Pauline Radford-Hayden Email & Phone Number

City Of Cape Town, Western Cape, South Africa

Remote

Cape Town, Western Cape, South Africa

Cape Town Area, South Africa

WithIn this role, I learned so much about the igaming industry but also about myself. A large part of my time spent serving the business was focused on transforming brand management from a static set of guidelines to a dynamic, living ecosystem of corporate identity. By creating robust brand standards and fostering cross-functional collaboration, I ensured our two international lottery brand's integrity and market relevance. In my role I also facilitated seamless communication between multiple… Show more WithIn this role, I learned so much about the igaming industry but also about myself. A large part of my time spent serving the business was focused on transforming brand management from a static set of guidelines to a dynamic, living ecosystem of corporate identity. By creating robust brand standards and fostering cross-functional collaboration, I ensured our two international lottery brand's integrity and market relevance. In my role I also facilitated seamless communication between multiple departments within the organisation. In a high stakes, fast-moving environment, I was able to thrive and contribute to the business’s overall success.My approach to team management was guided around inspiring a shared vision. By facilitating regular communication and providing strategic guidance, I helped teams understand that brand consistency is not a constraint, but a powerful storytelling tool. This led to a deeper understanding of the power of brand across departments and its impact on the overall objectives of the business.Key Achievements:➡️ Developed a comprehensive brand governance framework that aligned visual and messaging standards across multiple business units and language needs.➡️ Led a diverse team of creative professionals, including designers, copywriters, and digital specialists, to create cohesive and impactful marketing strategies.➡️ Spearheaded strategic projects focusing on digital innovation, exploring emerging trends in influencer marketing, social media, and technological capabilities.➡️ Gained insights into the competitive igaming market across marketing disciplines such as retention, affiliate marketing and brand. Show less

Cape Town Area, South Africa

Being promoted into a leadership role shortly after joining the company, I viewed team management as an art of empowerment, strategy, and continuous improvement. By creating a collaborative environment, I was able to work comfortably with a group of specialists and consistently drive results for our clients in a high-paced environment. Being able to understand the tasks that needed to be completed helped me efficiently manage large workloads while still maintaining high standards of outputs. In… Show more Being promoted into a leadership role shortly after joining the company, I viewed team management as an art of empowerment, strategy, and continuous improvement. By creating a collaborative environment, I was able to work comfortably with a group of specialists and consistently drive results for our clients in a high-paced environment. Being able to understand the tasks that needed to be completed helped me efficiently manage large workloads while still maintaining high standards of outputs. In this environment I learned that success isn’t about individual brilliance, but about creating an ecosystem where diverse talents can shine collectively.Key Contributions:➡️ Managing a team of specialists with high volume workloads across SEO, Social Media, PPC, and Copywriting, creating a holistic approach to digital marketing➡️ Implemented strategic development processes that improved team efficiency and campaign performance➡️ Developed robust quality review mechanisms and training programs to elevate team capabilities➡️ Proactively identified and resolved complex challenges, ensuring smooth project execution and client satisfaction Show less

Cape Town Area, South Africa

Century City, Cape Town

Being part of a digital transformation consultancy such as Lumen really helped me understand the digital ecosystem in a deeper way. Digital transformation isn't just about technology – it's about reimagining what's possible. In this role, I became part strategist, part detective, and part business therapist. Working with clients across industries, I didn't just manage accounts; I helped to enrich client relationships which helped businesses discover their true digital potential.Key… Show more Being part of a digital transformation consultancy such as Lumen really helped me understand the digital ecosystem in a deeper way. Digital transformation isn't just about technology – it's about reimagining what's possible. In this role, I became part strategist, part detective, and part business therapist. Working with clients across industries, I didn't just manage accounts; I helped to enrich client relationships which helped businesses discover their true digital potential.Key achievements:➡️ Decoding complex digital ecosystems for brands like Diageo, Heineken, and Purple Group➡️ Translating technical strategies into human-friendly business opportunities➡️ Managing relationships that went beyond transactions to true partnerships➡️ Consistently delivered strategies that turned digital potential into real-world results➡️ Worked across consulting, media, and technology domains to deliver comprehensive digital transformation strategies➡️ Analysed and optimised key business pillars: People, Partners, Data, Technologies, User Experience, Strategy, and Digital Media➡️ Managed client relationships with industry leaders in alcohol, finance, trading, and e-commerce sectors➡️ Developed tailored presentations and reports that translated complex digital strategies into actionable insightsAs an Account Manager, I viewed digital transformation not as a technical process, but as a holistic journey to help a business evolve. My role was to be a strategic partner, helping clients reimagine their potential in the digital landscape. Show less

