Paul Jones Email & Phone Number

Muncy, Pennsylvania, Us

Senior executive leading digital transformation, marketing & technology. Partnered with industry leading vendors to automate product data for more than 250 manufacturers.Established data driven marketing automation, generating a 300% increase in channel revenue.

Quebec, Quebec, Ca

Consultant for digital capabilities, e-commerce, and paid & organic media strategies.

E-Commerce Executive, assisting direct-to-consumer brands to optimize their digital strategy and supporting technology to maximize ROI. Conducted comprehensive audits, facilitated workshops, and presented strategies to senior management to drive business process improvement and enhance profitability. Demonstrated expertise in Customer Journey Mapping, uncovering opportunities in UX, CRM, loyalty, SEO, SEM, and paid media efficiencies.Key Achievements:- Led strategic engagements, planning, selecting, and delivering client solutions.- Conducted comprehensive audits for customers, resulting in an +26% improvement in business results.- Managed business relationships with high-profile clients in the Luxury Clothing and Jewelry Industry.- Presented strategies to senior management, driving business process improvement and accelerating profitability.- Conducted Customer Journey Mapping workshops, uncovering opportunities in UX, CRM, loyalty, SEO, SEM, and paid media efficiencies.- Contributed to research, innovation, and learning through monthly town hall meetings, showcasing industry expertise and marketing efforts for active customer engagements.

Mountain View, Ca, Us

Hired to urgently stabilize SaaS product offering, application performance, and customer experience, delivering through a new API architecture highly scalable services supporting explosive sales growthand development capabilities.• Communicated monthly with executive leadership and investors, reporting progress and product roadmap.• Ensured full compliance with rapidly evolving federal regulations as the organization grew into new industry verticals.• Educated and trained key leaders around technical product management best practices, increasing efficiency.• Delivered a customer-focused product roadmap.

San Francisco, Ca, Us

Senior leader delivering enterprise digital enablement for DTC e-commerce and B2B.Led the company’s strategic vision across the digital ecosystem, spanning Digital Technology Strategy, Product Management, eCommerce, UX Design, CRM, Social Media, SEO, SEM, Digital Advertising, Insights, and data.- Focused on digital innovation, cross-functional collaboration, and agile-based test-and-learn activities. - Built and led a global team, driving digital employee skill development and productivity through a comprehensive professional development program. - Led the Direct-to-Consumer E-Commerce business channel, achieving remarkable revenue growth through strategic implementation of SEM, Paid Social, SEO, and experimental digital pilots. Excelled in championing ad effectiveness measurement and adapting to changes caused by iOS14 and Facebook, optimizing marketing spend across digital channels, including Data & Insights for e-commerce, delivering key metrics and KPIs daily. Renovated e-commerce pages, resulting in significant performance improvement, search engine recognition, and traffic growth. - Proactively collaborated with cross-functional teams to align work, and budgets, achieving digital business objectives.

Addison, Tx, Us

Established an enterprise-wide reputation for strategy, leadership, and delivery, leading multiple global teams in the architecture, integration, and delivery of 15-20 simultaneous, high-risk, high-visibility, mission-critical business-critical initiatives.Led a team of global digital professionals, setting the corporate strategic direction and global focus across campaign planning, content creation, brand strategy, digital marketing, marketing automation/CRM, social media strategy, and eLearning.Delivered results within Global Organization, establishing a digitally native center of excellence, providing digital strategy, change management, education, innovation, CRM, social, and paid media best practices to 4 Global Regions and 37 Countries.- Provided guidance, mentorship, and professional development opportunities to team members.- Executed the largest global Salesforce partnership in Direct Selling, leading to a complete business transformation and leveraging cloud technology to support sales, marketing, customer service, and corporate teams.

Paris, Fr

Led a team of 50 Product Managers, Solution Architects, and Project Managers, establishing the L’Oréal Digital Center of Excellence. I set the digital product strategy across 25 brands in the company’s US portfolio leveraging Salesforce Commerce, Marketing, and Service Clouds.- Enlisted an external agency to create the first Airport Product Kiosks for Makeup and Nails, now seen in more than 400 locations worldwide.- Awarded "Genius" status for the website in L2 Gartner's digital IQ Index for eight global beauty brands placing in the Top 2 for all brands.- Enabled real-time chat agents for all brands via Salesforce Service Cloud.

Chicago, Il, Us

- Managed a team delivering digital retail marketing, innovation, distributor enablement, and CRM.- Selected to represent Marketing Function during the Joint Venture between SAB Miller & Molson Coors businesses.- Guided all customer acquisition for 30+ brands, including CRM, email, SMS, and Consumer Loyalty.

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