As Nordic Marketing Manager, I'm responsible for the marketing of all Bethesda game titles in the Nordic Region. An important part of this role is to establish relationships with brands, endemic media, and event organizers for partnerships. I oversee influencer agency campaigns in the region, and collaborate with local retailers and partners for activations. During my day-to-day, I brief media agencies with relevant territory insights and data, and I collaborate closely with the PR Agency and community managers to align marketing activities. Reporting on campaigns, our games as a service titles and evaluation of performance according to budgets in the Nordic region is also crucial. Internally, I work with our sales teams to increase sales in the region and it's in my interest to observe business trends and competitor activity. I have regular contact with our local first-party teams as well as with the European HQ teams. My knack for coordination has been key!

Working as Marketing Manager, my main areas of responsibility include planning, evolving and executing effective marketing campaigns and deploying refined brand strategies. I’m responsible for the budget and the team of the marketing department at Thunderful Publishing AB. My mission as head of marketing is to leverage my team to maximize the exposure and sales of our titles by improving communications and developing marketing strategies for all markets. As Marketing Manager, I have built and expanded the team, optimized processes, introduced new tools and signed strategic partnerships as a means to take Thunderful Publishing AB to the next level. To further hone my skills as a successful team manager, I enlisted to and finished the highly regarded IHM Business School course Utvecklande Ledarskap ULL 360.

Believing that every encounter is a possibility to learn something new and exchange experiences, I’ve got an eye for building relations and maintaining connections that may become important business partners for our company later down the line. A prioritized part of my work is to network and form genuine and trustworthy relations with both prominent influencers and media in the gaming industry to later negotiate content creation and contracts.As Event & Influencer Manager, I am used to, within budget, setting up everything from streaming events, previews, to tournaments and Christmas dinners. One of my favorites were managing Thunderful Publishings first Press Event which, according to the appreciative words I received afterward from the attendees, was a great success. Among the invitees were beside important European game media that I had researched, our own team and partnering developers. I thrive on going the extra mile and surprised our international guests with Swedish fika and locally brewed beer. Management was very content with the outcome and ROI based on attendance and content created vs. the cost of the event and we are planning to make it a yearly, recurring event.Thunderful Publishing, Image & Form and Zoink are sister companies located in the same offices. Unofficially I transferred summer 2018, and my role shifted to working with PR and marketing for multiple game developer studios instead of one. I'm part of a small and growing team that evaluates and look into what games to publish moving forward, and we work with multi-platform releases on a global market, our marketing efforts done closely connected to our external PR agencies in Asia.I’ve coordinated and attended several international business conventions - e.g. EGX Rezzed, E3, Gamescom, PAX West, EGX Berlin, Dreamhack, PAX East, TwitchCon Berlin, and ID@Xbox - done booth building from scratch and been representing our in-house studios as well as our partners.I love this business.

My primary job is to build and maintain relations with influencers in the gaming industry. I do this by attending major tradeshows, arranging meetings and local events. As part of a growing marketing team, I'm also trusted to be the POC for digital tools that are new to my company, and we use for growth such as MailChimp and Keymailer. I communicate with the company's media, PR and influencers contacts on a daily basis. My assignment also includes publishing tasks as well as game testing and QA of our products.

Self-employed, I started a sole proprietorship based on my gaming nickname. I decided to market my alter ego MsGamerSE on all social platforms and gaming networks, including Discord, Twitter, YouTube and by blogging and posting game-related content. This has strengthened my abilities to think wide and nurture my connections with others and greatly enhanced my knowledge of the CMS WordPress and expanded my network on the industry.

As part of Tobii's goals in the startup framework - "Make gamers love us" – I was a hub for influencers. In effect, using agile methods I coordinated everything from sourcing brand new relations, tracking KPI’s and negotiated contracts & NDA's - making sure content was produced online (e.g. on Youtube & Twitch) by independent contractors to drive sales, usage, page visits, and conversion rates. I worked tightly with Tobii's support, logistics and finance teams. I love attending trade shows such as Gamescom, and partnership events like MSI FanDay and Inet Techdays where I've presented and demoed Tobii's eye-tracking product. My forte is networking - and by helping influencers, media, developers and OEM's understand the technology I've helped grow the ecosystem.  Managing social media for TobiiEyeX means I'm keeping à jour with the gaming industry and supporting customers as well as planning posts and news according to press releases and partner announcements - including the occasional picture, video, text, and gif editing!***********************************************************Tobii Technology is the global leader in eye tracking and has accelerated the development of eye tracking in personal computing, transformed research in many fields and enabled communication for thousands of people with special needs. The company develops and delivers comprehensive eye-tracking solutions as well as OEM eye-tracking components for applications such as computers, gaming, and vehicles.https://www.youtube.com/watch?v=ZMoJ5T76AtE

