Assist in the creation of video content by researching stock photos, coordinating studio and field shoots, and developing run-of-show plans resulting in increased community political engagements.Develop and manage impactful virtual and in-person events across the state, including coordinating fairs, workshops, and video/teleconferences through Cvent.Draft internal communications such as newsletters and email for 120,000 members to retain engagement along with reviewing and adapting metrics with Tableau.Engage and communicate with volunteers, promoting advocacy, outreach, and participation in various activities, keeping them informed about state office updates and volunteer opportunities.

Coordinate with company speakers to develop presentation content ensuring insightful meetings with an average attendance of 130 members.Create and implement a comprehensive annual strategic plan, resulting in 25 Fall semester events including employer presentations and other professional development.Guide 3 different mentees through the association’s Mentorship Program assisting them with career preparation such as resume review and industry exposure.Lead and mentor a diverse team of executive board members to promote collaboration and foster leadership growth within the organization to ensure board development and advancement.Present monthly to Eli Broad College of Business faculty advisors regarding association’s current events.

Develop and execute comprehensive marketing strategies to promote the association's initiatives and events to increase visibility and engagement among the 300+ association members.Create and manage digital marketing campaigns across various platforms to drive higher online engagement and conversions resulting in a 53.5% increase in followers and engagementOversee the design and production of marketing materials, including posters, and promotional merchandise, ensuring brand consistency and adherence to organizational guidelines.Collaborate with a team of 9+ Executive Board officials and organize presentation material for sponsorship companies raising $10,000 in sponsor support. Redesign the organization's website to give members more engagement options and improve user experience through implementing new SEO and design strategies.

Actively participate in research team meetings with grant stakeholders, providing insights and suggestions based on trend identifications in participant data resulting in suitable research strategy.Conduct in-depth interviews with 60+ participants to gather qualitative data for the research project through facilitating open discussions while adhering to question topic guidelines and ethical standards.Research scholarly articles relevant to project objectives and collaborate with team members to synthesize into literature review.Perform qualitative analysis by coding participant transcripts using a structured codebook, to identify key patterns and themes in data resulting in overall thesis of the project.

Oversaw 9 different departments across the organization in order to systematize activities across the business leading to a high efficiency workplace.Computed department plans for meetings and suggested task improvements for creative workflow by implementing Trello and onboarding employees to the software.Systematized documentation of all brand efforts across various levels of organization.Competed in 3 different national competitions where I presented to investors and judges resulting in a second place finish.

Managed business by communicating with team members to foster a high-performing environment as well as meet sanitation standards and ensure all service and preparation areas are kept clean.Identified and resolved customer needs and applied critical thinking resulting in an increase in positive customer reviews.Mentored in POS and performing professional service to onboard 2 new employees.