Pauline Draper-Watts Email & Phone Number

I have more than 30+ years of experience in research, measurement, analytics and insights within the PR industry, starting when this discipline was in its infancy and being part of its growth and development ever since. This has allowed me to work throughout the world, transitioning cultures and time zones, establishing best practices and bringing a “can do” approach with both strategic and critical thinking as well as problem-solving acumen. Career Highlights• Co-founded and grew a company for media measurement and evaluation with many UK and international brands as clients. This was subsequently sold to Millward Brown• Developed measurement frameworks for companies, which have not only reported performance but also informed future strategy• Worked on some of the largest corporate crises providing research and senior counsel • Grown teams, established offices and developed team members to become strong, naturally curious, client-centric, strategic thinkers in their research and reporting• Ensured profitability across the business and streamlined processes and reporting to match budgets and client expectations• As a pioneer in my field, recognized as an industry thought leader, working with many of the professional associations such as the Institute for Public Relations (past chair of their Measurement Commission), International Association for the Measurement and Evaluation of Communications, PRSA (past chair of the Measurement Task Force), a frequent speaker, author and award judge as well as a member of the PR News Hall of Measurement Fame.

Listed skills include Strategic Communications, Competitive Analysis, Marketing Communications, Strategy, and 8 others.