Driving global marketing transformation and GTM strategy for the CMO and Marketer for AWS and across industries. (Retail & CPG, Media and Entertainment, High Tech, FSI, Automotive, Travel & Hosp, HCLS). Lead GTM and strategic engagements for CMO and marketer with AWS and Amazon Ads and Retail, along with strategic ISV, Global System Integrators and Digital Agencies partners. Leverage best in class cloud, Amazon and partner solutions to drive AWS and Amazon adoption and drive marketing ROI and effectiveness with customer data, customer intelligence (AI/ML Predictive and GenAI) and customer experience across paid owned and earned channels.

Digital Marketing Transformation practice lead for Advertising Marketing and Commerce practice across industry segments (HCLS, Retail, FSI, CPG & Retail, Hitech). Driving Martech transformation at scale for Deloitte's largest clients and partners.

Lead Global digital Martech strategy and experience platforms modernization for JPMC for B2B growth, efficiency and scale across global marketing in EMEA, APAC and NA and over 100+ countries for JPMC.

Global digital experience and Martech product strategy, roadmap and planning across 75+ global digital properties for the top global markets and 22 billion-dollar brands in 20+languages via company owned earned and paid channels.Digital Marketing Brand consumer engagement platform for Coca-Cola Freestyle - Deliver Omni channel experiences and the first Mobile app and IOT experience and services across 30K+ dispensers customers locations. Global Brand Digital IMC strategy innovation and eCommerce lead global brands - (Coca-Cola, Coke Zero, Fanta, Sprite, vitaminwater, Powerade, Illy, Zico, Juices, World of Coca-Cola). Sports and Entertainment Marketing activations for global and NA brands - Olympics, World Cup, NBA Allstar Game, Superbowl digital marketing campaigns across channels (mobile, social, web).Social Media Digital strategy and service lead global brands. Roadmap and campaign planning for social channels for global brands and campaigns (listening, publishing, aggregation, moderation, geotargeting and segmentation)Mobile and Location Services strategy products & services lead - Product strategy, roadmap for the first mobile and location based SAAS services for NA brands and the call center.CRM and Customer Interaction Center (CIC) strategy lead - Product and platform strategy and services using CRM And virtual agent, chat bots and location services for call center and brands.World of Coca-Cola digital eCommerce strategy and platform lead - Omni-channel including web, mobile, social, ticketing systems, mobile application and eCommerce. Tech & Services (AI & ML, Adobe Cloud Services, AEM, Social, Target, Campaign, Sensei AI\ML, Social Expion, Sprinkler, Facebook, Instagram, YouTube, Salesforce CRM, Marketing and Service Cloud, DMP's, DSP's, ExactTarget, Google 360, Attribution, MAP's, geoloc, Analytics, AWS, IOT, BI, Tableau, Splunk, VR, Mobile Apps, eCommerce Magento, Agile Marketing and Devops)

Senior Digital Lead for Global e-Business Innovation center - eCommerce senior consultant for interactive practice. Manage the assessment, discovery and solution outline and delivery of eCommerce implementation in verticals including consumer package goods and retail.