Pauline Fallowell Email & Phone Number

Creating and Implementing Marketing and Advertising Campaigns for Live Entertainment.

During my time at the National Theatre I worked on the long running shows, War Horse, The Curious Incident of the Dog in the Night-Time and One Man, Two Guvnors, in the West End and Tour, as well as Untold Stores, Great Britain and The Elephanton when they transferred to the West End for limited seasons. Alongside the marketing team I was responsible for analysing and tracking sales to inform the campaigns, aiding with sales promotions and liaising with all selling agencies and ensuring all sales channels has been effectively utilised.

As Marketing Manager I was the main point of contact for all marketing liaisons from each production, individually creating marketing campaigns using the various Encore channels for each of their products. I produced print materials such as the groups and show guides on a regualr basis and managed the email schedules for the groups marketing channels. I also produced a video promoting the West End during the EuroCup https://www.youtube.com/watch?v=bO-xwvn9fEA

I worked on a number of West End show including Dirty Dancing, Sister Act, Billy Elliot, War Horse, Woman In Black, The 39 Steps, Jerusalem and Enron, analysing sales figures to help inform the marketing campaigns.