Pauline Jane Celerio
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Pauline Jane Celerio Email & Phone Number

Media Officer at Unilab, Inc.
Location: Mandaluyong, National Capital Region, Philippines 8 work roles 2 schools
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Current company
Unilab, Inc.
Role
Media Officer
Location
Mandaluyong, National Capital Region, Philippines
Company size
2393 employees

Who is Pauline Jane Celerio? Overview

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Quick answer

Pauline Jane Celerio is listed as Media Officer at Unilab, Inc., a with 2393 employees, based in Mandaluyong, National Capital Region, Philippines. AeroLeads shows a matched LinkedIn profile for Pauline Jane Celerio.

Pauline Jane Celerio previously worked as Communications Planning Manager (P&G) at Essencemediacom and Senior Communications Planner (P&G) at Essencemediacom. Pauline Jane Celerio holds Bachelor’S Degree, Communication Research, Magna Cum Laude from University Of The Philippines.

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Unilab, Inc.

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Profile bio

About Pauline Jane Celerio

Passionate and driven individual with 5+ years experience in media planning and evaluation of ATL and Digital campaigns for FMCG and QSR accounts.Currently, I am a Communications Planning Manager at EssenceMediacom handling several P&G brands. In my role: (1) I create data-driven multi-channel media strategies to help improve my brands’ business and BHT metrics and discuss these to both local and regional stakeholders; (2) I also collaborate across internal and external teams to ensure plans are seamlessly implemented, (3) and train Junior Communications planners.Strong project management and interpersonal skills proven through client evaluation and peer recognition awards. Creative problem solver who initiated growth projects to help internal process efficiency and to improve assigned brands’ current media marketing strategies.Seeks to expand career growth in an internal position that would enable me to contribute my skills and expertise in growing a brand/product.

Current workplace

Pauline Jane Celerio's current company

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Unilab, Inc.
Unilab, Inc.
Media Officer
mandaluyong city, metro manila, philippines
Website
unilab.com.ph
Employees
2393
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8 roles

Pauline Jane Celerio work experience

A career timeline built from the work history available for this profile.

Media Officer

Current
Unilab, Inc.

Philippines

Apr 2024 - Present

Communications Planning Manager (P&G)

Essencemediacom

Bonifacio Global City

May 2023 - Mar 2024

Senior Communications Planner (P&G)

Essencemediacom

Bonifacio Global City

Account: Procter & Gamble (P&G)- Devised cross-media communication insights and strategies for personal care and healthcare categories based on brands' business objectives, one of which grew +3% in value share and as much as IDX 154 in Awareness vPY. - Ran and analyzed TV, Radio, and Digital data using Nielsen tools (Arianna, CMV) and Digital dashboards (Meta/Facebook, YouTube, TikTok) to support media recommendations - Presented and discussed media principles and VMS (visual media schedule) with local and regional stakeholders- Closely collaborated with internal (ATL Buying Team, Digital Buying Team) and external teams (Client Media and Marketing Team, Vendors) to ensure correct implementation of campaigns- Initiated growth projects such as (a) automating internal Excel files for easier reference of both internal and external teams, (b) proposing and implementing test and learns for assigned brands to improve effectiveness and efficiency- Trained junior members of the team on the basics of media planning and thought process on how to approach media challenges- Named one of the top performers for three quarters in a row during client evaluations

Mar 2021 - Apr 2023

Associate, Business Development (Mall - Marketing Solutions, Planning And Analytics)

Shopee

Bonifacio Global City

- Created mileage strategy for Shopee Beauty Cycle 1, a category campaign centered on make-up and skincare products- Facilitated the planning of Brand Days, Super Brand Days, and ad hoc brand campaigns to ensure that all requirements are met across all internal marketing teams- Acted as the primary conduit between Key Account Managers and internal marketing teams in campaign implementation

Oct 2020 - Mar 2021

Communications Planner (Jfc)

