Paulina Yeal Cho Email & Phone Number

United Kingdom

Remote

Biodiversity Protection | Impact Investment | Regenerative Business Model | Responsible Sourcing

Brazil

• Established an independent bookstore, overseeing all aspects from conceptualization to day-to-day operations.
• Built strategic partnerships with cultural institutions and marketing collaborations with A24 and Westwing.
• Gained industry recognition by being featured in WGSN’s STEPIC Innovations 2026 and Trend Watching’s 2024 Check, highlighting expertise in cultural storytelling and retail innovation.

Remote

Remote

• Led the operational strategy, coordinating events, research initiatives, and discussions.
• Directed all facets of project management, from initial concept to final execution, ensuring alignment of timelines, resources, and objectives to effectively realize the think tank’s vision.
• Main results: organized +25 panels in the first year, each attended by +50 participants

Latam

• Managed 8 projects in Colombia, Brazil, and Peru as part of a UK government-funded program, collaborating with communities, non-profits, businesses, and the public sector. I used a theory-based approach for each.
• Conducted due diligence on early-state projects, assessing financial feasibility, environmental impact, and scalability… Show more
• Conducted due diligence on early-state projects, assessing financial feasibility, environmental impact, and scalability potential; and supported project developers with financial structuring, investment readiness and.
• Contributed to design and implement Monitoring, Evaluation & Learning (MEL) processes, including biodiversity protection, carbon sequestration, and community livelihoods. Show less

China

• Designed a pop-up store for Allbirds's Chinese market entry strategy in partnership with RemakeHub (one of the accelerated startups).
• Established the S&OP and ran the bi-weekly newsletter on major sustainability news to executives linked to the Energy & Sustainability Open Innovation Program, as part of the Plug and Play expansion strategy.

Brazil

• Enhanced team efficiency by developing FTE allocation strategies based on data analysis and interviews with various departments. This involved identifying user needs and selecting or developing tailored software.
• Main results: reduced non-billable hours by over 60% by implementing new ERP, CRM, and PM systems.

Brazil

• Designed and implemented a new fundraising model that represented a financial turnaround.
• Identified and applied for various awards, earning prestigious recognitions such as the St. Andrews Environment Prize (2016) and the Social Technology Prize from the Banco do Brasil Foundation (2017).
• Main results: raised over USD 140k with the new model and delivered access to ecologically sustainable lighting for more than 7k people living in marginalized communities.

Brazil

• Supported clients across multiple industries to define strategies to optimise tax effects on product logistics and service provision;
• Developed and published a benchmark study on imported services tax in over 20 countries, sponsored by the British Embassy and Brazil National Confederation of Industry.

Brazil

• Backed lawyers with trial proceedings brought by tax authorities in administrative courts.
• Monitored and quarterly reported the most relevant administrative precedents at the Federal, State and Municipal levels.

Master Of Management Science In Global Affairs

Bachelor'S Degree, Law