Paulina Podbiello Email & Phone Number

Greater New York City Area

Key tasks and responsibilities:*Represented American Express at up to 60+B2B Trade Shows annually in order to secure new business in the form of business charge card applications. *Consulted with business owners on their needs and positioned the appropriate card to help them achieve these goals. *Approached, engaged and qualified prospects, in addition to assessing their needs before positioning one of the products. *Utilized a consultative style focused on "need based" selling. *Attained and surpassed sales goals with the proven ability to "advance" the sale and build customer loyalty to maintain and expand market penetration.

Greater New York City Area

Key tasks and responsibilities:*Facilitated growth, sales, and marketing strategies,*Increased revenue generation,*Reduced costs,*Prepared overall marketing strategy,*Developed programs with quantifiable objectives to measure results,*Implemented and manage marketing budget,*Leveraged data and analytics to drive insights,*Developed segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning, services units and revenue retention and growth,*Consulted for major companies and entrepreneurs, including Fortune 500 companies and industry leader entrepreneurs.

International

Key tasks and responsibilities:*Represented various brands such as: Manchester United, Real Beanz, Syfy, March of Dimes, Necessary Roughness, Nicole Richie's new clothing line at Macy's, The Food Network, Samsung Galaxy Note II, Women's Wear Daily at Mercedes-Benz Fashion Week, My Check App, Revlon, Cover Girl, SK-II, GILT CITY, Amex, Little Miracles, *Demonstrated and educated potential clients about high tech devices such as HTC ONE, Xbox/Kinect, *Engaged customers in activities and programs in order to achieve brand popularity,*Drove sales through presentations and trainings,*Built relationships with external and internal forces to engender keen awareness,*Worked closely with management to administer merchandising activities,*Successfully managed a team of 50 Brand Ambassadors in completing their tasks during multiple activations *Provided and submitted a recap of the event after each activation.

Greater New York City Area

Key tasks and responsibilities:*Improved LattaUSA market position and achieved financial growth, *Defined long-term organizational strategic goals, budgeting, sales strategies, forecasting, strategic planning, and niche market development. *Built key relationships with stores, *Identified business opportunities, *Negotiated and closed business deals and maintained extensive knowledge of current market conditions. Key accomplishment: Improved Latta USA market share in NYC area by 65% within 8 months.

Msc, E-Business And Innovation

Activities and Societies: ‘Insight Into Work and Lifelong Learning’ The Lancaster University Young Entrepreneurs Society • summer based.

Ba (Hons), International Business

Activities and Societies: ‘Start up your own business’, CALM student union (2006-2007), Marshal at Race for Life Cancer Research (2007).

Hnd, Busniess