Paulina Stankiewicz Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

London, United Kingdom

Strategy and leadership across brand and performance campaigns for Wavemaker’s top tier client Compare the Market, entertainment (WWE), travel (Butlin’s) and FMCG (United Biscuits/Pladis). Leading strategic cross-channel digital campaigns based on purchase journey and consumer intent. Analysing weekly and monthly results, problem solving and offering data-driven solutions to attain client KPIs across display, social, video and mobile. Leading digital innovation briefs linking brand and DR to focus on feeding new audiences into sales funnel to drive incremental conversions. Developing annual client roadmaps and forecasts within programmatic display, paid social, video and mobile/app. Maintaining strong relationships with Google and Facebook, helping devise and facilitate joint business plans with both tech giants. Developed strong knowledge of platforms, across a range of different products, digital channels and measurement capabilities, which allowed me to provide the best solutions for my clients and see through to completion. Working closely with internal digital and offline teams to align on client strategy and push client objectives seamlessly across channels. Building strong and transparent relationships with key stakeholders, external agencies and media owners across entire client base. Coordinating and confidently leading monthly client cross-channel meetings with 20+ people. Working closely with Trading & Barter teams to help meet Wavemaker’s and our client’s commercial objectives.

London, United Kingdom

Key account management and business development. Planning andactivating annual digital media budgets of over £20M. Successfully growing, planning and activating monthly programmatic displaybudgets in excess of £300k. Planning and activating DMP-led customer facing campaigns; advising on1P, 2P and 3P data strategies. Leading analytics initiatives including move from last-touch to fractionalattribution and implementation of ad verification technology. Training and developing two direct reports (AE and AM level) to be self-sufficient, trustworthy and capable members of the team who deliver ‘bestin class’ work. Pitching for new business and helping retain a key Wavemaker account forthe next 3 years. Onboarding new client account.

London, United Kingdom

Maintained and developed a diverse portfolio of clients within the retail, property, automotive, tourism and beauty industries. Pitching for and securing two new accounts within six months. Developing an understanding of web design, UX, creative strategy and working with specialist teams to achieve client objectives. Negotiating costs, delivering projects and campaigns within marketing budget. Writing proposals, answering briefs, day-to-day communication, updating and reporting in line with client KPIs. Providing regular competitor analysis and market trend reviews. Liaising and collaborating with external agencies and 3rd parties, attending monthly stakeholder meetings.

London, United Kingdom

Responsible for the strategic planning, implementation, and analysis of successful paid and organic search campaigns across a range of clients. Developing content marketing strategies; optimising and writing SEO-focused content. Building out, restructuring and optimising PPC accounts with an advertising spend of between £1k - £40k per month. Investigating Search potential across global markets. Integrating social media into search; advising clients on social media strategies and platforms to help SEO. Planning and implementing paid social campaigns. Assisting with the creation of comprehensive SEO audits for clients.

Cape Town, South Africa

Ba Honours, German & Russian With European Studies, 2:1

Education record