- Collaborate with Value-added Resellers to develop effective go-to-market strategies, fostering revenue growth. Liaise with Key Stakeholders to build their Red Hat practice.- Research current technology trends, gathering market data to identify lucrative growth opportunities, including potential co-sell collaborations. Prepare partner-facing and customer-facing Collaterals for identified sales plays.- Define growth KPIs and prepare strategies to help partners achieve targeted KPIs. - Manage the marketing and technology team to create required partner engagement and training packages for partners. Prepare presentations for the Red Hat champions within the Partner’s ecosystem.- Identify business use cases for Red Hat Products and solutions. Prepare briefs and solution documents (Videos/ Brochures/ Presentations) - Prepare Go-To-Market Business Models, Process charts, and swim lanes to execute planned programs and strategies. - Conduct comparative analysis across multiple teams within the channel program, identifying best practices and driving program-wide improvements.- Generate detailed revenue reports for bi-weekly activities, Quarterly QBR, and Growth Analysis, ensuring accurate and insightful performance evaluation.- Perform economic assessments of partner Marketing Development Funds (MDF) utilization versus actual revenue generated, optimizing resource allocation.- Collaborate directly with partners, understanding their unique revenue generation processes, and tailor customized growth strategies to enhance their business outcomes.

I was in charge of the team responsible for Marketing, Business Administration, Digital Marketing, Content Management (including pitch proposals and marketing collaterals), and Account-Based marketing practices. Developed marketing collaterals and solution documents for multiple industries including Real Estate, Retail, Aviation, Healthcare, Utilities, and Logistics. Some of my key responsibilities include :Marketing and Document Development- Ideate and build inspiring, influential customer-facing assets and collateral that communicate service/product value and it\'s unique advantages- Work closely with the solutions team to develop proposals and solution documents, including pitch presentations and product demos. Marketing Automation- Engage with sales and product management department to put in place essential marketing automation functions with a core focus on digital analytics and re-marketing. - Develop relevant collateral (including whitepapers, case studies, videos and solution documents) and other customer-focused assets. Project Management and Strategy Execution.- Craft marketing plans around Fingent's target market and build its digital capabilities (SEO, Website optimization, direct email, AdWords) to reach the potential target audience. - Oversaw all marketing executions of Fingent, focusing on efficiency and ROI. - Managed product development and technology projects for Internal teams and external clients.Business Administration Management:- Supported the Admin teams with vendor management and Document preparation. - Helped the HR team manage talent acquisition and internal process management. Customer Relations - Engaging with customers, building relations and managing their requirements. - Managed customer projects ensuring delivery in budget and time. Marketing ROI- Track and develop marketing budgets.- Create Quarterly reports to measure various success factors of marketing initiatives.

As the Sr. Account Executive for one of the leading advertising agency, I had the opportunity to engage with some of the leading brands, across industries. •Organized and developed RFP responses for closing important sales leads. Closed three significant sales leads through RFPs. •Managed five client accounts, including developing their marketing, communication, branding and media strategies.•Liaised with the creative team to interpret clients visions and introduced new marketing strategies to meet client needs. •Launched multiple mass media and targeted campaigns for government tourism and luxury brands. Tourism growth increased by 32%. •Executed consumer engagement strategies to position BIAL (Bengaluru International Airport) as one of the leading airports in South India. Increased footfalls by 34%.

My stint with S Factor, as an account executive, was the start of my Marketing and Communication career. Although given little hands-on projects, I worked with many industry stalwarts. - Performed research and client management needs for leading media and public offices.- Event management and trade show planning. Set up and tended to trade show booths to promote services.- Coordinated tasks with vendors and subcontractors.