Paul Kraemer

Paul Kraemer Email and Phone Number

Freelance Digital Monkey @ GreenShorts Inc.
Paul Kraemer's Location
Greater Toronto Area, Canada, Canada
Paul Kraemer's Contact Details

Paul Kraemer work email

Paul Kraemer personal email

About Paul Kraemer

Paul is a seasoned veteran in the areas of search engine marketing and optimization, primarily for the purposes of B2C eCommerce and B2B acquisition / lead generation. His mission is to help small-medium sized companies strategically apply the latest online marketing technologies to achieve greater marketing results through the development and deployment of search engine marketing campaigns, social media campaigns, interactive and dynamic content web sites, customer relationship marketing programs, and more. Recent online marketing initiatives have incorporated emerging channels such as Amazon product listings and sponsored ads, Google Shopping campaigns, and other ROI-proven tactics. In order to measure results and prove campaign value, Paul is also familiar with the setup of Google Analytics, Google Tag Manager, and conversion/pixel/event tracking, including revenue tracking.Drawing on over 20 years of experience in the online marketing, CRM and direct marketing services industries, Paul has developed and executed digital and interactive marketing projects for leading companies in the travel, automotive, financial services, not-for-profit, pharmaceutical, agriculture, CPG industries and others.Specialties: Search engine marketing, PPC, paid search, Amazon, Bing, SEO, display advertising, social media, mobile advertising, lead generation, direct marketing, database marketing, CRM, data quality.

Paul Kraemer's Current Company Details
GreenShorts Inc.

Greenshorts Inc.

