Marketing contractor for Guidewell Connect and Florida Blue.Marketing Consultant (Contract)• Email and Direct Mail Marketing• Develop targeting criteria using campaign management systems• Produce counts for proposed initiatives • Create quality assurance/control steps to ensure that delivered lists meet customers’ targeting requirements and are free of data irregularities• Document list selection criteria thoroughly to serve as a reference guide for colleagues performing back-up supportCampaign Analysis• Deliver campaign executive reports as well as data driven insights against campaigns (including test vs. control) to drive marketing strategy• Use analytical tools to generate campaign performance analysis including channel/media/offer performance and campaign targeting model and tactic effectivenessCampaign Design• Facilitate upfront planning of marketing campaigns to translate hypotheses and business objectives into a test design framework within a campaign• Develop and document test designs and measurement plans for marketing campaigns, applying test/control (A/B split) principles• Review and approve all tracking codes to ensure test designs and measurement plans are accurateCampaign Strategy

Expanded and managed the digital donor acquisition and renewal campaign strategies that increased the donor database and droved significant year over year increases in revenue. Digital channels included search engine marketing (SEM & SEO), email, social fundraising, display banners (static, rich, and video), multi-channel integration and mobile/responsive design optimization. Supported and directed internal web development efforts related to digital fundraising to ensure maximum ROI and alignment with long-term growth strategy. Identified and developed relationships with key vendors (i.e., Google, Yahoo, and Bing) to assist with the execution and tracking of WWP’s digital fundraising and community engagement strategy. Managed periodic, in-depth online donor analysis and vendor plans to adapt the online fundraising strategy to changing needs and donor behavior. Managed online budgets and expenses. • Increased gross revenue YOY direct response online channel by an average of 20% from FY13-FY15• Implemented social fundraising tactics in 2013 and 2014 and achieved top 1% for non-profit organizations in gross revenue• Managed three successful RFP processes seeking well-versed agencies successful in SEO, online reputation management, website accessibility, and new direct response digital agency

• Managed account relationships as the primary point-of-contact for day-to-day issues, including ongoing marketing project coordination and communications, billing and other activities.• Worked with clients to leverage their products and services to enhance customers’ business and drove profitable revenue and growth• Planned and managed the process and completion in the production of direct response campaigns (both print and email) for home services and banking corporations• Managed negotiation process and helped reduce production costs by 40%• Provided input into pricing, positioning and strategy within assigned verticals or markets.• Provided list brokerage services to clients using Experian ListLink and Acculeads• Produced collateral materials, including letters, inserts, postcards, and emails• Developed public relations plans for the company including the development of press releases, Web 2.0 strategies and establishing contacts with media professionals

• Managed marketing projects for the East & Caribbean properties and established appropriate marketing campaigns to achieve regional objectives for products and services• Generated and administered marketing programs to achieve stated objectives regarding revenue, profitability, Cost Per Guest (CPG), Volume Per Guest (VPG) and Tour Count• Managed purchasing component for all marketing collateral for East & Caribbean Region. Assisted in reducing Caribbean Advertising budget by 30% with renegotiation of current advertising programs to help maintain a positive ROI• Interfaced with in-house creative agency on the development of marketing initiatives including: collateral, outbound emails, magazine ads, direct mail pieces, outdoor advertising, and in-room videos at resorts while ensuring that it supported the company brand• Followed compliance guidelines by ensuring that every campaign has the appropriate suppression and exclusion logic• Developed Details of Participation for both online and direct mail programs in accordance to legal guidelines established both by the company and various US state governments• Acted as liaison with various internal marketing teams; external clients and fulfillment vendors• Managed and reported CPG, VPG, and ROI on various Marketing channels • Managed look and feel for all in-house and offsite marketing locations and all other customer touch points to ensure consistency and congruence with company Brand specifications • Researched new opportunities, and participated on cross functional teams for campaign development and execution including traditional online channels as well as social media and Web 2.0• Developed and/or documented various procedures/guidelines for marketing initiatives• Worked on various ad-hoc, miscellaneous projects as assigned by Vice President and Directors of Marketing

• Created effective marketing pieces including: e-mails, banner ads, opt-in web programs, magazine ads, direct mail, brochures, press releases, etc. for program lead generation & brand management using both in-house & outside creative agencies &/or vendors• Achieved a 50% higher than original ROI goal during launch of new program through the development & implementation of various lead generation initiatives • Optimized marketing channels for an existing educational program that resulted in a 40% increase in ROI & student enrollment • Conducted competitive analysis, forecasting, campaign planning, performance analysis, & budget reporting • Used crystal reports to track, & report on each lead source which included recommending tactical moves to improve quantity & quality of the leads• Tracked response rates, CPL, CPA, actual costs, ROI & cost per enrollment (CPE) • Monitored Pay-Per-Click & SEO keywords & phrases• Researched new opportunities & threats in the marketplace

was part of the CRM Marketing Team responsible for the development and execution of various marketing campaigns (campaigns included Online, Email, SEM, and Alliance Marketing, Direct Mail/Print, Radio and TV Media) that generate leads to increase on-site resort bookings. Primary responsibilities included tracking reporting each initiative’s success using internal database and managing marketing budget (over $5MM a year). • Created & managed reports to measure the effectiveness of all Direct Marketing Programs (information included response rates, CPL, & ROI)• Developed new procedure to streamline reporting & decrease processing time by 30%• Saved 20% of online budget by identifying a marketing initiative that generated high volume of leads but low ROI• Managed email distribution & marketing alliance programs; ensured content related to promotions met company brand standards • Met with internal/external clients to ensure the proper execution & distribution of marketing programs as well as post buy analysis• Prepared marketing presentations based on current & past performance of marketing programs & focus groups• Trained Walt Disney World Vacation Call Centers on marketing programs • Promotional sweepstakes coordination & fulfillment

Was placed into this position due to company wide downsizing.• Provided support to the Director and Assistant Director as well as performed office management duties and budget tracking and analysis• Assisted Director with special events for high-end clients such as Georgia-Pacific • Managed team of six Services Assistants and ensured proper distribution of work as well as providing performance appraisal and career goal setting

Developed, coordinated, & executed sales & marketing information for Sales Department.• Responsible for in-house, domestic/international sales/marketing public relations events for the Disney Vacation Club which included research, scheduling, event setup, promotional & sweepstakes fulfillment, & event sales analyses; also arranged for post event follow up on sales leads• Worked with Marketing team to develop marketing materials for off-site sales events• Saved in-house marketing program from termination by identifying it as a reliable marketing channel that generated over $2 million dollars a year in referral sales • Worked in conjunction with Sales Managers on creating incentive sales promotions for the team• Involved with establishing new Interactive Sales Video program including coordinating & collecting data for creative process & providing direction & information to outside agencies• Coached sales team on database as well as conducted new hire training class