I am Managing Director at Bonamy Finch - a data science, AI and segmentation consultancy - and founding partner of STRAT7 - a global strategic insight and customer analytics group specialising in customer-centric growth.I have been using analytics to answer key business questions since 2001, with experience in nearly all categories. I specialise in segmentation and hybrid analytics - leveraging multiple data sources alongside the latest analytical and AI methodologies to enable stronger consumer understanding, better decision making, and enhanced activation possibilities.This includes leading STRAT7's AI offer, to integrate AI into our processes, solutions and platforms to deliver AI-powered strategies that help our clients get closer to their customers in faster, smarter ways.
Listed skills include Segmentation, Customer Insight, Analytics, Market Research, and 24 others.