Client: Kaiser PermanenteMarket: North America• Leadership and management of strategic / communications planning for Kaiser Permanente across North America ($80MM+)• Direct management of 10-member strategic planning and buying team based in LA• Supervision of specialized investment teams for TV, radio, OOH, social and digital in Detroit, New York and LA• Leading transition of team from Detroit to LA; restructuring, hiring new team members and reassessing development needs• Strategic development lead for all brand campaigns, aligned with analytics, insights, audience research and market dynamics• Outlining of new strategic planning framework focused on media innovation and evolution of client business• Development of new media process and procedures, implemented internally and with client teams• Member of four-person senior leadership team, overseeing LA office management / development with leads from account, planning and creative

Client: OracleMarket: North America, Europe, Asia Pacific, Latin America• Global leadership and management of strategy / planning for Oracle business throughout North America, LATAM, EMEA and APAC ($100MM+)• Overseeing 25+ member team covering strategy, buying, operations, analytics and finance in Chicago, in addition to coordination of regional planning hubs• Creation of annual agency contract for client procurement, detailing SOW, KPIs, staffing and compensation• Development of three year plan for increasing Oracle’s brand presence and awareness globally• • Establishment of collaboration centric strategic framework for all projects and planning• Driver of bi-annual Procurement Business Reviews summarizing all global / regional advertising activity andpreviewing strategy / tactics / innovations for upcoming planning cycles• Successful ownership and coordination of SRI agency audit throughout 1H 2015, in lieu of agency pitch• Introduction of programmatic solution designed to increase digital / OLV campaign efficiency

Client: Intel Consumer / Corporate / Enterprise / SecurityMarket: US (ASMO)• Leadership and management of strategy / planning for all US Intel lines of business ($150MM+)• Oversight of 15+ member strategy team, in addition to core strategic / investment units• Maintained relationships with global and local clients at all levels, from category specific to CMO• Developed strategic plans for 2015 brand relaunch and new product categories (2in1, mobile and tablet)• Integration of planning, processes and best practices across all businesses, replicating methods withcentralized global, dedicated analytics and internal paid social management teams• Focus on increasing innovation in Intel’s brand approach using emerging technologies / techniques in allmedia channels prioritizing TV, digital and programmatic• Ensured full alignment and integration with external partner agencies including SEM, content, web, PR etc.• Creation of refreshed staffing plan model for core strategy / investment teams, revising top to bottomallocations based on client and strategic needs and factoring revenue projections for OMD / OMG• Key role in cross-Omnicom agency pitches for additional elements of the Intel business including SEM / SEOwith Resolution Media and creative with BBDO

Client: Intel ConsumerMarket: US (ASMO)• Oversight of US market strategy and planning for all consumer campaigns, across all media ($100MM+)• Direct management of 10+ strategy team members, in addition to multiple investment groups• Developed and implemented Intel's first upfront TV buy; educating clients on benefits of long term planning,programming / network selection and cost efficiencies against previous 100% scatter buys• Refreshed audience segmentation studies with new insights into media, demographics and psychographicsfor five key segments, applying learnings to all areas of 2011/2 campaign planning• Led repositioning of consumer media to a youth focused audience in 2012 to launch the Ultrabook category• Shifted non-TV media to a custom strategic program model, minimizing low impact media, with an objectiveto connect with A18-24s and encourage engagement with Ultrabook and the Intel brand• Managed custom programs with multiple vendors, agencies and production companies including Google,Spotify, Microsoft, NCM and Rovio using content as a method to share the Intel story with A18-24s• In conjunction with partner agencies, created long term strategy for Intel’s OnCue service, designed to start anew category in the cluttered STB market (prior to sale of division to Verizon in 2013)• Merged traditional and digital teams to form a fully integrated team that contributed to a holistic mediastrategy, providing each team member with new cross-functional skills

Client: Apple Inc.Markets: North America, Europe, Asia Pacific• Developed global communications platforms and strategies for all Apple product pillars• Oversaw all elements of local planning; strategy approval, reporting and best practices• Prepared and presented quarterly global post buy reports (60 to 130 campaigns)• Created new guidelines and process for all local market digital teams• Leadership of global projects including HTML5 rollout, evolving the digital filter and streaming TV• Coordinated pitch for Apple’s global ad-serving, aligning with the transition from Flash to HTML5• Oversaw development and strategic training of strategists and assistants

Client: 20th Century Fox Theatrical and Home EntertainmentMarkets: Europe, Latin America, South America, Asia Pacific• Created global communications platforms and strategies for theatrical, home entertainment and TV releases• Managed relationships with 30+ central and regional clients across all marketing divisions• Presentation of strategies at global marketing summits with clients and cross-functional marketing• Established and rolled out SharePoint partner center across agency network for shared access to all campaignelements (briefs, discovery, ideation, plans, reporting and analysis) between local teams• Analyzed reporting from all global campaigns, highlighting learnings for application to future activity• Completed extensive planning checks on media plans for releases in all markets; summarizing campaignhighlights and key concerns to central and regional client teamsCampaigns Included:- Theatrical: Horton Hears a Who, The Happening, The X-Files: I Want to Believe, Street Kings, Mirrors, Babylon AD, Taken, The Rocker, What Happens In Vegas, Shutter, Meet Dave, Jumper, 27 Dresses, Hitman, Avatar, The Day the Earth Stood Still, Australia, Max Payne, Marley & Me, Dragonball: Evolution- Home Entertainment: 27 Dresses, Jumper, Alvin & the Chipmunks, Horton Hears a Who, Hitman, Quantum of Solace, The Day the Earth Stood Still, Australia, What Happens In Vegas- TV Home Entertainment: Futurama, How I Met Your Mother, Family Guy, The Simpsons, 24, The X-Files, Burn Notice

Client: Apple Inc.Markets: EMEA• Adapted global campaign briefs for local markets; maintaining regular checks against establishedqualitative planning and buying filters• Developed new Apple planning processes to streaming and increase process efficiency, supported withclear written guidelines to be adhered to by all local market teams / investment units• Revisited and revised processes for internal finance / media spend reporting at Apple Europe byintroducing standardized international and local reporting methods• Lead team member on research and creation of localized strategy for European launch campaigns ofMac vs. PC and iPhone (in conjunction with carrier partners)• Trained media assistants, preparing them for media executive roles within the agencyClient: Visit LondonMarkets: EMEA and North America• Generated global marketing briefs in conjunction with New York and Toronto teams to create campaignstrategies for implementation in key North American cities• Created ongoing relationships with national and regional media vendors to encourage furtheropportunities for added value in campaigns• Prepared detailed media landscape decks to ready for expansion into Canadian territories• Tracked campaign performance and monitored ROI using client owned econometrics

Clients: McCarthy & Stone, Cala, Strongvox, CountrysideMarket: UK• Planned and bought media across print, newspaper, outdoor and radio• Utilized media planning tools to ensure accurate regional and demographic targeting• Negotiated media rates with all national and regional sales houses• Liaised between marketing and creative teams for multiple clients and agencies