Within my role as Production manager I became a part conductor, part creative enabler, ensuring that every project moved from concept to completion with both precision and passion. Working for a largely (at the time) print-focused business gave me clarity that my true love was in the digital space.Key achievements:Optimised workflow processes, ensuring creative teams had the resources and support to deliver exceptional work➡️ Managed external partner relationships➡️… Show more Within my role as Production manager I became a part conductor, part creative enabler, ensuring that every project moved from concept to completion with both precision and passion. Working for a largely (at the time) print-focused business gave me clarity that my true love was in the digital space.Key achievements:Optimised workflow processes, ensuring creative teams had the resources and support to deliver exceptional work➡️ Managed external partner relationships➡️ Managed comprehensive digital marketing initiatives, including newsletter development and social media management➡️ Balanced technical precision with creative flexibility, ensuring high-quality output across all projects Show less

Cape Town

Research, relationships, and a bit of strategic magic – that's the project management secret sauce. I approached each project like a puzzle, constantly gathering insights, building bridges between teams, and finding innovative solutions that weren't obvious at first glance. Project management always requires looking at challenges as opportunities, and this first taste of this has helped me throughout my career. I enjoyed the challenge and variety that comes from building brands from the ground… Show more Research, relationships, and a bit of strategic magic – that's the project management secret sauce. I approached each project like a puzzle, constantly gathering insights, building bridges between teams, and finding innovative solutions that weren't obvious at first glance. Project management always requires looking at challenges as opportunities, and this first taste of this has helped me throughout my career. I enjoyed the challenge and variety that comes from building brands from the ground up and being able to see ideas come to life and seeing the physical product arrive and get set up in store. The journey from production to in-store merchandising and set up, was extremely rewarding.Key Achievements:➡️ Developed a sophisticated brief management system that improved communication and deadline adherence➡️ Conducted market research to identify emerging trends and potential client opportunities➡️ Managed complex projects involving international trade shows and retail brand collaborations➡️ Liaised effectively between sales, design, and client teams to ensure smooth project execution➡️ Worked with prominent South African retailers like Dischem, Clicks, Woolworths, and Pep Stores. Show less

Worcester, Western Cape, South Africa

As part of the honours course, students were asked to apply some of the knowledge gained and apply this to "the real world" by interning at a company of their choice. I worked under Jo-Anne Otto, Media Officer for the Department of Health, where I gained valuable insights into corporate communications as well as communication to external stakeholders.I was able to help Mrs. Otto to compile the monthly newsletter (CWD News). I also gained some valueable insight into the Healthy Industry… Show more As part of the honours course, students were asked to apply some of the knowledge gained and apply this to "the real world" by interning at a company of their choice. I worked under Jo-Anne Otto, Media Officer for the Department of Health, where I gained valuable insights into corporate communications as well as communication to external stakeholders.I was able to help Mrs. Otto to compile the monthly newsletter (CWD News). I also gained some valueable insight into the Healthy Industry as I was allowed to liaise with various parties in the Department of Health, as part of an Organisation wide organogram that was being done.I also performed various general administration tasks and errands as needed. Show less

Bachelor’S Degree, Honours Corporate Media

Focused on the understanding and application of applied communication research and the theoretical principles and practices of Corporate.

Bachelor’S Degree, Bcom Communication And Media Studies

The Bcom Communication and Media Studies degree is focused on the management of industry and business. Modules: Business Management.