Paulina Lê Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Senara is a pre-construction lead-to-close system that empowers developers and their listing brokerages to sell smarter and faster, while spending less.The proprietary system uses AI to generate new higher quality homebuyer leads, appointments, and firm sales, based on algorithms built from tens of millions of leads, appointments, and purchase datapoints.

Toronto, Ontario, Canada

StayWell provides access to accommodations for all patients, their caregivers and their families required to relocate for medical treatment, ensuring all Canadians have equal opportunity to healthcare, regardless of where they live. In just 3 years, StayWell served over 12,000 nights providing comfortable, subsidized accommodations near hospitals, as the charity aims to lower financial barriers to receiving life-saving care.

Toronto, Ontario, Canada

Attribution, Analytics, Reporting, and Roadmap of product buildout for our PropTech business unit.Clients include: Minto, Centrecourt, Aouyuan, Gairloch, SilverbergResponsibilities:• Guide and develop Analytics and CRM evolutions roadmap - future state• CRM automation and sequential nurturing• Prospect priority algorithms• Lead source decision engine - across hundreds of variables, dimension reduction to inform high-impact reallocation decisions•… Show more Attribution, Analytics, Reporting, and Roadmap of product buildout for our PropTech business unit.Clients include: Minto, Centrecourt, Aouyuan, Gairloch, SilverbergResponsibilities:• Guide and develop Analytics and CRM evolutions roadmap - future state• CRM automation and sequential nurturing• Prospect priority algorithms• Lead source decision engine - across hundreds of variables, dimension reduction to inform high-impact reallocation decisions• Customer-led product feature development, via qualitative and quantitative (behavioural) analytics Show less

Toronto, Canada Area

Automation of workflows and optimization process for high-dimension multichannel campaigns. Clients included: SAP, Campari, Woodbine Entertainment Group, BATL, Agri Beef, BioSteel, Social Lite VodkaResponsibilities:• Multi-touch attribution modelling - comparative analyses of data-driven, position-based, and time-decay attributions for full-funnel optimization opportunities• Data visualization and customer-facing dashboard buildout• Automated Reporting -… Show more Automation of workflows and optimization process for high-dimension multichannel campaigns. Clients included: SAP, Campari, Woodbine Entertainment Group, BATL, Agri Beef, BioSteel, Social Lite VodkaResponsibilities:• Multi-touch attribution modelling - comparative analyses of data-driven, position-based, and time-decay attributions for full-funnel optimization opportunities• Data visualization and customer-facing dashboard buildout• Automated Reporting - Unification of disparate dashboards across Google, Facebook, Instagram, and more• Engineering Dataset Collection for high-dimension campaigns across Tens of programmatic networks• Dataset Transformation and Extension - decision engine for on-the-fly reallocation of media Show less

Toronto, Canada Area

Oversee end-to-end project management for digital initiatives which include analytics implementation and integrations throughout customer datasets and other repositories.Clients Included: Diageo, Mastercard, AGO, Informa, Cavalia, National Ballet of Canada, Rexall• Translate business requirements into technical specification• Create high-level scope and budgets; develop schedule, monitor and report on progress, delivering on time• Full QA on initiatives ensuring… Show more Oversee end-to-end project management for digital initiatives which include analytics implementation and integrations throughout customer datasets and other repositories.Clients Included: Diageo, Mastercard, AGO, Informa, Cavalia, National Ballet of Canada, Rexall• Translate business requirements into technical specification• Create high-level scope and budgets; develop schedule, monitor and report on progress, delivering on time• Full QA on initiatives ensuring high-quality output is met• Collaborate with internal and external stakeholders Show less