o Define, build, and test new email and push notification cases to drive MAUo Work with engineers to automate top-performing email and push use caseso Increase subscriptions and renewals via WhatsApp notifications in select marketso Track and report on campaign resultso Create and document processes for internal marketing toolso Train marketers on new internal marketing toolsNote: This position is a full time contract role

o Write and create content to drive product sales and usage (blog posts, web pages, support articles, analyst briefings, FAQs, demos, sizzle videos, social posts, and scripts for presentations)o Define positioning, packaging, pricing, tiering, and naming for products/featureso Craft and maintain messaging frameworks, user roles, narratives, and marketing copyo Build assets for sales teams including battle cards, demo environments, and pitch deckso Conduct quantitative and qualitative research on messaging, positioning, and new featureso Influence product strategy with customer insights and market researcho Track, aggregate, and report user insights, customer feedback, and market dynamicso Manage vendors and production work with creative agencieso Assist monetization team on funnel optimization effortso Manage app store optimization, SEO, and content marketing effortso Increase product MAU via “attachment” to core productso Define success metrics for product adoption and marketing outcomesKey Accomplishments* Created annual OneDrive event garnering 600,000 views in 3 months https://www.youtube.com/watch?v=VqnF1TTkKV0* Launched OneDrive Personal Vault, 100 GB standalone plan, Additional storage, PC Folder Backup, Copilot for OneDrive and many other features

o Wrote compelling campaign copyo Defined strategy and roadmap to drive demand and adoption of Your Phone App o Partnered cross-functionally with legal, product, analysts, engineering, and Windows marketing teams o Drove app installs via cross-product messagingo Launched triggered email and targeted in-product campaigns worldwideo Developed testing plans to optimize copy and campaign performance* This position was as a vendor via Bluehawk Consulting

o Wrote compelling, revenue-generating copyo Program management o Managed strategy, revenue, and execution of manual, proximity & triggered push notificationso Defined requirements for new features & partnered with product/engineering teamso Defined and prioritized the growth plan for Groupon’s app install base and it’s notifications programo Drove app downloads via paid search, facebook ads, contests, partnerships, and app store optimizationo Partnered with email, brand, SEM, SEO and other teams to drive traffic to the Groupon appo A/B tested relentlessly to optimize for conversiono Partnered with analysts to create robust dashboards and reporting frameworkso Developed go-to-market plans for new initiativesKey Accomplishments* Grew Groupon's North America push notifications revenue by 4X from 2015 to 2018 and replicated the program’s success in the EMEA and ROW regions* Awarded Groupon's highest award in 2016

o Drove demand generation for bring-your-own-device and prepaid categories onlineo Conducted onsite behavior analysis and A/B testing to drive higher conversion rateso Negotiated vendor contracts, statements of work and manage vendor projectso Managed site improvements by partnering with developers, marketing, customer care, and legalKey Accomplishments* Launched dynamic, automated trigger email program that drives 1% incremental daily orders* Optimized a segment of product detail pages to covert 9% above historical average* Created automated reporting to track KPIs and performance of bring-your-own-device category* Led strategy, drafted business requirements, defined logic, and selected vendors for rebuild of the customer facing bring-your-own-device Web functionality

o Drove overall sales of Kindle book sales through merchandising on Amazon’s web, mobile,Kindle device, social and email channelso Managed strategy, store maps, content, and merchandising placements for ebook storefront on all Kindle surfaces (Kindle e-ink readers, Kindle Fire tablets, iOS mobile site, and Windows and Android Kindle apps) with goal of optimizing revenueo Conducted multi-variant testing in email and onsite placements to analyze performance, drive continuous improvement, and create best practiceso Wrote, targeted, measured and reported on customer-facing emails for Kindle bookso Wrote strong, clickable, on-brand copyo Reported on storefront and campaign metrics weeklyo Served as "email bar raiser," the final reviewer of Kindle email before it was sent to customerso Drove UX and functionality improvements to completion by working with technical project managers, software engineers, senior leadership, and other stakeholderso Launched new programs including, Kindle Unlimited, Kindle Owner’s Lending Library, Kindle Worlds, Kindle Singles, Kindle Serials, Kindle First, Kindle Compass, and AmazonCrossingKey Accomplishments* Key stakeholder in driving Amazon Publishing from a business concept to the largest US publisher in terms of units sold. * Built a business case for automated personalization widgets that recommends books by genre, and increased Kindle device merchandising slot performance by 300%.* Created a whitelisting process that resulted in net $350,000 yearly revenue increase by discovering an automated blacklisting flaw that was causing significant sales losses for Amazon Publishing* Lowered Kindle platform 3G expenses by $2 million monthly by incentivizing customers to activate Wi-Fi* Built robust merchandising program capability of driving selected titles into the top-10 ranking

o Edited, produced, and published fiction and non-fiction bookso Contracted and managed team of freelancerso Built and maintained a suite of websiteso Managed copyrights, contracts, publicity, and marketing campaignsKey Accomplishments* Edited, published and marketed the LA-Times-bestseller, Surfing’s Greatest Misadventures

o Created a unified email and web content marketing strategy to increase engagement and drive leads into CRM and through each stage of the sales funnelo Wrote and produced nine monthly email newsletters for diverse audiences of national and international business owners and executiveso Wrote and produced compelling white papers, how-to articles, podcasts, and videoso Led and coached team of editors and freelance writerso Created messaging frameworks and style guidelines to ensure consistency of tone, voice, calls to action, and messagingo Analyzed and reported on content traffic to inform decision making and drive improvementso Hosted and produced popular podcast serieso Started and wrote blog for CEOs; in five months went from zero to 50,000 page views/monthKey Accomplishments* Developed a content marketing strategy that delivered leads for 65% less than web marketing efforts.* Created messaging frameworks, style guidelines and best practices to ensure consistency brand* Migrated 8,000 articles, video and audio assets to new content management system, under budget* Produced a series of white papers that Vistage used to generate thousands of new leads

o Program manager--hired, managed, and trained team of 30 researcherso Managed software product developmento Edited and produced database & directory publicationso Drove email marketing and website content strategyKey Accomplishments* Developed new database product that drove $400,000 in high-margin yearly revenue* Co-produced FreeERISA.com, driving leads to paid products from a freemium service* Produced "The Standard Directory of Third Party Administrators", "American Directory of Group Insurance," and "Directory of Self-Funded Group Plans"

Writing instructor at A.B Freeman School of business. Taught Management Communications.