Vice President, Marketing
New York, Ny, Us
Ensure that consumer packaged goods marketers, brand managers, and agencies know that you can plan and measure media (TV, print, radio, digital, mobile, and direct) with offline sales data, in addition to what they already know about a household like age, gender and geography. Our technology is built on the premise that your past purchases are the greatest indicator of your future response to advertising; therefore, I help broadcast how the era of blunt, mass messaging is over and precision marketing is here. I am in your debt for opportunities to speak with the people who plan or depend on media to get customers or those pushing the boundaries for their clients to reach more of the right folks in any medium.Fair warning, though: I will make a voodoo doll of you if you send me emails about buying lists or outsourcing my IT department.