Pauline Uhlen Email & Phone Number

Région De Bruxelles-Capitale, Belgique

Hold market study and consumer testElaborate business plan Create name and work on graphic charterElaborate marketing presentationSet up product offer, identify and contact brands, negociate conditionsTrain on productsIdentify and work with future suppliers (print, web, retail designers etc...), elaborate specificationsFind the best locationBuild relationships and network with retailers, entrepreneurs and local economy offices

Paris Area, France

2017-2019 (2.6 years): Face2013-2017 (3.5 years): Eyes2011-2013 (2.9 years): Parental leave in Italy2008-2010 (2.5 years): LipsMISSION : Set up and execute marketing strategy and manage the development of the product line and the offer to create value and provide profitable growth - Strong relations with local R&D, Sales and Marketing teams in Asia, Europe and Americas- Strategy:Hold competitive benchmarking, qualitative and quantitative market analysis and trends, business reviewElaborate and implement 3-year marketing plan Elaborate business plans for targeted projects (industrial, innovation etc…)- Innovation and Development:Optimise existing product portfolioConduct product brainstormings and worldwide consumer studies, in order to identify future innovation axesDevelop new products from concept to launchCreate make-up evaluation protocols and consumer tests for product validation Develop external partnerships (formulators, make-up artists etc..)- Operational marketing - Sales tools support:Develop and set up promotional plan for every new product Create technical and marketing glossaries on Albéa worldwide portfolioCreate product catalogues (copy & online)Train sales force in Asia, Europe and Americas Coordinate worldwide trade shows with Communication team Organise customer innovation meetings - 1 Direct report (5 persons - 6 to 8 months each)

Paris Area, France

MISSION : Initiate and deploy internal and external communication tools in order to promote the Make-Up Division- External communications:Trade shows organisation in Asia, Europe and AmericasPress relations coordination- Internal communications and sales tools support:Design of different processes and tools to promote the Make Up DivisionCoordination of a worldwide sampling programCreation of the product catalogue (copy & online)- Strategic projects coordination:Satisfaction survey about the Make Up Division strategyCoordination of trials using environmentally friendly material

Paris Area, France

MISSION : Strategic consultant to the General Management - Business intelligence on the Beauty/Health & Beauty/Health Packaging markets- Elaboration and coordination of the 3 year Strategic Plan- Strategic decision-making support - E-business projects support- Mergers & Acquisitions projects support

Produits Cosmétiques Naturels

Hec Paris Certificate Delivered On April 6Th, 2021, Digital Marketing

Education record

Master in Marketing & Communication

Preparation Classes To Business Schools