I work at Televisa Digital as showrunner, creative and editorial director, host and content creator. In 2019 I started “Astralmente”, a multi-brand astrology plataform which is currently one of the most well-known platforms of astrology in Latin America and in 2020 it was Mexico’s 5th top entertainment publisher (according to Comscore). In only three years, Astralmente has secured a multi year publishing deal with Penguin Random House, introduced a line of licensed products, developed a TV show that reached 17M of viewers, launched a podcast and executed branded content campaigns with brands such as Danone and Snickers. In 2021 I wrote the book "Astralmente, una guía para entenderte a través de la astrología" which was published by Penguin Random House in 2021.I studied Communication Science specialized in Journalism. In 2018 I received an honorable mention for my photojournalistic work called “Sociedad Basura'' about the landfill of the Bordo de Xochiaca in Mexico City. I have worked in magazines and media outlets such as Ibero 90.9, Donde Ir, Gatopardo and Local.mx as a reporter and photographer. My work has been published in Vice and Huffington Post. In 2018, I published a book with an independent publishing house company (RRD) in collaboration with a designer brand. In my free time I write so as not to forget my passion for it.
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Creative Director, Art, Capital DigitalCapital Digital Jul 2023 - Aug 2024Mexico City, MexicoLideré el equipo creativo de dos agencias, llevando los proyectos desde la conceptualización hasta la entrega, garantizando que cada pieza reflejara la identidad de la marca y cumpliera con losobjetivos de marketing establecidos. -
Creative DirectorTelevisa Digital Mar 2019 - Dec 2023Ciudad De México Y Alrededores, MéxicoIn 2019 I developed Astralmente, an astrology platform with a millennial perspective and an emphasis on mental health, well-being, sorority and empowerment. Since then I have been leading the team, overseeing idea building, art and copy writing. I'm also responsible for the communication across a variety of teams, including licensing, digital producers and analytics. I'm a screenwriter and showrunner for the video content and I host "Astralmente lo explica casi todo" an astrology show for… Show more In 2019 I developed Astralmente, an astrology platform with a millennial perspective and an emphasis on mental health, well-being, sorority and empowerment. Since then I have been leading the team, overseeing idea building, art and copy writing. I'm also responsible for the communication across a variety of teams, including licensing, digital producers and analytics. I'm a screenwriter and showrunner for the video content and I host "Astralmente lo explica casi todo" an astrology show for Youtube. Show less -
Social EditorTelevisa Digital Dec 2018 - Mar 2019Ciudad De México Y Alrededores, México -
Photographer And ReporterTravesías Media Jan 2018 - Dec 2018Ciudad De México, Distrito Federal, MéxicoResponsible for cultural and gastronomic events coverage. In charge of writing reviews and historical content for the online site of Local.Mx and the Gatopardo printed magazine. -
Graphic Designer, Community Manager And Creative CoordinatorArte Y Fotos May 2017 - Oct 2018Ciudad De México Y Alrededores, MéxicoI coordinated and oversaw all the video productions and the social media content. I developed the visual concept of the brand in social media and made videos for the advertisement campaigns. I also coordinated giveaways and special dynamics in social media.
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Reporter And PhotographerIbero 90.9 2013 - 2018Responsible for cultural events coverage. In charge of writing reviews for the online site and printed magazine. -
ReporterRevista Dónde Ir 2015 - 2016Ciudad De México Y Alrededores, MéxicoResponsible for cultural and gastronomic events coverage. In charge of writing reviews for the online site and printed magazine.
Paulina López Cabrera Education Details
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Communication & Media Studies
Frequently Asked Questions about Paulina López Cabrera
What is Paulina López Cabrera's role at the current company?
Paulina López Cabrera's current role is Creative Director.
What schools did Paulina López Cabrera attend?
Paulina López Cabrera attended Universidad Iberoamericana, Ciudad De México.
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