Paul Kidd Email & Phone Number

Charlottesville, Virginia, US

• As WorldStrides Executive Creative Director (ECD), I lead our in-house creative studio, driving creative innovation and delivery across our multiple lines of business and campaign initiatives to grow revenue and expand.
• Set the vision and standards for what on-brand, effective creative means and looks like at WorldStrides. Establishes and owns the execution of brand standards across all assets.
• Evaluate marketing needs and advise on strategic, effective creative solutions to achieve business outcomes.
• Drive global "One WorldStrides" brand positioning, partnering with external agencies, independent contractors, and internal partners.
• Elevate and reshape the growing creative studio, building the best possible creative environment to encourage creative innovation.
• Directs activities for the professional development of team members.

Pittsburgh, PA, US

• Net Health is a SaaS technology leader that reunites caregivers with their calling via a suite of specialized EHR software solutions that improve efficiency, drive value, reduce risk, and increase revenue for continuum.
• Oversee creative impact of full-funnel marketing and sales engagements across every touch point online and offline
• Lead a team of dynamic creative professionals, meeting with company executives to determine visual needs and coordinating with freelance professionals, 3rd party agencies, and manufacturers to complete projects
• Be a compelling and inspiring presenter; a senior-level internal client contact delivering strong, creative, and award-winning ideas; and use relationships with the marketing partners to collaborate and develop strong.

London, GB

• The Marketing Practice is a top ten global B2B agency, providing creative advisory services across the entire funnel and customer journey.Clients: Amazon Web Services (AWS), Microsoft, Xerox, ServiceNow, Verizon.
• Recruited with mandate of building an all-new creative organization and growth vision for two regions (U.S. and APAC)
• Served on the agency leadership team, which planned short- and long-term strategies for client services and growth
• Achieved rapid growth: 200% YoY in APAC region, 40% YoY in U.S. region in 24 months ($21M total annual revenue in FY22)
• Took ownership of the agency’s highest-value accounts (such as ServiceNow, Xerox, and Microsoft) and increased CSAT by 30%
• Grew the creative department from 4 to 14 staff (350% growth) in 12 months

Preston, Washington, US

• Talking Rain is a privately held company that manufactures and distributes non-alcoholic beverages across multiple brands.
• Hand-selected by the CMO to envision and establish a full-service internal creative department; recruited, trained, and led 18 multidisciplinary creative professionals across three teams for point-of-sale (POS).
• Saved $750K+ in annual spending by insourcing 80% of agency work to the newly formed creative department; at the same time, captured $1M in savings over three years by building an internal image studio to capture.
• Represented the entire creative organization in meetings with C-suite leaders regarding marketing and sales initiatives
• Evolved corporate, campaign, and product brand guidelines, which were untouched since 1995: defined new corporate motto (“Rain is good for Growth”), mission statement, brand identity, and various campaigns and.
• Oversaw all creative outputs (both internally and agency-produced): loyalty program, seasonal campaigns, social and influencer engagement, brand communications, experiential, POS, sponsorships, philanthropy, and.

Seattle, Washington, US

• Owned by Microsoft and Accenture, Avanade is a global professional services company providing IT consulting services.
• Led development and launch of new Avanade holistic corporate brand identity
• Championed consistent best brand practices and stewardship across the entire global marketing landscape, including standards for creative quality, consistency, voice, and cohesiveness across all design executions (both.
• Oversaw approval of all branded materials for brand alignment before production and market launch
• Promoted wider understanding, buy-in, and usage of the new brand visual identity in all programs and departments through internal marketing and training, which was localized to four languages and distributed in all.
• Rebuilt the digital asset management (DAM) system with all-new assets, including signage, event and trade show materials, and hundreds of templates for use in emails, social campaigns, website pages, presentation.

US

• Outerwall (now part of Apollo Global Management) was the operator of multiple retail kiosk brands, including Redbox, Coinstar, ecoATM, and Gazelle.
• With this promotion, joined the parent company (Outerwall) to deliver aligned creative excellence, product portfolio awareness, and holistic, revenue-generating cross-sell campaigns
• Created and launched the Outerwall brand in a collaborative initiative with 12 work streams (90+ team members)
• Managed national sports sponsorships with NFL, MLB, MLS, and NASCAR; in one case, delivered greater than 1,000% ROI from the NFL partnership compared to the year-one investment
• Oversaw evolution, implementation, and adherence of corporate, campaign, and product guidelines, as well as a book of third-party creative agencies and production vendors
• With software engineering and product management teams, designed and implemented kiosk UI/UX modernization updates every six months: led agile prototyping, user research, beta testing, and quality assurance for each.

Seattle, WA, US

• Attachmate (now part of Micro Focus) was a global host connectivity SaaS and software B2B technology leader.
• Oversaw a multidisciplinary creative department that maintained corporate websites, multichannel ABM nurture campaigns, product UI/UX, and localization and quality control for global marketing, event marketing, and.
• Managed web design, content and copywriting, beta testing, localization, data capture, and analytics
• Guided all creative outputs: promo landing pages, product packaging, literature, OOH, customer story and demo videos, direct and digital marketing, experiential, and related sales activities
• Promoted from senior graphic designer, 1997 to 1999