Pei Yu (Pauline) Chen Email & Phone Number

Emeryville, Ca

Managing Gracenote music product with diversified team, connecting people with what people's love- music, video and sport.• Market / Customer Analysis- Analyzing the radio market trends, researching the authoritative sources in China market and providing recommendations- Exploring the consumer habits of listening to the music, diagnosing the value of market- Developing a strategy of monitoring media case under a high opportunity based on data and customer use cases• Content Operation- Optimizing product quality, and extracting the data by basic SQL to establish a dashboard- Organizing database, facilitating upgraded music coverage• Marketing Design- Visualizing numbers, making infographics with insights for target audience by using Inforgram

Taiwan

Planing the structure of educational programs, effective offline and online marketing campaigns. To be a reliable teacher by building an amicable relationship with parents and children.• Recruited new children and maintain enrollment of > 100l via marketing campaigns• Planned and designed appealing classes to attract more students• Instructed and interacted with students via social media, e.g. FB & IG

Taiwan

Increased and attained sales in a merchanting trade by keeping high values with lower costs, making a win-win transaction with clients and factories.• Obtained 10 partnership opportunities and maintained original trades • Negotiated and cooperated with 20 main factories simultaneously• Tracked the shipment of festival products when being sent to the customers• Sourced new products with reduced costs which have special features and potential market in the future• Utilized PS & AI to design and modify the package of products and prototype as well.

12-Month Management And Business Track Program, Entrepreneurship/Entrepreneurial Studies

Courses • Marketing Research • Social Media Marketing • Marketing Strategy • Public Relations • Entrepreneurial Leadership • Strategy.

Bachelor'S Degree, Communication And Information

Courses • Digital Marketing • Multimedia Design & Production • Computer Graphic • Research Methods of Mass Communication