Director Of Marketing And Business Development
Morgantown, Pa, Us
Morgan Corporation is the premier producer of truck and van bodies in North America for over 65 years, serving the dry freight and refrigerated industries. Under my leadership, we aggressively and successfully launched seven (7) significant new products over a four (4) year period to penetrate new markets and expand within core markets. Results include over $15M in new business. We also brought Product Development and Sales together, which has continued to grow market share year over year, further expanding Morgan’s market dominance. I am partnering with key vendors, incorporating product reviews/walk-arounds, and competitive product analysis. We improved our core products and extended their life cycle through direct coordination with Core Product Improvement (CPI) engineering. I have modernized our marketing efforts by developing a multi-faceted strategic marketing program that has been extremely successful. By implementing digital marketing, SEO, and social media strategies, while adhering to strict budget constraints, Morgan marketing is viewed as the industry leader. In addition, we have developed and executed customer outreach programs as well as customer satisfaction surveys providing all departments with valuable feedback, analysis, and strategies for improvement.