Paulina Lê

Paulina Lê Email and Phone Number

Co-Founder and VP of Product @ Senara
Toronto, ON, CA
Paulina Lê's Location
Toronto, Ontario, Canada, Canada
Paulina Lê's Contact Details

Paulina Lê personal email

n/a
About Paulina Lê

With a decade of building systems and automating processes, Paulina has led several cross-functional teams in establishing cost-saving digital marketing frameworks. Through data-powered marketing strategies, she has seen repeated success in driving ROI across many business sectors with varying growth objectives. Her analytical acuity and user-centered approach help bridge insights with action, leading to executions that outsmart competitors. These days, Paulina has been spending most of her time as a product architect for a new PropTech that will shake up the Real Estate industry with a data-driven, profit-maximizing tool for developers and brokerages.

Paulina Lê's Current Company Details
Senara

Senara

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Co-Founder and VP of Product
Toronto, ON, CA
Website:
senara.ai
Employees:
3
Paulina Lê Work Experience Details
  • Senara
    Co-Founder And Vp Of Product
    Senara
    Toronto, On, Ca
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  • Senara
    Co-Founder & Vp Of Product
    Senara Jul 2021 - Present
    Toronto, Ontario, Canada
    Senara is a pre-construction lead-to-close system that empowers developers and their listing brokerages to sell smarter and faster, while spending less.The proprietary system uses AI to generate new higher quality homebuyer leads, appointments, and firm sales, based on algorithms built from tens of millions of leads, appointments, and purchase datapoints.
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  • Staywell Charity
    Chief Marketing Officer
    Staywell Charity May 2019 - Present
    Toronto, Ontario, Canada
    StayWell provides access to accommodations for all patients, their caregivers and their families required to relocate for medical treatment, ensuring all Canadians have equal opportunity to healthcare, regardless of where they live. In just 3 years, StayWell served over 12,000 nights providing comfortable, subsidized accommodations near hospitals, as the charity aims to lower financial barriers to receiving life-saving care.
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  • Triangles
    Director Of Analytics
    Triangles May 2018 - Jan 2023
    Toronto, Ontario, Canada
    Attribution, Analytics, Reporting, and Roadmap of product buildout for our PropTech business unit.Clients include: Minto, Centrecourt, Aouyuan, Gairloch, SilverbergResponsibilities:• Guide and develop Analytics and CRM evolutions roadmap - future state• CRM automation and sequential nurturing• Prospect priority algorithms• Lead source decision engine - across hundreds of variables, dimension reduction to inform high-impact reallocation decisions•… Show more Attribution, Analytics, Reporting, and Roadmap of product buildout for our PropTech business unit.Clients include: Minto, Centrecourt, Aouyuan, Gairloch, SilverbergResponsibilities:• Guide and develop Analytics and CRM evolutions roadmap - future state• CRM automation and sequential nurturing• Prospect priority algorithms• Lead source decision engine - across hundreds of variables, dimension reduction to inform high-impact reallocation decisions• Customer-led product feature development, via qualitative and quantitative (behavioural) analytics Show less
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  • Triangles
    Director Of Media & Analytics
    Triangles Aug 2016 - Apr 2018
    Toronto, Canada Area
    Automation of workflows and optimization process for high-dimension multichannel campaigns. Clients included: SAP, Campari, Woodbine Entertainment Group, BATL, Agri Beef, BioSteel, Social Lite VodkaResponsibilities:• Multi-touch attribution modelling - comparative analyses of data-driven, position-based, and time-decay attributions for full-funnel optimization opportunities• Data visualization and customer-facing dashboard buildout• Automated Reporting -… Show more Automation of workflows and optimization process for high-dimension multichannel campaigns. Clients included: SAP, Campari, Woodbine Entertainment Group, BATL, Agri Beef, BioSteel, Social Lite VodkaResponsibilities:• Multi-touch attribution modelling - comparative analyses of data-driven, position-based, and time-decay attributions for full-funnel optimization opportunities• Data visualization and customer-facing dashboard buildout• Automated Reporting - Unification of disparate dashboards across Google, Facebook, Instagram, and more• Engineering Dataset Collection for high-dimension campaigns across Tens of programmatic networks• Dataset Transformation and Extension - decision engine for on-the-fly reallocation of media Show less
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  • Triangles
    Digital Strategist
    Triangles Aug 2012 - Jul 2016
    Toronto, Canada Area
    Oversee end-to-end project management for digital initiatives which include analytics implementation and integrations throughout customer datasets and other repositories.Clients Included: Diageo, Mastercard, AGO, Informa, Cavalia, National Ballet of Canada, Rexall• Translate business requirements into technical specification• Create high-level scope and budgets; develop schedule, monitor and report on progress, delivering on time• Full QA on initiatives ensuring… Show more Oversee end-to-end project management for digital initiatives which include analytics implementation and integrations throughout customer datasets and other repositories.Clients Included: Diageo, Mastercard, AGO, Informa, Cavalia, National Ballet of Canada, Rexall• Translate business requirements into technical specification• Create high-level scope and budgets; develop schedule, monitor and report on progress, delivering on time• Full QA on initiatives ensuring high-quality output is met• Collaborate with internal and external stakeholders Show less
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  • Ytz Management Inc.
    Marketing Coordinator
    Ytz Management Inc. Nov 2011 - Jun 2012
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  • Rogers Communications
    News Reporter
    Rogers Communications Feb 2007 - Jun 2009
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Paulina Lê Skills

Digital Marketing Online Advertising Social Media Marketing Media Buying Market Research Google Adwords Marketing Strategy Media Planning New Business Development Email Marketing Seo Online Marketing Advertising Google Analytics Marketing Communications Search Advertising Mobile Marketing Affiliate Marketing Digital Strategy Digital Media Brand Development Online Lead Generation Sem E Commerce Consumer Behaviour Direct Marketing Web Analytics Ppc Consumer Behavior Search Engine Marketing Mobile Advertising Product Marketing Advertising Research Creative Strategy Leadership Development Organizational Behavior Business Intelligence Entrepreneurship Spss Advertising Sales Web Marketing Ad Networks Analytics Big Data Analytics Business Innovation Targeted Advertising

Paulina Lê Education Details

Frequently Asked Questions about Paulina Lê

What company does Paulina Lê work for?

Paulina Lê works for Senara

What is Paulina Lê's role at the current company?

Paulina Lê's current role is Co-Founder and VP of Product.

What is Paulina Lê's email address?

Paulina Lê's email address is pa****@****les.net

What schools did Paulina Lê attend?

Paulina Lê attended The University Of Western Ontario.

What skills is Paulina Lê known for?

Paulina Lê has skills like Digital Marketing, Online Advertising, Social Media Marketing, Media Buying, Market Research, Google Adwords, Marketing Strategy, Media Planning, New Business Development, Email Marketing, Seo, Online Marketing.

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