Essencemediacom

Bonifacio Global City

Account: Jollibee Foods Corporation - Created and coordinated effective and efficient Digital and ATL strategies based on clients' business objectives- Developed media evaluation frameworks and research analyses on media performance based on business performance- Spearheaded the creation and presentation of major media reports with Corporate Media to Brand marketing teams- Liaised between Brand marketing team and internal agency team to facilitate conceptualization and implementation of media campaigns- Led media and creative thought leadership presentation to Corporate Media

Mar 2017 - Oct 2020

Research Assistant

University Of The Philippines

Department Of Communication Research, Diliman, Quezon City

- Assisted in an audience research study and gender and development feasibility study- Led the Registration Committee as part of the organizing team of the Communication Research International Conference (CRIC)- Organized events headed by the Department of Communication Research: Media Training for Scientists, Farmer Leaders, and Traders

Jun 2016 - Feb 2017

Qualitative Research Intern

Added Value Saffron Hill

Makati City, Philippines

- Organized and took notes during Focus Group Discussions with clients- Transcribed and assisted in analyzing interview transcripts of several market research projects

Jun 2014 - Jul 2014
Team & coworkers

Colleagues at Unilab, Inc.

Other employees you can reach at unilab.com.ph. View company contacts for 2393 employees →

SF Salvador Felipe Jr Salvador Felipe Jr Colleague at Unilab, Inc.Butuan, Caraga, Philippines View → TA Thessa Angelica Aujero Thessa Angelica Aujero Colleague at Unilab, Inc.Makati, National Capital Region, Philippines View → AR Angel Raquid Angel Raquid Colleague at Unilab, Inc.Metro Manila, National Capital Region, Philippines View → GP Garry Pioc Garry Pioc Colleague at Unilab, Inc.Philippines View → AH Angel Hansen Angel Hansen Colleague at Unilab, Inc.Taguig, National Capital Region, Philippines View → JG Julie Grancapal Julie Grancapal Colleague at Unilab, Inc.Philippines View → SA Siony Angeles Siony Angeles Colleague at Unilab, Inc.Philippines View → IO Ian Octaviano Ian Octaviano Colleague at Unilab, Inc.Metro Manila, National Capital Region, Philippines View → AR Allan Reyes Allan Reyes Colleague at Unilab, Inc.Philippines View → CL Charmaine Llaguno Charmaine Llaguno Colleague at Unilab, Inc.Philippines View →
2 education records

Pauline Jane Celerio education

Bachelor’S Degree, Communication Research, Magna Cum Laude

University Of The Philippines

Activities and Societies: UP Communication Research Society, Pi Gamma Mu International Honor Society, The International Society of Phi.

High School, Third Honorable Mention, Rogate Award

Rogationist College, Cavite

Activities and Societies: Forum (school newspaper)

FAQ

Frequently asked questions about Pauline Jane Celerio

Quick answers generated from the profile data available on this page.

What company does Pauline Jane Celerio work for?

Pauline Jane Celerio works for Unilab, Inc..

What is Pauline Jane Celerio's role at Unilab, Inc.?

Pauline Jane Celerio is listed as Media Officer at Unilab, Inc..

Where is Pauline Jane Celerio based?

Pauline Jane Celerio is based in Mandaluyong, National Capital Region, Philippines while working with Unilab, Inc..

What companies has Pauline Jane Celerio worked for?

Pauline Jane Celerio has worked for Unilab, Inc., Essencemediacom, Shopee, University Of The Philippines, and Added Value Saffron Hill.

Who are Pauline Jane Celerio's colleagues at Unilab, Inc.?

Pauline Jane Celerio's colleagues at Unilab, Inc. include Salvador Felipe Jr, Thessa Angelica Aujero, Angel Raquid, Garry Pioc, and Angel Hansen.

How can I contact Pauline Jane Celerio?

You can use AeroLeads to view verified contact signals for Pauline Jane Celerio at Unilab, Inc., including work email, phone, and LinkedIn data when available.

What schools did Pauline Jane Celerio attend?

Pauline Jane Celerio holds Bachelor’S Degree, Communication Research, Magna Cum Laude from University Of The Philippines.

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