Paul J. Morrell Email & Phone Number

Webster, Ny, Us

Geneseo, New York

As Assistant Vice President for Finance and Business Development responsible for revenue generation initiatives, cost efficiencies for campus operations, and business development in support of facilities and major projects in alignment with Campus and SUNY strategic goals. In addition, responsible for Business and Economic Development initiatives across campus representing the college as the Government Relations officer and continue as the Director of the Small Business Development Center. Previously acted as Executive Director Finance and Business Development since September 2019 and was a key player in securing multi-million dollar funding for Milne Library and the Campus Auxiliary Service operations, in addition to developing several other pending funding initiatives. The Small Business Development Center (SBDC) provides counseling, advisory, technical assistance, and training to entrepreneurs, start-ups, small business owners, veterans, and MWBEs across the state of New York at no cost. Focusing on manufacturers, exporters, technology transfer, and agriculture the SBDC applies the resources of the university, the private sector, and government to solve and advise business solutions to foster entrepreneurship and small business development. Director of the Small Business Development Center (SBDC) at SUNY Geneseo Paul is a Certified Business Advisor and administer a staff of three. I also serve on Governor Cuomo’s Finger Lakes Regional Economic Development Council (FLREDC) as part of the Innovation and Entrepreneurship work group.

Owner/CEO of on-line book publishing company of classical opera books.Since 1977, in collaboration with NYC Metropolitan Opera Director Nico Castel, Leyerle created the International Phonetic Alphabet (IPA) utilized in classical opera literature. Leyerle Publications provides classical musical textbooks to Bookstores, College Libraries, Orchestras, and Opera Centers to a global audience shipping its books around the world. Over 120 publications offered include Opera Libretti, Song Anthologies, Song Texts, and Song Groups.

SkyWolf designs and manufacturers a patented Solar Hybrid Wind Turbine that combines and captures Wind and Solar energy for the global energy sector marketplace. Conducting company financial performance and projections, writing business plan, and establishing SEC filings to take the company through IPO. Responsible to create and implement global market commercialization strategies and market launch in parallel to development of corporate structure. Initiate and manage global business development activities and government applications.

Honeoye Falls, Ny

-Stopped 7 yr downward sales trend (since 2006) as sales approached record low.-Increased overall sales 42% in three years.-Increased sales every year with 46% (2013), 18% (2014) and 5.86% (2015) respectively. -Increased Quota submissions by over 300% from $300k (2011) to $2.5M (2012), $4.0M (2013), and $4.1M (2014) respectively.-Personally quoted $4.5M new business opportunities. -Responsable for P/L through quotes and sourcing major procurement items to secure new business.-Created sales quote tracking process and follow up that captured approx 24% quoted parts.-Contacted and maintained 28 SLI customers and contacted/cold called over 120 new customers. -Created tactical sales plan and analyzed data and held annual sales mtg. -Established Independent Rep Base.-Priced, and negotiated multi year contracts-Created marketing campaign that included an enhanced website, and additional marketing collateral.-Supported, secured, and maintained ISO registration -Established new customer and CAR procedures

Providing global business development strategies, government relations and lobbying, economic development opportunities, grant writing, and quality consulting services to the private and public sector. Emphasis on tactical relationships, business and government acumen, revenues, cost reductions, and customer satisfaction through my global network, strategic business development, lean six sigma metholodgies, and continuous process improvement procedures per ISO, QS, and Military regulatory requirements.

City Of Rochester

MANAGER FACILITY DEVELOPMENT July 2006 - July 2009Responsible for development, marketability, and deficit reductions of City owned facilities such as Convention Center, Blue Cross Arena, High Falls, Public Market, and Port Terminal building. Established and negotiated policies and procedures for facility management, revenue, leasing, and promotion to obtain optimum financial value and reduction in operating costs. Rochester RhinosACTING COMMISSIONER ECONOMIC DEVELOPMENT Jan. 2006 – June 2006Responsible for the leadership of the Economic Development function for the City of Rochester and its 250,000 citizens. This included managing a $2.2M Operating Budget, $1.6M Consolidated Plan (Community Development Block Grant - CDBG) and Capital Improvement Projects (CIP). Supervise 28 employees. Leadership, support and development of financial and operational staff.SR. ECNOMIC DEVELOPMENT SPECIALIST 2003 – 2005Commercial Real Estate and Industrial Development responsible for pro-forma analysis, site development, zoning, SEQR, grant applications, and funding.

One of five executive management team members of this $10.0M privately held aircraft instrumentation OEM for the business, commercial and military aviation• Prepared sales forecasts, development and implementation of market specific strategiesDeveloped and managed sales staff including 2 Sales Mgrs, 2 Inside Sales, Application Engineer, Independent reps, 10 Distributors and Repair administrator. Account management of major customers.

Reporting to Sr. VP Strategy, Planning and Business Development, directly responsible for pricing, market research, creation, and implementation of new pricing structure for all corporate products and services of this $150M,CLEC telecommunications provider of broadband highspeed DSL data, telephony, internet access and web hosting services for medium size business customers. • Implemented national pricing structure of all VOICE and DATA products and services in line with our strategic markets and competition.

Member of the executive management team of this $50M, privately held specialty cutting tool (SCT), precision machining (PM), and heat treatment services (HTS) firm serving the automotive and industrial markets worldwide. Reporting to the COO, have full P&L responsibility for corporate sales & marketing, managed several direct reports including 4 regional sales managers, 1 independent rep, and 40 distributors for 255 customers.

WW MARKETING MANAGER / SALES ENGINEER – Motion Systems Division [1995-1999] Responsible for worldwide corporate sales, marketing and product management of a product line within a matrix organization of a $2.0B global corporation for precision motion control actuators and EHSV. • Increased sales by 40% and recognized a profit for the first time since product introduction • Established a high impact media campaign for worldwide execution, Brand recognition & loyalty• Created marketing collateral, developed website, wrote press releases, developed brand marketing• Established worldwide marketing campaigns, establishment of strategic pricing structure and sales forecasts• Developed global business strategy and strategic plan for product line • Performed and presented MA and merger analysis for product positioning• Coordinated trade shows in the U.S., Europe, and Southeast AsiaPROGRAM QUALITY ENGINEER – Los Angeles, California [1993-1995]. Transitioned $40M Boeing 757, 747, and Airbus A330/A340 Primary Flight Control productsQUALITY ENGINEER / STATISTICAL ANALYST – Buffalo, New York [1992]• Coordinated military contractual requirements for customer compliance• Integrated all contractual requirements for RAH-66, Indian LCA, Boeing, and Lockheed Martin• Performed and designed statistical data analysis of key engineering issues

MANUFACTURING ENGINEER [1989-1991] • Implemented process and quality specifications, labor standards, MRP, and facilities • Managed projects vis a vis Value Engineering, Bar Code methods, and Quality Management principles • Participated in Concurrent Engineering for new product design and releaseINDUSTRIAL ENGINEER [1987-1989]• Purchased tools, layouts, and created manufacturing assembly instructions• Evaluated and implemented capital purchases

Ms, Applied Statistics

Bs, Industrial Engineering

As, Mechanical Technology