Responsible for the range plan of GOLD level footwear product [Sporting Goods & Strategic Channels] in the US as well as being the voice of the US marketplace to both our global product creation team, and our US sales force. Responsible for briefing for US special makeup product [250k units+/yearly] to supplement our global offerings, seeing these projects through to commerciality and providing market insight to the global team to influence future line plans. Oversee the performance assortment created for Dick's Sporting Goods, Academy Sports, Hibbet Sports in the sporting good channel; Finish Line, Champs & Eastbay in the sporting strategic segment; Nordstrom & Zappos in key account. Presented the North American Performance Running global pitch back for the Autumn/Winter 2020 season to the full global team at ASICS corporate HQ in Kobe, Japan.Manage an assistant merchant to help oversee the business and maintain a clear concise vision for the product and it's respective channels.

The voice of the US marketplace to both our global product creation team, and our US sales force. Encompassing both performance & lifestyle footwear product, areas of focus include the US Sporting Goods channel and the US eCommerce channel. Participate in global product meetings in locations from Kobe, Japan to Boston, Massachusetts ranging from seasonal kickoff conceptualization to final line reviews. Responsible for creating a US product assortment from the global offering, identifying missed opportunity in product/color/material and creating through the SMU process. Create & present a seasonal go-to-market strategy in order to hand off the seasonal line to the US sales team, and lead assortment planning for respective channels of the business. Showed bookings growth of 70% at the world’s largest sporting goods account year over year, resulting in tens of millions of dollars of new business due to new assortment strategies and planning methodology. Support sales during pre-line planning and sell-in by presenting the line to key accounts both on-site with accounts & at the ASICS Product Creation Studio.Took on a 4 month stretch assignment covering inline wholesale responsibilities of a vacant Director level merchant role. This covered two seasons of footwear, as well as a global presentation regarding marketplace realities and a spring 2020 line architecture pitch back.Supported the Global CEO & North American CEO on a Market Tour; scripting the day’s run of show and acting as a guide to both through various channels of retail.

The voice of the US marketplace to both our global product creation team, and our US sales force. Focus on performance footwear product in the US Run Specialty channel and the US Regional channel. Participate in global product meetings in locations from Kobe, Japan to Boston, Massachusetts ranging from seasonal kickoff conceptualization to final line reviews. Create & present a seasonal go-to-market strategy in order to hand off the seasonal line to the US sales team, and lead assortment planning for respective channels of the business. Support sales during pre-line planning and sell-in by presenting the line to key accounts both on-site with accounts & at the ASICS Product Creation Studio. Supported sales through major trade shows such as The Running Event & Fleet Feet Conference.

Oversee the sales operations of a 9 store chain of running specialty stores through Ohio and Pennsylvania.Collaborate with the head footwear buyer to ensure advantageous purchasing, execute all apparel purchasing, coordinate offsite sales and special events. Work closely with supplier sales teams to maximize business relationships and build programs to cultivate long term growth.

Retail business consultation, with a hyper focus on the run specialty channel.

Account manager for running specialty accounts in Indiana, Ohio, Western Pennsylvania, and Northern West Virginia.Responsible for a quarterly sales cadence, ensuring newness through product offering, marketing support and account relationship building. Supported sell-thru via trade shoes, expos, races, in-store events, and strategic seeding

Executed footwear & apparel planning and purchasing, utilizing previous sales history balanced with the tracking of forthcoming market trends. Directed Columbus Marathon merchandising agreement and expo programing.