Pei Yu (Pauline) Chen Email & Phone Number

Emeryville, CA

• Managing Gracenote music product with diversified team, connecting people with what people's love- music, video and sport.
• Market / Customer Analysis- Analyzing the radio market trends, researching the authoritative sources in China market and providing recommendations- Exploring the consumer habits of listening to the music, diagnosing.
• Content Operation- Optimizing product quality, and extracting the data by basic SQL to establish a dashboard- Organizing database, facilitating upgraded music coverage
• Marketing Design- Visualizing numbers, making infographics with insights for target audience by using Inforgram

Taiwan

• Planing the structure of educational programs, effective offline and online marketing campaigns. To be a reliable teacher by building an amicable relationship with parents and children.
• Recruited new children and maintain enrollment of > 100l via marketing campaigns
• Planned and designed appealing classes to attract more students
• Instructed and interacted with students via social media, e.g. FB & IG

Taiwan

• Increased and attained sales in a merchanting trade by keeping high values with lower costs, making a win-win transaction with clients and factories.
• Obtained 10 partnership opportunities and maintained original trades
• Negotiated and cooperated with 20 main factories simultaneously
• Tracked the shipment of festival products when being sent to the customers
• Sourced new products with reduced costs which have special features and potential market in the future
• Utilized PS & AI to design and modify the package of products and prototype as well.

12-Month Management And Business Track Program, Entrepreneurship/Entrepreneurial Studies

Courses • Marketing Research • Social Media Marketing • Marketing Strategy • Public Relations • Entrepreneurial Leadership • Strategy.

Bachelor'S Degree, Communication And Information

Courses • Digital Marketing • Multimedia Design & Production • Computer Graphic • Research Methods of Mass Communication