Just a wheel on the machine. Building World Leading CPG, Sports Nutrition, and Beverage brands from the US in Australia | CEO | Distribution, FMCG & Brand Specialist.PHD is the leading importer and national distributor of CPG, Sports Nutrition, and Energy Drink brands from the USA across Australia. PHD represents the world’s leading brands including PRIME, Alani Nu, Liquid Death, G FUEL, Redcon1, Core Nutritionals, 3D Energy, Merica Labz, and Arms Race Nutrition. We are committed to extensive and ongoing product research and development with our suppliers for the Australian Market.

• Working directly with the CEO (20 years of experience as an industry leader), heading the marketing and advertising portfolio for the company in a senior leadership role – working across the full marketing mix from online, social, digital, B2B (wholesale to retail), B2B2C (wholesale to end consumer), developing and supporting global brand development for up to 20 brands including established brands, new brands, and successfully re-launching brands that had previously failed in the Australian market place.• New Product Development from conception, to market launch, positioning, promotion, retail strategies, advertising and media plan, training materials.• Co-ordinated and participated in promotional activities including 2 yearly national industry trade shows, working with developers, advertisers, and production teams, to market up to 10 brands at each show.• Developed from conception and maintained Social Marketing & Online Media opportunities including Website, Facebook, Twitter, and You Tube integrating and developing our branding, data collection, customer retention, PR and customer interest.• Developed and maintained good relationships with oversees brand executives and high end clientele, taking into account their already established brand guidelines while developing our own for the Australian and NZ market place.• Possessed and successfully utilized an entrepreneurial flair blending both metrics-based and intuitive decision making to be the first in the sports nutrition industry for several marketing initiatives.• Evaluated the financial aspects of product development and advertising portfolios, such as budgets, expenditures, research and development, return-on-investment and profit-loss projections.• Identified,developed, & evaluated marketing strategy based on extensive researched knowledge of the market, other products, competitors, international trends, established objectives, market characteristics, market & consumer feedback, and cost factors.

• Leading & mentoring a team of 8 sales representatives nationally.• Directed the company's sales program.• Assigned sales territories, set goals, and established training programs for sales representatives.• Advised sales representatives on ways to improve their sales performance, achieve goals and obtain expected quotas. Essentially mentoring them for success that I already achieved as a sales manager.• Developed and maintained good relations with all levels of stakeholders, from retail to corporate level. In addition to maintaining good relationships with sales staff keeping their morale high, and mentoring them to achieve goals and objectives given to them to achieve.• Driving sales, primarily focused on maximising sell-out opportunities supported by my strong cross functional stakeholder influencing and negotiation skills.• Possessing and utilizing sound financial and analytical skills and forecasting, with exceptional attention to detail.• Developing retail strategies for retailers buying our products.• Results driven.• Developed the business from with new initiatives, cold calling, drive, hunting every sale, using advanced negotiation, and influential skills that only certain people successfully achieve.• Thrived on getting results, and worked harder as each sale was clocked up in the system.• Mentoring retail customers and educating them on promoting the products I sold to them.