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Freelance Digital Monkey
Website:
greenshortsresearch.com
Employees:
1
Paul Kraemer Work Experience Details
  • Greenshorts Inc.
    Founder
    Greenshorts Inc. Aug 2015 - Present
    Richmond Hill, Ontario
    Working as a freelancer since 2015 when I took over the company, I've helped small-medium sized businesses deploy search engine marketing campaigns that drive B2C eCommerce revenue and B2B lead generation. Specializing in the design, deployment, and execution of Google Ads (search, shopping, display, remarketing), Bing Ads, social media advertising (Facebook, LinkedIn, Twitter), Amazon product listings and sponsored ads, SEO (search engine optimization), and analytics and tracking (Google Analytics, Google Tag Manager, conversion/pixel/event tracking).
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  • Greenshorts Research
    Co Founder
    Greenshorts Research Oct 2012 - Present
    Richmond Hill, Ontario
    GreenShorts is a company my buddy Thomas Accardo and I started back in 2012 to try and do some good in the world. The idea was to do compile ethnographic and secondary research about the way that environmentally conscious consumers go about making the decisions they do to purchase and use certain products. The intention being to arm manufacturers and marketers of environmentally friendly products with the marketing information required to target the eco-friendly market, sell more eco-friendly products, and do something good for the earth. Well ... intentions were good, but interest and sales; not so much, and both Thomas and I moved on.So I'm using GreenShorts these days as a way to support my freelance digital marketing endeavors, doing hands-on PPC, SEO, display, social advertising, and general lead generation for small and medium businesses alike. Happy to talk about the eco-GreenShorts, but more realistically discuss SEM/online marketing strategy and tactics.
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  • Dac Group
    Director, Strategic Planning
    Dac Group Mar 2013 - Aug 2015
    Toronto, Canada Area
    Paul manages DAC’s Strategy department, developing digital marketing programs for clients across a vast spectrum of industries in both Canada and the U.S. Leveraging proprietary technologies like the PAGEtorrent™ landing page infrastructure as well as the DiMITRI on-demand integrated reporting platform, he creates best-in-class digital campaigns that operate across SEM, SEO, social and mobile channels.
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  • Sunwing Travel Group
    Digital Marketing Director
    Sunwing Travel Group Sep 2011 - Aug 2012
    Toronto, Canada Area
    Responsible for all Digital Marketing initiatives for the Sunwing Travel Group including website development, online advertising, SEM, SEO, Social Media, and Mobile. Staffed and managed a digital marketing team that included web designers/developers, a user interface architect, copywriter, SEO specialist, SEM specialist, social media specialist, digital project manager, videographer, video editor, and CRM specialist.
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  • Digital Cement
    Director Demand Generation
    Digital Cement Jul 2009 - Sep 2011
    Toronto, Canada Area
    Managed a team of five staff and $2.5 million of media, deploying SEM and SEO campaigns to the U.S. marketplace for all Pitney Bowes corporate online marketing initiatives. Developed a pay-for-performance pricing model that delivered online orders at a cost per order 50% less than previous years – utilizing a media budget that was 40% smaller.
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  • Kenna:
    Manager, Digital Demand Generation
    Kenna: Nov 2005 - Jul 2009
    Toronto, Canada Area
    Built a team to execute pay per click (PPC) campaigns across all 3 major search engines (Google, MSN, Yahoo!) for kenna's clients. Implemented paid advertising campaigns in Facebook and LinkedIn, as well as banner advertising on relevant network sites. Search engine optimization (SEO) techniques were used to increase organic search rankings, and tracking was implemented using Google Analytics and Webtrends.
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  • Iworks Group Inc.
    Product Manager
    Iworks Group Inc. Dec 1999 - Sep 2005
    Toronto, Canada Area
    As company co-founder, helped to develop the iWorks' Data Transformation Suite – conducted product R&D (based on ETL and data quality marketplace offerings), feasibility studies and sales proposals, slide show presentations, web site design / creation, demo utilizing video with voice-over, on-line help / user manual, product pricing, etc. Managed marketing database projects for key clients in the CPG and not-for-profit sectors.
  • Relationship Marketing Technologies Inc.
    Project Manager
    Relationship Marketing Technologies Inc. May 1998 - Dec 1999
    Toronto, Canada Area
    Developed a marketing database, working in conjunction with an automotive client and their agency. Consolidated customer and transaction data from the dealer network (hundreds of dealers nationwide, off different source systems). Applied data transformation rules, appended data to existing customers, identified individuals in the household, and generated data extracts to support direct marketing efforts. Data analytics were performed post-program to analyze sales.
  • Market Connections Inc.
    Manager Of Operations
    Market Connections Inc. Mar 1994 - Apr 1998
    Toronto, Canada Area
    In-house database development to support the production, marketing and sale of highly personalized, dynamically driven newsletter products for the Financial Services industry. Managed four customer service staff, one production coordinator and one part-time database administrator.
  • Nissan Canada Inc.
    Consumer Direct Marketing Supervisor
    Nissan Canada Inc. Sep 1991 - Feb 1992
    Liaised closely with the agency, suppliers, and internal departments to ensure the successful implementation of corporate direct marketing programs/objectives. Coordinated the implementation and proper utilization of a customer database system to aid in the development and management of direct marketing and telemarketing efforts.

Paul Kraemer Skills

Digital Marketing Online Advertising Online Marketing Sem Mobile Marketing Social Media Marketing Seo Interactive Marketing Google Analytics Digital Strategy Ppc Lead Generation Social Media Marketing Direct Marketing Relationship Marketing Advertising Web Marketing Web Design Search Engine Marketing Search Engine Optimization Web Analytics Integrated Marketing Marketing Strategy Strategy Mobile Advertising Google Adwords E Commerce Pay Per Click Database Marketing Facebook Crm Mobile Devices Organic Search

Paul Kraemer Education Details

  • Humber College Of Applied Arts And Technology
    Humber College Of Applied Arts And Technology
    Marketing

Frequently Asked Questions about Paul Kraemer

What company does Paul Kraemer work for?

Paul Kraemer works for Greenshorts Inc.

What is Paul Kraemer's role at the current company?

Paul Kraemer's current role is Freelance Digital Monkey.

What is Paul Kraemer's email address?

Paul Kraemer's email address is p.****@****ive.com

What schools did Paul Kraemer attend?

Paul Kraemer attended Humber College Of Applied Arts And Technology.

What skills is Paul Kraemer known for?

Paul Kraemer has skills like Digital Marketing, Online Advertising, Online Marketing, Sem, Mobile Marketing, Social Media Marketing, Seo, Interactive Marketing, Google Analytics, Digital Strategy, Ppc, Lead Generation.

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