Content Analytics seeks to understand the demands of our viewers, court emerging markets, acquire (or produce) compelling content, and retain the creators who produce said content. I lead a team of analysts who support Twitch's content and programming initiatives with our Original Content team. This is the team behind Twitch Rivals and /twitchgaming, hosts to community esports events, gaming industry productions (like Chat's Choice, ID@Xbox and The Gathering), game shows (like Hivemind and Loot Goblins) and a plethora of incubation projects novel to Twitch. As a lead in this role, I have:- Identified opportunities to optimally leverage the unique strengths and expertise of a diverse team of analysts- Developed talent by through 1:1 coaching and by connecting team members with knowledgeable peers, leaders, and other resources.- Cultivated strong relationships with org leaders, and in some cases rehabilitated weak relationships. Established critical communication channels to ensure a common understanding of department goals and to build trust- Led my team to implement solutions and self-service tooling which have enabled the org to scale its output without increasing headcountAs an IC at Twitch, I have:- Strategized and built consensus within the team to adopt a slate of actionable input and output metrics, which have now become org standards.- Designed and prototyped a tracking platform for massively-multi-channel media broadcasts, elements of which have been productized.- Acted as Product Manager on the aforementioned tracking platform, creating and socializing a product vision and roadmap, negotiating for resources and prioritizing work- Researched often nuanced aspects of content products to identify and refine key aspects in a process to achieve mass appeal.- Lead stakeholders through the discovery and learning process, while cultivating a network of individual interpretations and expertise across the org.

-- Esports --- Assessing viewing trends, market sizing, and other competitive analysis in Gaming Entertainment- Pioneering methods for systematic collection and reporting of esports broadcast content- Recommending, testing, and analyzing new products & formats- Identifying, vetting and socializing key broadcast metrics- Producing content for in-broadcast collateral (players stats, game balance insights, & competitive trends)-- Business & Gameplay Insights --- Interpreted trends in user behavior to predict opportunities for features & products (user-experience, progression systems, microtransactions, game balance, player life-cycles)- Partnered with stakeholders to identify & measure design goals- Transformed data into insights which guide game design and business decisions- Created elegant yet robust dashboards, with an unmatched emphasis on end-user experienceWorld of Warcraft: User-experience, leveling, microtransactionsStarCraft: Game balance analysis, single-player campaign balance & optimization, player life cyclesMarketing: Performance tracking / funnel for new player acquisition via web & mobile advertising

- Test, Develop, and Refine credit collections strategies for the Target Red Card.- Utilize SQL / SAS to collect data for analysis- Transform data into meaningful stories for a wide range of audiences, using MS Office Suite- Share, Defend, and Recommend strategy championsSpecific work experience includes: Payment Plans, Dialer / RPC metrics, targeted letter campaigns, Managed versus Predictive dialing campaigns, Legal Recovery strategies, Agency Recovery strategies, Settlement tracking.

- Redesigned Trade Accrual and Payment/ Deduction Resolution Systems to establish vision into previously unknown promo-spending activity.- Pioneered new company policies and designed accompanying tools to bring accountability to our promotional spending activity.- Designed an integrated a suite of state-of-the-art tools around the aforementioned Trade Promotion Management System, and led its development.- Cut brokerage calculation time in half by designing and implementing an automated calculation system.-Retrieved and analyzed customer data and consumer trends for business reviews, and consumer insight initiatives.- Conducted database software training sessions at corporate & satellite offices

- Assisted in upgrading, converting and documenting new database software- Aided in uniting & integrating two independent customer record databases- Revised and homogenized Credit Department’s Policy & Procedure Manual

- Conducted weekly tutoring sessions- Aided tutee in comprehension of advanced math and physics topics- Held weekly "drop-in" math help sessions- Recipient of the “Outstanding Peer Tutor Award,” in May 2006