Paulina Cervantes Salas
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Paulina Cervantes Salas Email & Phone Number

Entrepreneur | Brand Management | Innovation | Business Development | Mujer Pro 2022 | Startup más prometedora de 2021 y 2022 at Chobani
Location: Mexico City, Mexico 9 work roles 4 schools
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Current company
Role
Entrepreneur | Brand Management | Innovation | Business Development | Mujer Pro 2022 | Startup más prometedora de 2021 y 2022
Location
Mexico City, Mexico
Company size

Who is Paulina Cervantes Salas? Overview

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Paulina Cervantes Salas is listed as Entrepreneur | Brand Management | Innovation | Business Development | Mujer Pro 2022 | Startup más prometedora de 2021 y 2022 at Chobani, a with 1336 employees, based in Mexico City, Mexico. AeroLeads shows a matched LinkedIn profile for Paulina Cervantes Salas.

Paulina Cervantes Salas previously worked as Marketing and Communication Manager at Chobani and Brand Manager at Chobani. Paulina Cervantes Salas holds Bachelor'S Degree, Marketing And Advertising from Centro Diseño | Cine | Televisión.

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Chobani

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Profile bio

About Paulina Cervantes Salas

Chosen as part of the Mujeres Pro list of 2022.UDM was also recognized as one of the most promising startups in 2020 and 2021.Entrepreneurship runs through my veins, and I thrive in brand management, business development, startups, and innovation. With over 8 years of experience in entrepreneurship, innovation, and research within the consumer products industry, I have consistently demonstrated a strong work ethic and a heightened sense of accountability. Over the past 5 years, I have successfully led entrepreneurial projects, showcasing my strategic, innovative, and creative approach, coupled with an entrepreneurial mindset and a can-do attitude.I possess an unwavering commitment to personal growth and continuously seek opportunities to improve and learn. I am particularly drawn to challenges that push me beyond my limits. As a self-starter, I have gained extensive experience in handling end-to-end projects, leveraging my creativity, energy, and quick learning abilities. I am highly efficient, possess a diverse skill set, and am known for my assertiveness. Furthermore, I thrive in fast-paced environments, displaying agility and a strong team spirit. Digital enthusiast. Big on sports. Sneaker-head. Adventurer. Culture enthusiast, curious, and open minded.

Listed skills include Social Media, English, Advertising, Marketing, and 14 others.

Current workplace

Paulina Cervantes Salas's current company

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Chobani
Chobani
Entrepreneur | Brand Management | Innovation | Business Development | Mujer Pro 2022 | Startup más prometedora de 2021 y 2022
norwich, new york, united states
Website
Employees
1336
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9 roles

Paulina Cervantes Salas work experience

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Marketing And Communication Manager

Current

Mexico

Responsible of creating and implementing strategic initiatives to boost brand presence and engagement.-Leader of content creation for digital, print, social media, and PR, ensuring consistency with brand messaging.-In charge of managing social media strategies, including content planning, community management, and analytics to measure campaign effectiveness.- Public Relations- Point person to enforce collaboration between areas to ensure alignment and support for marketing initiatives.- Responsible for ensuring consistent brand messaging across all channels and upholding brand standards.

Jul 2024 - Present

Brand Manager

Mexico City, Mexico

- Responsible for executing strategies that drive growth, enhance engagement, and foster innovation across multiple channels.- Leader for e-commerce platforms with double digit growth.- Responsible for amplifying brand awareness and affinity through key strategic partnerships.- Instrumental in establishing and cultivating a vibrant online community with our social media.- Champion for initiatives that amplified Chobani's presence on shelves and in-store.

Apr 2023 - Jul 2024

Co-Founder

Current

Mexico

Leader on the creation, development and launch of Suculenta. In +1000 POS since 2018. Second in charge of relations with investors and potential investors.

