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Results driven and customer focused Senior Marketing Leader with 15 years' experience in multi-channel Retail and FMCG. Proven track record in delivering clear strategic direction, business turn around, growth & transformation. Strong commercial acumen. Passionate about growing brands and motivated by a challenge. I possess an enthusiastic and entrepreneurial leadership style that engages and delivers excellence.Skills: • Commercial planning - Including business transformation, driving growth in sales & profitability• E-Commerce strategy and sales growth• Brand strategy & communications• Consumer insight & segmentation• Brand integration strategy• Loyalty/CRM program strategy & management• Trade and promotional planning and analysis • E-commerce marketing & customer experience
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Founder And CreatorWest Cork SilverIreland
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Brand & MarketingTechnological University Dublin Dec 2023 - PresentDublin 7, Dublin, Ie -
Marketing & Ecommerce ConsultantBrowne & Gray Jul 2023 - PresentHelping companies drive revenue by developing & implementing dynamic marketing & ecommerce strategies.
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Founder & CreatorWest Cork Silver Jan 2022 - Present
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Director Of Marketing & E-CommerceCurrys Plc Jan 2019 - Mar 2023GbResponsible for defining and leading the implementation of the brand strategy for Currys PC World and Carphone Warehouse Ireland, providing leadership to the Brand Marketing, Design and E-Commerce teams along with the wider business.Full ownership of end to end consumer journey and strategy for Currys.ie (Ireland's largest electrical & technology retailer) and Carphonewarehouse.ie (Ireland's largest mobile retailer). Developed an online strategy that has grown the E-commerce channel Currys.ie to No.1 in the Irish market and 20% share of business, now the clear winner verses the competitive set of domestic multi-channel retailers and global online pure play retailers. -
Head Of Group Marketing, Communications & Brand StrategyBord Na Móna Apr 2017 - Jan 2019Newbridge, County Kildare, IeCreated a new brand strategy embracing the company's move towards renewable energy and led the management of business transition communications.Established an advocacy programme to engage Government ministers, TD's & external stakeholders, commissioned an Economic Report that demonstrated the value of Bord na Móna to the Irish Economy. Partnered with RTÉ to create a cross platform partnership to tell the company's story, how Bord na Móna built and supported communities in the midlands. -
Unilever Ireland Bsc Director And Head Of MarketingUnilever Ireland Apr 2015 - Apr 2017Blackfriars, London, GbRestored the marketing function to Unilever Ireland. Developed 2022 strategic plans for savoury foods, Dressings & Tea categories to drive sustainable growth.Global collaboration represented the Irish business in the wider Unilever business - leveraged global learnings & innovations in the Irish market. -
Head Of Marketing, Superquinn/SupervaluMusgrave Operating Partners Ireland Dec 2011 - Dec 2014Ireland, Ireland, IeHead of Marketing & Communications strategy, planning & implementation. Restored profitability and increased market share in Superquinn within 1 year by mobilising the head office team to develop and action a customer focused commercial plan.Led the brand change management process to integrated Superquinn into SuperValu and developed the customer retention road map. -
Supervalu Retail Marketing ManagerMusgrave Operating Partners Ireland Jan 2008 - Dec 2011Ireland, Ireland, IeLed a marketing team of 15 with an in-house design team of 6 to develop and execute the SuperValu Commercial Plan which drove sales of nearly €2 billion annually. Managed SuperValu's brand strategy implementation and consumer facing communications..
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Senior Brand ManagerKerry Foods Jun 2003 - Apr 2007Naas, IeManaged 5 dairy brands. Rebrand of Low Low & launched Low Low Cheese, which became No.2 brand within 3 years.
Pauline Browne Skills
Pauline Browne Education Details
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University College CorkGeneral -
Technological University DublinCertified Project Management Diploma
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Ucd Michael Smurfit Graduate Business SchoolGeneral
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Irish Management InstituteManagement Practice
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Marketing Week Mini Mba With Mark RitsonMarketing
Frequently Asked Questions about Pauline Browne
What company does Pauline Browne work for?
Pauline Browne works for West Cork Silver
What is Pauline Browne's role at the current company?
Pauline Browne's current role is Founder and Creator.
What is Pauline Browne's email address?
Pauline Browne's email address is pa****@****rave.ie
What is Pauline Browne's direct phone number?
Pauline Browne's direct phone number is +353141*****
What schools did Pauline Browne attend?
Pauline Browne attended University College Cork, Technological University Dublin, Ucd Michael Smurfit Graduate Business School, Irish Management Institute, Marketing Week Mini Mba With Mark Ritson.
What are some of Pauline Browne's interests?
Pauline Browne has interest in Civil Rights And Social Action, Health, Politics, Economic Empowerment.
What skills is Pauline Browne known for?
Pauline Browne has skills like Marketing Strategy, Customer Insight, Fmcg, Digital Marketing, Marketing Management, Marketing, Brand Management, Retail, B2b, Business Development, Brand Development, Team Leadership.
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