Marketing & Sales Manager
Sydney, Australia
• Working directly with the CEO (20 years of experience as an industry leader), heading the marketing and advertising portfolio for the company in a senior leadership role – working across the full marketing mix from online, social, digital, B2B (wholesale to retail), B2B2C (wholesale to end consumer), developing and supporting global brand development for up to 20 brands including established brands, new brands, and successfully re-launching brands that had previously failed in the Australian market place.• New Product Development from conception, to market launch, positioning, promotion, retail strategies, advertising and media plan, training materials.• Co-ordinated and participated in promotional activities including 2 yearly national industry trade shows, working with developers, advertisers, and production teams, to market up to 10 brands at each show.• Developed from conception and maintained Social Marketing & Online Media opportunities including Website, Facebook, Twitter, and You Tube integrating and developing our branding, data collection, customer retention, PR and customer interest.• Developed and maintained good relationships with oversees brand executives and high end clientele, taking into account their already established brand guidelines while developing our own for the Australian and NZ market place.• Possessed and successfully utilized an entrepreneurial flair blending both metrics-based and intuitive decision making to be the first in the sports nutrition industry for several marketing initiatives.• Evaluated the financial aspects of product development and advertising portfolios, such as budgets, expenditures, research and development, return-on-investment and profit-loss projections.• Identified,developed, & evaluated marketing strategy based on extensive researched knowledge of the market, other products, competitors, international trends, established objectives, market characteristics, market & consumer feedback, and cost factors.