Jan 2017 - Present

Head Of Logistics Department

Mexico

Project management: from manufacturing to POS.Management of project constraints: cost, time, scope and quality.Focused on process optimization by creating clear project objectives and KPI'sAchieved successful development and improvement of relationships with suppliers and customers.In charge of new developments and innovation for the company.

Jan 2017 - May 2023

Brand Manager

Mexico

Brand image creation to maximize value and create strong communication strategies.Leader in the creation of innovative products to help the company's portfolio and meet market’s needs.Experience developing part of the marketing strategy by creating campaigns involving digital communication.Design and implementation of the business strategy and partnerships for the brand.Industry trend analysis and market research.Management and analysis of P&L. Experience managing and optimizing budgets. Leader in the strategy for S&Op

Jan 2017 - May 2023

Co-Founder

Mexico City Area, Mexico

Leader on the creation and development of Fénix, a tea-based drink in a self-heating container. Non-viable project from 2016.

Jan 2016 - Dec 2016

Key Account Manager

In charge of supervising our clients' campaign content and deadlines while maintaining great relationships with creators and influencers. Compiling reports on campaign progress, goals, and forecasts for stakeholders.Developing deep understanding of key clients' needs and requirements and preparing customized pitches for their campaigns.

Nov 2021 - Jul 2022

Experience Designer

Mexico City Area, Mexico

In charge of the creation, development, and sale of experiences, for B2B and B2C. Learned how to communicate and negotiate with clients and do the follow-up of experiences. Obtained control of the event planning for luxury brands offering unique experiences. Previously the company was called Vayista.

Jun 2014 - Sep 2015

Investigación Y Desarrollo

Support in the Consumer and Market Intelligence area in the development of consumer product trend reports, specifically alcoholic beverages.Desk research on topics of interest to the company, such as consumer perception of some specific brands. In charge of prospecting of topics related to innovation and trends to generate ideas that would be applied to the brand.

Jul 2013 - Mar 2014
Team & coworkers

Colleagues at Chobani

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4 education records

Paulina Cervantes Salas education

Diplomado De Private Equity, Business Administration And Management, General

Cofoce & Rocktech

Activities and Societies: Diplomado enfocado al capital privado.

Diplomado En Inbound Marketing, Marketing, 85

Dba Digital Business Academy

Activities and Societies: Creación de Estrategias Inbound

Italian, Italian Language And Literature

Instituto Michelangelo
FAQ

Frequently asked questions about Paulina Cervantes Salas

Quick answers generated from the profile data available on this page.

What company does Paulina Cervantes Salas work for?

Paulina Cervantes Salas works for Chobani.

What is Paulina Cervantes Salas's role at Chobani?

Paulina Cervantes Salas is listed as Entrepreneur | Brand Management | Innovation | Business Development | Mujer Pro 2022 | Startup más prometedora de 2021 y 2022 at Chobani.

Where is Paulina Cervantes Salas based?

Paulina Cervantes Salas is based in Mexico City, Mexico while working with Chobani.

What companies has Paulina Cervantes Salas worked for?

Paulina Cervantes Salas has worked for Chobani, Urban Drinks México, Brandme, If Only..., and Heineken México.

Who are Paulina Cervantes Salas's colleagues at Chobani?

Paulina Cervantes Salas's colleagues at Chobani include Eddy Packham, Adam Leis, Edwin Lopez, Charlie Crusan, and Kyle Wilcox.

How can I contact Paulina Cervantes Salas?

You can use AeroLeads to view verified contact signals for Paulina Cervantes Salas at Chobani, including work email, phone, and LinkedIn data when available.

What schools did Paulina Cervantes Salas attend?

Paulina Cervantes Salas holds Bachelor'S Degree, Marketing And Advertising from Centro Diseño | Cine | Televisión.

What skills is Paulina Cervantes Salas known for?

Paulina Cervantes Salas is listed with skills including Social Media, English, Advertising, Marketing, Photoshop, Microsoft Office, Adobe Creative Suite, and Marketing Strategy.

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