Paul Kidd Email & Phone Number

Charlottesville, Virginia, Us

As WorldStrides Executive Creative Director (ECD), I lead our in-house creative studio, driving creative innovation and delivery across our multiple lines of business and campaign initiatives to grow revenue and expand brand awareness. I am responsible for directing the strategy, development, and production of creative deliverables across the consumer journey. My role partners closely with product marketing, sales, and channel leads to understand business goals and consumer needs. My role is accountable for the enterprise's creative strategy to deliver results for the WorldStrides portfolio of brands.• Set the vision and standards for what on-brand, effective creative means and looks like at WorldStrides. Establishes and owns the execution of brand standards across all assets.• Evaluate marketing needs and advise on strategic, effective creative solutions to achieve business outcomes.• Drive global "One WorldStrides" brand positioning, partnering with external agencies, independent contractors, and internal partners.• Elevate and reshape the growing creative studio, building the best possible creative environment to encourage creative innovation.• Directs activities for the professional development of team members.• Manages external resources, such as photographers, printers, freelancers, web developers, etc., and coordinates them with the work of in-house designers, copywriters, and other post-production workers.• Annual budget planning and oversight.

Pittsburgh, Pa, Us

Net Health is a SaaS technology leader that reunites caregivers with their calling via a suite of specialized EHR software solutions that improve efficiency, drive value, reduce risk, and increase revenue for continuum of care facilities.• Oversee creative impact of full-funnel marketing and sales engagements across every touch point online and offline• Lead a team of dynamic creative professionals, meeting with company executives to determine visual needs and coordinating with freelance professionals, 3rd party agencies, and manufacturers to complete projects• Be a compelling and inspiring presenter; a senior-level internal client contact delivering strong, creative, and award-winning ideas; and use relationships with the marketing partners to collaborate and develop strong outcomes that will grow the business, brand awareness and revenue

London , Gb

The Marketing Practice is a top ten global B2B agency, providing creative advisory services across the entire funnel and customer journey.Clients: Amazon Web Services (AWS), Microsoft, Xerox, ServiceNow, Verizon, Adobe, Persado, Rubrik, Collibra• Recruited with mandate of building an all-new creative organization and growth vision for two regions (U.S. and APAC)• Served on the agency leadership team, which planned short- and long-term strategies for client services and growth• Achieved rapid growth: 200% YoY in APAC region, 40% YoY in U.S. region in 24 months ($21M total annual revenue in FY22)• Took ownership of the agency’s highest-value accounts (such as ServiceNow, Xerox, and Microsoft) and increased CSAT by 30%• Grew the creative department from 4 to 14 staff (350% growth) in 12 months• Led pitches to global tech clients resulting in signed contracts (Adobe, Alteryx, Collibra, Nutanix, Persado, Upsolver, and Xerox)• Partnered with the executive team to acquire and integrate five smaller marketing agencies into TMP’s culture• Guided teams to develop and deliver multi-channel creative collateral for brand awareness, account-based marketing (ABM) nurture, and demand gen campaigns for clients; campaign highlights included Collibra’s “United by Data” and Persado’s “What are Your Words Worth”

Preston, Washington, Us

Talking Rain is a privately held company that manufactures and distributes non-alcoholic beverages across multiple brands.• Hand-selected by the CMO to envision and establish a full-service internal creative department; recruited, trained, and led 18 multidisciplinary creative professionals across three teams for point-of-sale (POS), packaging, and digital/video solutions• Saved $750K+ in annual spending by insourcing 80% of agency work to the newly formed creative department; at the same time, captured $1M in savings over three years by building an internal image studio to capture original video and photo content• Represented the entire creative organization in meetings with C-suite leaders regarding marketing and sales initiatives• Evolved corporate, campaign, and product brand guidelines, which were untouched since 1995: defined new corporate motto (“Rain is good for Growth”), mission statement, brand identity, and various campaigns and corporate messaging• Oversaw all creative outputs (both internally and agency-produced): loyalty program, seasonal campaigns, social and influencer engagement, brand communications, experiential, POS, sponsorships, philanthropy, and product packaging• Led the highly visible inaugural Cheers to Heroes summer promotion, which was so successful it became an annual 12-week event that drove 30% of total product sales with 250K+ landing page visits and 100K+ hero nomination entries (470% over goal)

Seattle, Washington, Us

Owned by Microsoft and Accenture, Avanade is a global professional services company providing IT consulting services.• Led development and launch of new Avanade holistic corporate brand identity• Championed consistent best brand practices and stewardship across the entire global marketing landscape, including standards for creative quality, consistency, voice, and cohesiveness across all design executions (both internal and agency-delivered)• Oversaw approval of all branded materials for brand alignment before production and market launch• Promoted wider understanding, buy-in, and usage of the new brand visual identity in all programs and departments through internal marketing and training, which was localized to four languages and distributed in all global regions• Rebuilt the digital asset management (DAM) system with all-new assets, including signage, event and trade show materials, and hundreds of templates for use in emails, social campaigns, website pages, presentation decks, and merchandising

Us

Outerwall (now part of Apollo Global Management) was the operator of multiple retail kiosk brands, including Redbox, Coinstar, ecoATM, and Gazelle.• With this promotion, joined the parent company (Outerwall) to deliver aligned creative excellence, product portfolio awareness, and holistic, revenue-generating cross-sell campaigns• Created and launched the Outerwall brand in a collaborative initiative with 12 work streams (90+ team members)• Managed national sports sponsorships with NFL, MLB, MLS, and NASCAR; in one case, delivered greater than 1,000% ROI from the NFL partnership compared to the year-one investment• Oversaw evolution, implementation, and adherence of corporate, campaign, and product guidelines, as well as a book of third-party creative agencies and production vendors• With software engineering and product management teams, designed and implemented kiosk UI/UX modernization updates every six months: led agile prototyping, user research, beta testing, and quality assurance for each refresh/update

Seattle, Wa, Us

Attachmate (now part of Micro Focus) was a global host connectivity SaaS and software B2B technology leader.• Oversaw a multidisciplinary creative department that maintained corporate websites, multichannel ABM nurture campaigns, product UI/UX, and localization and quality control for global marketing, event marketing, and sales programs• Managed web design, content and copywriting, beta testing, localization, data capture, and analytics• Guided all creative outputs: promo landing pages, product packaging, literature, OOH, customer story and demo videos, direct and digital marketing, experiential, and related sales activities• Promoted from senior graphic designer, 1997 to 1999