Retrospelsmässan is a recurring video game fair with sales located in Gothenburg. As Online Community Manager for Retrospelsmässan, I worked to engage and nourish the retro gaming culture on Instagram, Facebook, and Twitter accounts and had a part in updating the website throughout the entire year. 2017:April 29th, 2017. Bananpiren, Göteborg. 2016: The exhibition is temporarily on pause. 2015:Becoming a full-time crew member; meaning I'm involved in decisions and part of the planning process as well as physically putting everything together and taking it down the days of the exhibition. The main task managing social media, but also being featured and representing Retrospelsmässan in different media like papers, radio, and podcasts.2014:My role during the fair 2014 included reporting news by posting pictures and videos as well as connect with and respond to the online audience. I also represented Retrospelsmässan during interviews in Swedish media such as local radio channel P4 Göteborg, national radio channel P3 and local newspaper GT Expressen. 2013:Starting out as a volunteer; I helped with tasks like charging the visitors, helping out with FAQ, monitoring different parts of the exhibition, etc. http://www.retrospelsmassan.se.

As part of the PR and Social Media team on Zoink Games, I did marketing research before the launch of the teams’ new game Zombie Vikings. During my internship, I managed daily posts on Facebook, Twitter, and Instagram as well as responded to online followers. I was trusted to write and post a weekly blog post on the website.

I volunteered as a community moderator for Electronic Arts Swedish Facebook page working with day to day community management. I also helped out during EA's event on Gamex 2013. This has greatly enhanced my ability to communicate short yet informative.

Working as an application specialist, my specialties being journal systems used by the employees in public healthcare. Customer service, administration, and problem-solving of computers and systems was part of my everyday work which has enhanced my people skills. My responsibilities included education of new colleagues, and management of the local application webpage in EPiServer and performing tests prior to instating Windows 7 in the Region. Out of 500 co-workers, I was elected to participate in an Employer Branding project, where my critical thinking was approved.

I started out as a consultant at the IT Department at West Götaland Region County Council and quickly advanced to Application Specialist.

Worked in a project “Ett friskare Sverige”, which implied assisting the public health planner. Planning and coordination an event for 20 participants concerning parent support. Furthermore I created and designed an information folder with wellness- and snack suggestions for kids which was distributed throughout the whole municipality. My talents as an organizer and efficient goal-achiever was once again put at test.

During my studies, I worked as a receptionist at Nordic Wellness (former Sportlife). Customer service, cashier and reception tasks on a big wellness and workout facility. This gave me great joy since sports and fitness are great interests of mine.

As an adviser an insurance sales person, I handled a lot of administration, applications, delicate information and database logging which made me a lot more detail oriented. My work also consisted of customary retention, which demands patience and an ability to listen closely to people.

Hardcore Face-to-Face business where I sold cellphone subscriptions to every possible client out on the streets in Gothenburg, Malmoe, Stockholm and Halmstad. Determination was the way to survive, and even though an extremely challenging experience I wouldn’t want to be without. I learned how to plan ahead, not be discouraged by rejection and talk to all kinds of people.

I lived and worked for an American family, caring for their two children. Planning and organizing skills being essential, I also got a new comprehension for foreign culture and the American language.

Military Service in the Swedish naval control south. Education in radar and radio communication, first aid, weapons handling, and life-saving in water. This improved my ability to stay focused for long working hours.SVE: Befattning som Sjöbevakningsgruppbefäl. Genomgick Grundläggande och Fortsatt Sjömansutbildning när jag gjorde värnplikten vid Amf4 Göteborgs Regemente. Utbildning i bla. första hjälpen, vapenhantering och livräddning.