Founded by Peter and Kathryn Fuller in 1993 in Peramangk Land, the Barossa Valley, and now led by Will, Olivia and Kate Fuller, Fuller Brand Communication has strategically evolved our integrated offering into the agency we are today with offices on both Kaurna Land in Adelaide and Gadigal Land in Sydney. Our leadership team of five Fuller family members each bring unique brand and communications expertise to the table and a passion for delivering world class creative solutions and exceptional customer service.At Fuller we're incredibly proud of the team of storytellers, brand builders, communicators, designers, project managers, film makers, web developers and digital marketers we've built. They show up every day to learn more about and communicate on behalf of people with a brand or story that deserves to be heard.Our success over three decades has been based on our ethical approach to doing business, and our strategy first process – spending time researching and understanding client stakeholders and audiences before developing marketing plans that are targeted, innovative and cost effective.I am grateful to be a long time employee with Fuller. This is how they describe me on our staff page:"PK brings a relationship-based ethos to his business development role at Fuller and a commitment to über-networking. Since coming on board in 2015 PK has introduced countless South Australian companies, government agencies, not-for-profits, household names, new brands and more to the Fuller integrated services offer."

The Adelaide Advertising & Design Club (AADC) has existed since 1975 to inspire, connect & promote Adelaide's advertising & design industry. The AADC is run by an Executive Committee of industry leaders and newcomers who volunteer their time to deliver its purpose.In my Co-President role (across 2024 & 25) I am keen to ensure the AADC celebrates the creative industry in all its many forms - not just the expected ones too. This is about community, about the next generation of creatives and how we ensure the Club remains relevant and inclusive for all. It’s about how we evolve, how we strive for excellence, and how we encourage, acknowledge and congratulate our peers across the wider creative industry.

• Sell the integrated advertising messages heard within the traffic reports and news reads on all commercial radio stations (and many TV stations) across Australia.• Perform the dual roles of both Agency and Direct sales• Nurture existing accounts as well as creating new clients through active business development.• Ensure the ATN brand is marketed effectively to increase sales & awareness.• With no Marketing Manager locally or nationally, I work extensively in marketing the ATN brand as much as possible beyond the standard networks.• Ensure my ATN profile is strong and relevant to clients and the advertising/marketing industry.• Consistently achieve budgets and sales targets

• Launched my own freelance communications business "PgK communicates" in 1999 to incorporate writing, presenting, public relations, MC work and more.• Created “PK Media Group” (PKMG) to now incorporates writing, MC/presenting, public relations, sales training, marketing, voice-over work, social media and more.• Maintain a strong presence in the local industry, keeping my personal brand relevant, well connected and well marketed.• PKMG is still in operation but not my main focus now I am fully engaged with FULLER.

• Promoted to Group Advertising Manager soon after the global publishing group Global Intertrade invested in Rip It Up Publishing.• Managed team of 6 staff across both The Adelaide Review and Rip It Up brands with 7 separate sub-brand/magazines to market and sell.• As there was no Marketing Manager I took on that role as well and worked with the General Manager across marketing all brands, managing budgets, holding regular revenue strategy meetings and detailed future planning sessions.• Conducted weekly sales training meetings & regularly motivated team.• Held high expectations of the team to make budget and build database.• Marketed the many brands strongly to all media to ensure relevance in market.• Developed online sales & marketing strategies for clients.• Performed regular cross-reference analysis on clients & business sector. • Elevated earnings to personal best and continued to investigate new revenue streams to propel that growth.• Ensured brand marketed well and products evolved with changes to industry.

• Exceeded early budget targets within a short time-frame.• Learnt media sales skills quickly and started to bring in new regular clients, building the weekly template client roster.• Constant cold-calling and client meetings to build database.• Worked on the creation of a new magazine and brand in The Adelaide Fix.• Sold advertising across Rip It Up, Onion, Attitude and The Adelaide Fix magazines. Learnt to manage and juggle various ongoing deadlines.• Developed ability to maximise clients’ advertising spend, marketing plans and continue to meet their expectations.• Consistently exceeded budget and contributed highest share of total revenue.• Negotiated a new commission structure after consistently exceeding budget with a higher threshold created to encourage further sales: constantly achieved.• Practiced effective time-management to get required results.• Developed disciplined business and networking skills.• Participated in marketing of business and brand with minimal budget.• Helped create and maintain social media platforms for all magazines.• Developed strong profile through client meetings and attending regular events, functions and launches.• Constantly active in developing relationships with new clients to the publishing group and keeping personal brand relevant.• Attended many out-of-office hours events to further market the brand....Well before being a full time employee of Rip It Up Publishing, I started as a freelance writer for Rip It Up in 1989. This came about as I was presenting a dance radio show (“Let Me Clear My Throat”) on the then MMM-FM (now 3D Radio) and was asked to transcribe radio interviews for a relatively new magazine in Adelaide called Rip It Up. I then created the weekly “All Funked Up” column which grew in stature to be sponsored by B# Records. I joined the Rip It Up Publishing team full time in 1999 as an Advertising Sales Executive and embraced the role, as above...

• Created marketing strategies for all products and brands under the Imagination umbrella and worked extensively with management on budget and planning.• Created and maintained extensive databases and on-air promotions for E! News and Battle of the Sexes brands, boardgame, TV show and web site.• Worked on the global release of the Battle of the Sexes brand & boardgame into the USA, New Zealand, UK and South African markets.• Active in launch of Imagination Interactive and Imagination Publications.

• Liaised with client database for all their broadcast media needs.• Sourced new clients via cold-calling through the use of direct sales skills.• Worked as a publicist writing monthly PR/media newsletter, hear'say.• Ensured the Warburton brand was front of mind within the industry, attending many networking events to build and maintain that strong brand presence.