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As a creative, jack-of-all-trades focused on improving lives through design, education and technology, I am passionate about building products that solve real-world problems. I joined Lyft when it was just a great idea and helped turn it into a generational one by building its driver training, communications, and improving customer and employee experience and retention strategies. With a strong background in analyzing and improving company culture and customer behavior, I value collaboration and continual improvement in designing inspiring, innovative, and easy-to-use products. I use data and content to inform, engage and inspire. I bring significant experience designing, developing, and testing user experience for commercial products. With versatile experience leading diverse, cross-functional teams and the ability to build trust with a wide range of partners, I have executed within every aspect of the product life cycle, including conceptual design, development, and problem-solving to improve human-centered products while maintaining strong design quality.When I'm not focused on improving customer experiences, you can find me singing karaoke, playing board games, or rooting on my Oregon Ducks.
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Head Of ProductCodi Feb 2020 - PresentSan Francisco, California, Us -
ConsultantJoyrun, Inc May 2018 - Aug 2019Redwood City, California, UsJoyRun is a peer-to-peer platform connecting deliverers with local businesses and consumers, rewarding deliverers and building brand preference and growing top line revenue. Led user retention strategy for two-sided food delivery marketplace including user research, product development, experiment design, and UX improvements. Key Accomplishments:• Manage customer data platform implementation project.• Spearheaded design, development, and launch of new product aimed at growing user engagement in new and underperforming markets.• Optimize messaging, functionality, and help prioritize future roadmap items by proactively evaluating customer behavior and feedback.• Assisted in re-conceptualizing, developing, and relaunching loyalty program. -
Head Of CultureLyft May 2016 - May 2017San Francisco, Ca, UsCreated thought leadership around approaching employees like a company would its customers and building culture like a company would its products. Developed and drove strategy for building, enhancing, and spreading Lyft’s culture for ~2,500 employees nationwide. Key Accomplishments:• Facilitated regular meetings with cross-functional teams to define KPIs, provide updates on feedback, and strategize on iterations.• Performed competitive research and analysis to guide and iterate program features.• Conceptualized, designed, and managed program development, budget, and launch of employee recognition strategy.• Designed, produced, and hosted Lyft’s company-wide bi-weekly all-hands meeting. -
Senior Manager, Driver Experience & RetentionLyft Jan 2015 - May 2017San Francisco, Ca, UsLed strategy and roadmap development, and launch of various products and feature optimization. Drove marketing strategy while acting as program manager for key driver initiatives with a focus on driver retention, customer acquisition, and building customer and driver loyalty. Used customer research and analytics to develop optimal product strategies and procedural improvements. Key Accomplishments:• Managed team of analysts and user experience specialists to improve driver communications and driver UX.• Designed, implemented, and trained team on program for underperforming drivers.• Optimized driver UX by developing, implementing, and managing new product features, improving education and training, and delivering promotions and helpful communications.• Improved product iterations by tracking and analyzing customer data and feedback.• Managed driver loyalty program and Lyft Plus program.
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Manager, Driver Training & CommunicationsLyft Nov 2013 - Jan 2015San Francisco, Ca, UsDeveloped and managed driver marketing and communications strategy, and led the launch of The Hub (http://thehub.lyft.com), an online magazine aimed at Lyft drivers. Managed all content released to new Lyft drivers, including comprehensive driver manual and quick-start guides which significantly reduced new driver support tickets, and designed and launched first scalable, low-touch digital training for new drivers.
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General Manager, SeattleLyft May 2013 - Nov 2013San Francisco, Ca, Us
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National Corporate Account Manager (Zimride)Lyft Feb 2011 - May 2013San Francisco, Ca, UsManaged relationships with 40 major corporate and university clients, and collaborated with customer support, operations, and integration teams to provide post-sales technical support, product knowledge, and launch support. Provided detailed and robust product solutions and software knowledge, and developed customized marketing, communications, and internal workflow strategies for each client upon product launch.
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Social Media Communications SpecialistEsurance Apr 2010 - Jan 2011San Francisco, Ca, UsSupervised all social media marketing initiatives, and led relaunch of Esurance's fledging blog by transforming it into a digital magazine covering all things insurance, which quickly became the company’s largest non-paid marketing channel. Established and governed Esurance’s 60-member Social Media Committee. Managed negotiations, strategy and activation of Esurance’s highest profile sponsorships, and contributed to evolving brand strategy. -
Brand & Public Relations AssociateEsurance Jan 2007 - Apr 2010San Francisco, Ca, Us
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Associate ProducerEsurance Aug 2005 - Jan 2007San Francisco, Ca, Us
Paul Thompson Skills
Paul Thompson Education Details
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University Of OregonJournalism & Communications
Frequently Asked Questions about Paul Thompson
What company does Paul Thompson work for?
Paul Thompson works for Codi
What is Paul Thompson's role at the current company?
Paul Thompson's current role is Changing the Way Companies Work.
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What schools did Paul Thompson attend?
Paul Thompson attended University Of Oregon.
What skills is Paul Thompson known for?
Paul Thompson has skills like Social Media Marketing, Marketing, Public Relations, Social Media, Management, Account Management, Event Planning, Email Marketing, Corporate Communications, Event Management, Strategy, Powerpoint.
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