Pauline Watson Email & Phone Number

Perth, WA, AU

Perth, Western Australia, Australia

Perth, Australia

• My primary role at Dale's was to implement and manage integrated communications across the various digital platforms to position Dale Alcock Masterbrand, New Home, Developments and Home Improvement as industry experts.
• Management of the Masterbrand website, ensuring that functionality and content is up to date, optimised, relevant and converting to enquiry.
• Ongoing liaison with the SEO/SEM agency to create, manage and review campaigns for the Dale Alcock Masterbrand and primary business units (New Homes, Developments and Home Improvement).
• Development of all eDM communications across the three business units.
• Produce content as required for blog posts, ensuring that it is optimised and in line with the content marketing plan.
• Management of the social media strategy, including developing content, ad campaigns and maintaining all channels.

• Coordination and development of all marketing and advertising for 7 Lifestyle Villages in WA and VIC.Key Responsibilities:
• Coordination of all Village events and B2B opportunities to drive growth objectives.
• Development of all marketing and event collateral; inclusive of press advertising, programmes, campaign handbooks, Village brochures and signage.
• Media buying both in WA and VIC, ensuring that rates were competitive and negotiating packages where appropriate.
• Coordination of local radio and TVC campaigns, ensuring that content was retail focused and delivered on outcomes.
• Management of all website updates through Sitefinity and Microsoft Dynamics.