STRAT7 Bonamy Finch is a data science, AI and segmentation consultancy. We use data, insights and proprietary technology to create customer-centric strategies that drive real business impact.Bonamy Finch's specialisms include: 1. AI Unstructured Data Analytics: Reveal and size pain-points, conversation themes and trends from text and imagery.2. Analytics Consultancy: Solve your data driven insight challenges, however large or small.3. CRM Optimisation: Use machine learning to personalise offerings and communications, and to enhance touchpoint relevance.4. Market Growth Drivers: Make market predictions from a variety of data sources to inform investment decisions.5. Product & Service Optimisation: Use advanced analytics to fine tune your product or service features, prices, promotions, and messaging.6. Segmentation: Tailor brands, products and communications to current and prospective customers.

A global strategic insight and customer analytics group specialising in customer-centric growth. STRAT7 helps global brands understand, predict and act on change through technology-powered data and insight solutions.

I joined Research International as a Graduate within the Marketing Science Centre, specialising in providing advanced analytics for Market Research studies - such as Segmentation, Drivers analysis and Customer Satisfaction modelling.I quickly became the global manager of Research International's core branding technique, as well as global head of Segmentation. From this, I was heavily involved in the design, implementation and management of Research International's Market Strategy and Branding offers.I had various roles at Research International, which are detailed below.

As part of my Graduate position within the Marketing Science Centre, I jumped at the chance of a secondment to the Business and Technology team in a more traditional Market Research Manager role.This involved managing full market research studies and client relationships. This is an essential experience for an Analyst to be able to give appropriate advice to Executives.

During my time within the Marketing Science Centre, I spent time in Innovation team to focus on Innovation and volumetric forecasting. The UK Innovation team was responsible for the advice and analysis on any Research International Innovation project. I worked on numerous concept evaluation projects, and conducted many volumetric forecasts for a variety of different types of innovations. Part of my role was to move the innovation database onto a new platform to efficiently generate norms.I focussed solidly for 6 months on Innovation, followed by 6 months working across Innovation, Market Strategy and Branding within Marketing Science Centre.

I joined Research International as a Graduate within the Marketing Science Centre, specialising in providing advanced analytics for Market Research studies - such as Segmentation, Drivers analysis and Customer Satisfaction modelling.