Paulina López Cabrera

Paulina López Cabrera Email and Phone Number

Creative Director
Paulina López Cabrera's Location
Mexico City, Mexico, Mexico
About Paulina López Cabrera

I work at Televisa Digital as showrunner, creative and editorial director, host and content creator. In 2019 I started “Astralmente”, a multi-brand astrology plataform which is currently one of the most well-known platforms of astrology in Latin America and in 2020 it was Mexico’s 5th top entertainment publisher (according to Comscore). In only three years, Astralmente has secured a multi year publishing deal with Penguin Random House, introduced a line of licensed products, developed a TV show that reached 17M of viewers, launched a podcast and executed branded content campaigns with brands such as Danone and Snickers. In 2021 I wrote the book "Astralmente, una guía para entenderte a través de la astrología" which was published by Penguin Random House in 2021.I studied Communication Science specialized in Journalism. In 2018 I received an honorable mention for my photojournalistic work called “Sociedad Basura'' about the landfill of the Bordo de Xochiaca in Mexico City. I have worked in magazines and media outlets such as Ibero 90.9, Donde Ir, Gatopardo and Local.mx as a reporter and photographer. My work has been published in Vice and Huffington Post. In 2018, I published a book with an independent publishing house company (RRD) in collaboration with a designer brand. In my free time I write so as not to forget my passion for it.

Paulina López Cabrera's Current Company Details

Creative Director
Paulina López Cabrera Work Experience Details
  • Capital Digital
    Creative Director, Art, Capital Digital
    Capital Digital Jul 2023 - Aug 2024
    Mexico City, Mexico
    Lideré el equipo creativo de dos agencias, llevando los proyectos desde la conceptualización hasta la entrega, garantizando que cada pieza reflejara la identidad de la marca y cumpliera con losobjetivos de marketing establecidos.
  • Televisa Digital
    Creative Director
    Televisa Digital Mar 2019 - Dec 2023
    Ciudad De México Y Alrededores, México
    In 2019 I developed Astralmente, an astrology platform with a millennial perspective and an emphasis on mental health, well-being, sorority and empowerment. Since then I have been leading the team, overseeing idea building, art and copy writing. I'm also responsible for the communication across a variety of teams, including licensing, digital producers and analytics. I'm a screenwriter and showrunner for the video content and I host "Astralmente lo explica casi todo" an astrology show for… Show more In 2019 I developed Astralmente, an astrology platform with a millennial perspective and an emphasis on mental health, well-being, sorority and empowerment. Since then I have been leading the team, overseeing idea building, art and copy writing. I'm also responsible for the communication across a variety of teams, including licensing, digital producers and analytics. I'm a screenwriter and showrunner for the video content and I host "Astralmente lo explica casi todo" an astrology show for Youtube. Show less
  • Televisa Digital
    Social Editor
    Televisa Digital Dec 2018 - Mar 2019
    Ciudad De México Y Alrededores, México
  • Travesías Media
    Photographer And Reporter
    Travesías Media Jan 2018 - Dec 2018
    Ciudad De México, Distrito Federal, México
    Responsible for cultural and gastronomic events coverage. In charge of writing reviews and historical content for the online site of Local.Mx and the Gatopardo printed magazine.
  • Arte Y Fotos
    Graphic Designer, Community Manager And Creative Coordinator
    Arte Y Fotos May 2017 - Oct 2018
    Ciudad De México Y Alrededores, México
    I coordinated and oversaw all the video productions and the social media content. I developed the visual concept of the brand in social media and made videos for the advertisement campaigns. I also coordinated giveaways and special dynamics in social media.
  • Ibero 90.9
    Reporter And Photographer
    Ibero 90.9 2013 - 2018
    Responsible for cultural events coverage. In charge of writing reviews for the online site and printed magazine.
  • Revista Dónde Ir
    Reporter
    Revista Dónde Ir 2015 - 2016
    Ciudad De México Y Alrededores, México
    Responsible for cultural and gastronomic events coverage. In charge of writing reviews for the online site and printed magazine.

Paulina López Cabrera Education Details

Frequently Asked Questions about Paulina López Cabrera

What is Paulina López Cabrera's role at the current company?

Paulina López Cabrera's current role is Creative Director.

What schools did Paulina López Cabrera attend?

Paulina López Cabrera attended Universidad Iberoamericana, Ciudad De México.

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