• Google’s embedded agency for EMEA; Diageo Creative Tech Partner Agency EMEA and NA• Agency Operations: Oversee all agency operations, ensuring effective and efficient project management across multiple campaigns. Developed and implemented operational strategies to drive team performance, optimise workflow, and enhance client satisfaction.• Innovation Leadership: Champion innovation across AI tools, processes, and software integration, introducing technologies that have elevated creative output and team efficiency.• AI & Technology Integration: Spearheaded AI initiatives, including the implementation of Generative AI tools to support creative teams, improving content quality and driving production efficiencies.• Production Leadership: Previously served as Production Director, leading a team of 12 Production Staff to deliver high-quality outputs under tight deadlines. Successfully transitioned the agency to an integrated production model that fostered better collaboration across teams.• Collaboration Across Alphabet Group: Led projects for Google and other Alphabet companies, including YouTube and DeepMind, delivering bespoke creative solutions tailored to client needs.• Client Relationships & Delivery: Managed a diverse portfolio of clients, including Diageo, FT, Sony Music, NBC Universal, Nando's, and Zendesk. Delivered seamless service and consistently high-quality outputs across campaigns.• Team Growth & Mentoring: Fostered a culture of continuous learning and high performance. Conducted training sessions, mentored Producers, and guided career development to build a strong, collaborative team.

• Led production and delivery for global accounts including Nike, Samsung, and Hyundai at R/GA London.• Managed teams working on integrated advertising campaigns for clients like Diageo, McDonalds, and Siemens.

• Freelancing for clients as diverse as Cancer Research to helping set up Sir Terry Leahy's backed Work Angel startupAchievements included:• Implementing change over to Agile delivery with management of 7 scrum teams and creating associated ways of working and managing change and innovation• Line management of 19 delivery staff with liaison with an on site development team of 200 • Creation of budget and spend strategy• Studied for an MA in Change and Innovation

• Responsible for a delivery department responsible for output of advertising across all mediums.• Specialising in innovation, integration of Digital, TV, Print and OOH etc campaign delivery as well as change implementation and supporting systems.• Was Head of Digital Delivery for O&M before promotion to integrating all mediums

• Integrated Play (a digital agency) into M&C Saatchi and created a centralised Digital Hub for the rest of the M&C Saatchi group

• Key member of the senior management team for Campaign Digital Agency of the Decade and Marketing Digital Agency of the Year.• Managed a team of 20 Production Staff, delivering high-quality digital campaigns and bespoke client solutions.• Introduced Agile methodologies, improving delivery efficiency and team collaboration.• Created bespoke cost-tracking systems and long-term planning tools that optimised resources.• Led training and mentoring programs, fostering team growth and operational excellence.

• Freelance management of Global Digital delivery for Multiple Teams and Accounts

Management of larger accounts and delivery, pitches and line management of PMsAccounts including Unilever, B&Q and Eurostar

Working onsite at Marks & Spencer on Ecommerce and branding

Developing and running .com startups in Digital Incubator for Emap Group.