Recognised in 2020 by DataIQ as one of the Top 100 most influential people in data and by HotTopics.ht and Truata as one of the Global Top 100 Data Visionaries, A commercially focused senior leader with data, direct marketing and channel marketing expertise who strives on challenges, problem solving and responsibility. Experience in strategy development and deployment and passionate about helping businesses use data to achieve their business goals. A highly motivated, results driven professional with exceptional attention to detail and a track record of regularly exceeding financial and project targets working both individually and whilst leading a team. Specialities: Team Leadership, Product Development, Partnership Management, Channel Marketing, Project Management, Communication Strategy, Data Sourcing, Data Strategy, Database Management, Data Quality, Permissions, Maximising Marketing ROI, Data Consultancy, Data Governance, Multi Channel Marketing, Contact Strategy, Customer Journey Analysis & Mail in the Media Mix.