Pauline Castro

Pauline Castro Email and Phone Number

Co-Founder at OLLA The Agency | Managing Partner at CHEFSTALK | Innovative Business Consultant & Digital Strategist | EMEA @ CHEFSTALK Inc.
Pauline Castro's Location
Dubai, United Arab Emirates, United Arab Emirates
About Pauline Castro

I’m a motivated, innovative digital strategist who specializes in marketing initiatives, agile team management, and stakeholder connections. I design and deliver disruptive consumer experiences by providing expertise in psychographic advertising and networking with key decision makers to inform business strategy. As Co-Founder & Director of Strategy at OLLA Creative Communications, I’ve had the privilege to work with the Careem team, INFINITI Motor Company, and other clients across the globe, including Huawei and SAKS 5th Avenue. I'm proud of the impact I've delivered for each client. For example, I led a 100% increase in sales during the COVID-19 pandemic for a local restaurant client, and I've increased customer acquisition, market penetration, and retention for my business partners. I developed a targeted ad campaign for Careem that launched in Bahrain, which led to a 300% increase in activity in the area during launch week. Another successful ad campaign that my team designed for Huawei reached over 380K social media user accounts and led to a continued partnership with Huawei. Above all, I am a relationship builder. I enjoy meeting with my clients, speaking with investors, and brainstorming strategy with key stakeholders. I’ve developed successful business strategies, mentored subject matter experts, and formulated critical marketing messages for a variety of organizations. While the companies I’ve partnered with have been diverse and served different demographics, the marketing strategy remains the same—knowing the heart of the audience is essential. As a team leader, I focus on listening to my 20-person team and drawing from their individual strengths. It is my goal to be an accessible leader and create an environment where every team member’s ideas are valued. Knowledge transfer is critical to success—both from leaders to team members and from team members to leaders. In this way, we avoid blind spots and function as a cohesive unit. Let’s connect! Feel free to email me at castropauline.a@gmail.com. Key Strengths: Psychographic Marketing | Leadership | Public & Media Relations | Project Management | Agile Methodology | Online Ads | Marketing Initiatives | Digital Strategy | Social Media Management (Instagram, Facebook, TikTok)

Pauline Castro's Current Company Details
CHEFSTALK Inc.

Chefstalk Inc.

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Co-Founder at OLLA The Agency | Managing Partner at CHEFSTALK | Innovative Business Consultant & Digital Strategist | EMEA
Website:
chefstalk.com
Employees:
3
Pauline Castro Work Experience Details
  • Olla The Agency
    Co-Founder | Business Strategist & Consultant | Mentor
    Olla The Agency Dec 2017 - Present
    Lead strategic direction, business development, financial analysis, & team of 20 (graphic designers, film directors, script directors, and social media managers) for creative agency. Create global & regional client relationships and partnerships with C-suite executives, PR conglomerates, government and semi-government entities, angel investors, and influencers. Manage a variety of projects, including event management and digital strategies, with clients such as Abu Dhabi Art, Gulfood, Huawei… Show more Lead strategic direction, business development, financial analysis, & team of 20 (graphic designers, film directors, script directors, and social media managers) for creative agency. Create global & regional client relationships and partnerships with C-suite executives, PR conglomerates, government and semi-government entities, angel investors, and influencers. Manage a variety of projects, including event management and digital strategies, with clients such as Abu Dhabi Art, Gulfood, Huawei, STC, Careem, ILA Bank, Batelco, Talabat, Renault, Talino Ventures, Dubai World Trade Center, the Department of Culture & Tourism, Splash Fashions, Pantene Arabia, Givenchy, Flake Arabia, & SAKS 5th Avenue.Key Accomplishments:● Landed partnership with one of the biggest corporations in the country within 6 months of operating OLLA; built partnership with the Careem app team & developed a successful campaign● Created a 100% increase in sales for key restaurant client during COVID-19 lockdown by launching a new product line of luxury cakes available for delivery; enabled the restaurant to continue earning profit during lockdowns● Launched a successful influencer campaign for INFINITI Motor Company using an organic advertising strategy that led to the chosen car being sold out for the season within a week of the campaign launch● Retained luxury F&B clients in Bahrain (2017 -2020), earning the majority of the market share ● Increased customer acquisition, market penetration, and retention across the industry; formulated big picture strategies, ideation, and campaign management and led rollout and implementation of projects● Served as key advisor for clients on innovative marketing management strategies using consumer behavior analysis and market analysis; designed fluid customer personas; developed product messaging, pitches, narratives● Led branding and communications workshops for start-up companies to aid marketing activities Show less
  • Chefstalk Inc.
    Managing Partner
    Chefstalk Inc. Sep 2021 - Present
    Dubai, United Arab Emirates
    Review and create content for luxury restaurant brands as a brand ambassador; seek out and maintain relationships with Michelin Star chefs across the globe, brokering partnership deals between chefs and outlets in the region for events, menu engineering, and restaurant consultancy.Key Accomplishment:● Selected as managing director and launched @chefstalk in the GCC, a network for Michelin Star chefs in the UAE to work with restaurants in the region; boosted following to over 1M

Pauline Castro Education Details

Frequently Asked Questions about Pauline Castro

What company does Pauline Castro work for?

Pauline Castro works for Chefstalk Inc.

What is Pauline Castro's role at the current company?

Pauline Castro's current role is Co-Founder at OLLA The Agency | Managing Partner at CHEFSTALK | Innovative Business Consultant & Digital Strategist | EMEA.

What schools did Pauline Castro attend?

Pauline Castro attended New York Institute Of Technology.

Who are Pauline Castro's colleagues?

Pauline Castro's colleagues are Sally Han, Sebastian Wussler, Christian J. Goldsmith.

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