Paul Koh Email & Phone Number

As Creative Director at Mandate Communications, my role is to find the right approach to creating integrated advertising that builds brands, sells products, and generates “transmedia” campaigns that are highly effective and meaningful. The sweet spot is often a combination of traditional advertising and digital engagement that’s inspired by people, enabled by technology and anchored on a simple but powerful truth. My aim has always been to energise brands by taking an interdisciplinary… Show more As Creative Director at Mandate Communications, my role is to find the right approach to creating integrated advertising that builds brands, sells products, and generates “transmedia” campaigns that are highly effective and meaningful. The sweet spot is often a combination of traditional advertising and digital engagement that’s inspired by people, enabled by technology and anchored on a simple but powerful truth. My aim has always been to energise brands by taking an interdisciplinary approach– blending design communications, technology, social and content strategy - to create modern interactive systems that will bring the brand and target audience closer. Show less

As Principal Consultant, my role is to lead and grow the interactive division of Mandate Advertising- Emagination, providing digital as well as integrated solutions to clients. Incorporate a collaborative creative culture where teams from different disciplines can strive to engineer complete solutions for clients.

As Creative Head, I led the creative team to produce world-class work for numerous clients internationally. Projects include websites for Levi’s India, Hewlett-Packard, and Etisalat (UAE-based telecommunications services provider).

As one of the pioneers at muvee, my singular goal has been to create a consistent lifestyle branding and help build up the brand value. With a team of designers, I have progressively worked with various stakeholders to develop and maintain a strong visual identity at all touch points for the company. Worked with different partners such as Nokia, HP, Corel, Medion, Warner, Nikon, Intel to co-brand integrated solutions for our customers.

Leading a team of designers, my singular task was to revamp, build and transform the brand equity as well as streamline digital products of the company regionally.