I provide data-driven insights, tools, and recommendations to sales leadership, business partners, and agency business owners to generate profitable growth.

Marketing business partner to Sales & Product Management organizations. Identified marketing opportunities and developed solutions to achieve profit & growth targets. Led field marketing execution for new auto and property product launches across 17 operating states.

Managed retail marketing initiatives from ideation to launch, support, and after-action review.

Developed wireless plan and device promotions to profitably acquire new customers.Set device pricing to achieve customer growth at acceptable margins.Exceeded net customer acquisition, retention, revenue, and cash flow goals for voice service rate plan portfolio through design of promotional offers & pricing actions.

Managed $2B postpaid voice service product line, exceeding net customer acquisition, revenue, and cash flow goals through pricing actions including rate plans, promotions, and special pricing initiatives, including enterprise-wide voice product re-alignments.Developed & managed special plan & pricing solutions for key business accounts including custom voice, messaging, and data plans to meet customer needs & company profit margins.

Sales and financial analytics for the field sales & marketing organization.