thrive in fast-paced environments, displaying agility and a strong team spirit. Digital enthusiast. Big on sports. Sneaker-head. Adventurer. Culture enthusiast, curious, and open minded.

Paulina Cervantes Salas's Current Company Details
Chobani

Chobani

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Entrepreneur | Brand Management | Innovation | Business Development | Mujer Pro 2022 | Startup más prometedora de 2021 y 2022
norwich, new york, united states
Website:
chobani.com
Employees:
1336
Paulina Cervantes Salas Work Experience Details
  • Chobani
    Marketing And Communication Manager
    Chobani Jul 2024 - Present
    Mexico
    Responsible of creating and implementing strategic initiatives to boost brand presence and engagement.-Leader of content creation for digital, print, social media, and PR, ensuring consistency with brand messaging.-In charge of managing social media strategies, including content planning, community management, and analytics to measure campaign effectiveness.- Public Relations- Point person to enforce collaboration between areas to ensure alignment and support for marketing initiatives.- Responsible for ensuring consistent brand messaging across all channels and upholding brand standards.
  • Chobani
    Brand Manager
    Chobani Apr 2023 - Jul 2024
    Mexico City, Mexico
    - Responsible for executing strategies that drive growth, enhance engagement, and foster innovation across multiple channels.- Leader for e-commerce platforms with double digit growth.- Responsible for amplifying brand awareness and affinity through key strategic partnerships.- Instrumental in establishing and cultivating a vibrant online community with our social media.- Champion for initiatives that amplified Chobani's presence on shelves and in-store.
  • Urban Drinks México
    Co-Founder
    Urban Drinks México Jan 2017 - Present
    Mexico
    Leader on the creation, development and launch of Suculenta. In +1000 POS since 2018. Second in charge of relations with investors and potential investors.
  • Urban Drinks México
    Head Of Logistics Department
    Urban Drinks México Jan 2017 - May 2023
    Mexico
    Project management: from manufacturing to POS.Management of project constraints: cost, time, scope and quality.Focused on process optimization by creating clear project objectives and KPI'sAchieved successful development and improvement of relationships with suppliers and customers.In charge of new developments and innovation for the company.
  • Urban Drinks México
    Brand Manager
    Urban Drinks México Jan 2017 - May 2023
    Mexico
    Brand image creation to maximize value and create strong communication strategies.Leader in the creation of innovative products to help the company's portfolio and meet market’s needs.Experience developing part of the marketing strategy by creating campaigns involving digital communication.Design and implementation of the business strategy and partnerships for the brand.Industry trend analysis and market research.Management and analysis of P&L. Experience managing and optimizing budgets. Leader in the strategy for S&Op
  • Urban Drinks México
    Co-Founder
    Urban Drinks México Jan 2016 - Dec 2016
    Mexico City Area, Mexico
    Leader on the creation and development of Fénix, a tea-based drink in a self-heating container. Non-viable project from 2016.
  • Brandme
    Key Account Manager
    Brandme Nov 2021 - Jul 2022
    In charge of supervising our clients' campaign content and deadlines while maintaining great relationships with creators and influencers. Compiling reports on campaign progress, goals, and forecasts for stakeholders.Developing deep understanding of key clients' needs and requirements and preparing customized pitches for their campaigns.
  • If Only...
    Experience Designer
    If Only... Jun 2014 - Sep 2015
    Mexico City Area, Mexico
    In charge of the creation, development, and sale of experiences, for B2B and B2C. Learned how to communicate and negotiate with clients and do the follow-up of experiences. Obtained control of the event planning for luxury brands offering unique experiences. Previously the company was called Vayista.
  • Heineken México
    Investigación Y Desarrollo
    Heineken México Jul 2013 - Mar 2014
    Support in the Consumer and Market Intelligence area in the development of consumer product trend reports, specifically alcoholic beverages.Desk research on topics of interest to the company, such as consumer perception of some specific brands. In charge of prospecting of topics related to innovation and trends to generate ideas that would be applied to the brand.

Paulina Cervantes Salas Skills

Social Media English Advertising Marketing Photoshop Microsoft Office Adobe Creative Suite Marketing Strategy Graphic Design Negotiation Business Strategy Teamwork Leadership Strategic Planning Microsoft Excel Management Illustrator Project Management

Paulina Cervantes Salas Education Details

  • Cofoce & Rocktech
    Cofoce & Rocktech
    Business Administration And Management, General
  • Dba Digital Business Academy
    Dba Digital Business Academy
    85
  • Instituto Michelangelo
    Instituto Michelangelo
    Italian Language And Literature

Frequently Asked Questions about Paulina Cervantes Salas

What company does Paulina Cervantes Salas work for?

Paulina Cervantes Salas works for Chobani

What is Paulina Cervantes Salas's role at the current company?

Paulina Cervantes Salas's current role is Entrepreneur | Brand Management | Innovation | Business Development | Mujer Pro 2022 | Startup más prometedora de 2021 y 2022.

What is Paulina Cervantes Salas's email address?

Paulina Cervantes Salas's email address is pa****@****ail.com

What schools did Paulina Cervantes Salas attend?

Paulina Cervantes Salas attended Centro Diseño | Cine | Televisión, Cofoce & Rocktech, Dba Digital Business Academy, Instituto Michelangelo.

What are some of Paulina Cervantes Salas's interests?

Paulina Cervantes Salas has interest in Product Innovation, Public Relations, Consumer Analysis, Strategic Marketing, Disaster And Humanitarian Relief, Animal Welfare, Branding, Health.

What skills is Paulina Cervantes Salas known for?

Paulina Cervantes Salas has skills like Social Media, English, Advertising, Marketing, Photoshop, Microsoft Office, Adobe Creative Suite, Marketing Strategy, Graphic Design, Negotiation, Business Strategy, Teamwork.

Who are Paulina Cervantes Salas's colleagues?

Paulina Cervantes Salas's colleagues are Steve Hansen, Katherine Wixo, Laura Gerberoff, Justina Gill, Sadegh Kamali, Mariana Le Mollé, David Monroe.

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