Construction du contenu site et pilotage du plan d'animation commercialeIdentification des leviers d’optimisations UXAnalyse et recommandations parcours client, redaction des users stories, maquetting, cadrage des sprints et recettingSuivi budget et roadmap ITPilotage et définition stratégique des scenarii des outils de personnalisations Merchandising et optimisation du moteur de recherche interne

Lead the development of engaging integrated marketing campaigns in accordance with company new branding strategyIncrease brand awareness and conversion through the development of innovative and customers’ centered contents Participate in content calendar conceptualization and executionCoordinate social media content creation, posting, monitoring and reportingIn charge of website post content creation and monitoringSupervise merchandising strategyAnalyze KPI's and submit good practices and optimizations (UX)Manage and prioritize marketing budgets across marketing contentsEstablish benchmarks based on internal data, industry best practices, and competitor analysisManaging implementation of SEO driven content creation

--> Division : Designer&Premium = Manage the online product range, to ensure that all products are correctly merchandised, optimised and promoted effectively across the site.- Sourcing and building compelling commercial product assortments that drive revenue and support margin goals.- Development of a seasonal content plan to support trading and conversion opportunities, briefing product for promotional content and marketing activities- Analysis of category performance, recommending changes and promotions where necessary to drive sales- Managing a broad supplier portfolio and build strong relationships while simultaneously continuing seeking and establishing new relationships with high potential and « niche » brands.- Negotiating terms and conditions with vendors (pricing, inventory quantities, delivery times, payment terms)- Delivering on individual financial goals and KPIs.- Stock management: forecasting sales; defining quantities and size breakdown; insuring stock level in stores; following up deliveries- Forecasting and budgeting of product mix; driving budget through season program

Development of the profitability of cosmetics brands (L’Oreal, Gemey Maybelline, Bourgeois, OPI, Essie…)- Follow and Increment Purchasing reports- Monitor Purchasing performance- Product assortment optimization- Negotiate and implement in store strategic levers with supplier in order to increase sales and product visibility- Analyzing sales report, by identifying new opportunities and by contributing to process improvement- Procurement process monitoring.

--> Division: Woven TopIn- Follow up and validate samples conformity and specification with quality departmentFollow-up of the collection launches : weekly sales reports and analysis Cost price and time delivery negociation with international suppliers Teamwork with designers, product technicians, visual merchandisers, web plannersFollow up and schedule logistic booking (Sea/Air freight)

--> Division: Ready to wear, Dancewear, Leather goodsNegotiations with suppliers on availability, product specifications, distribution, delivery deadlines and price.Analyze/Forecast WSSI.Take appropriate action in-season with repeat orders, cancellations and rescheduling of orders to maximize profitability.Recommend ideal quantities to be procured on key lines of merchandise.Monitor and analyze IT and physical flows on both WMS and ERP (Axapta) (making sure both software information and data match).Following up and managing stock level, allocation, reservation and transfer.Analyze the supplier base and ensure the season strategies were communicated to the suppliers in the correct manner.Attended management meetings (with marketing and sales dpt), to discuss sales/ business strategies/ staff.Updating and managing the critical path,raising and tracking orders,contacting and negotiating with suppliers.Follow up production and update the relevant systems accordingly.Capacity booking by making up forecasts according to the sales.

Reflection and drafting of specifications for new Aircos products and management of promotion strategy of the different range of product (PPT presentation, sourcing components, quotation management, schedule management, samples, mailing, sampling production management.) / Development of new product range ( sourcing component, estimâtes management)Seeking for new process and innovative packaging / Redaction of monthly report focusing on strategic surveillance on new processes, product and competitors.Creation of new seasonal range of make up (spring/summer and autumn/winter) and innovative products (new textures and effects)Constantly seeking for new way to promote the range of productManagement and organization of the company participation to professional events and management of showroomManagement of press relation and management of the upcoming year media plan (redaction of press releases and ads)Develop and manage strategies & activities to promote brand awareness as long as the development of marketing campaigns and strategies

Redaction of press releases and newslettersSeeking for new clients / study of their specifications and range of product that we could introduce on the North American market.Manage and supervise administrative, legal and even logistic issues (such as samples shipment, warehousing, labels…).Supervised and Organized North American promotion tour.

Redaction of Briefingnews and preparation of clients mediatraining before media exposure of the client.Interaction with journalists and replied their enquiriesRedaction of media alertMedia coverage fallout analysis

(Summer Job)