Within the scope of my present responsibilities, I am primarily accountable to define the company's growth strategy and drive its implementation by leading, managing, and monitoring all activities to achieve the short and long-term revenue, financial, operating, and brand objectives.As a member of the leadership team, I blueprint strategies for client acquisition and retention/sustainability to increase business penetration. Developed new business from Officer's Choice, FMC (Fertilizers… Show more Within the scope of my present responsibilities, I am primarily accountable to define the company's growth strategy and drive its implementation by leading, managing, and monitoring all activities to achieve the short and long-term revenue, financial, operating, and brand objectives.As a member of the leadership team, I blueprint strategies for client acquisition and retention/sustainability to increase business penetration. Developed new business from Officer's Choice, FMC (Fertilizers Company), AVP News, Monginis (Indian Multinational Pastry and Bakery Chain based in Mumbai with outlets in different cities in India and Egypt).Over my tenure, I grew existing accounts at a remarkable rate - Bisleri, ACC Cement, Vespa Scooter (PIAGGIO), IDBI, Franklin Templeton, and CERA (hardware).Furthermore, I supervised the complete profit center operations to ensure maximum profitability in line with organizational objectives. Show less

While working in Digital Refresh Networks, I was responsible for leading a team of 3 for developing and expanding a large portfolio comprising Small and MSME accounts for providing marketplace management and e-commerce services.Meanwhile, I had successfully delivered a significant 20% revenue growth in the middle of the Covid Uncertainty.My major career highlights across the tenure have included setting up the Kolkata & Delhi branches from the scratch aimed at enhancing profitability… Show more While working in Digital Refresh Networks, I was responsible for leading a team of 3 for developing and expanding a large portfolio comprising Small and MSME accounts for providing marketplace management and e-commerce services.Meanwhile, I had successfully delivered a significant 20% revenue growth in the middle of the Covid Uncertainty.My major career highlights across the tenure have included setting up the Kolkata & Delhi branches from the scratch aimed at enhancing profitability, revenue, and growth in the client base. Administered the complete set-up to business development and profitability of new operations in Delhi and Kolkata.Further to this, I headed the e-commerce projects and directed the set-up of e-commerce portals/websites for the clients. I also onboarded huge business leads. Show less

As Business Associate for Nutriva Life Science, I chaired discussions with the Marketing Heads of FMCG products and succeeded in the amalgamation of products and brands - took care of product management, revenue generation, and business development in Pharma.Throughout, I demonstrated expertise in onboarding manufacturers with new product innovations for various Pharma brands, and closing business for OTC and FMCG portfolios across prospective territories for the Healthcare… Show more As Business Associate for Nutriva Life Science, I chaired discussions with the Marketing Heads of FMCG products and succeeded in the amalgamation of products and brands - took care of product management, revenue generation, and business development in Pharma.Throughout, I demonstrated expertise in onboarding manufacturers with new product innovations for various Pharma brands, and closing business for OTC and FMCG portfolios across prospective territories for the Healthcare company.technical and financial advice in key deliberation affecting the organisation.- Responsible for hunting/prospecting and closing business for OTC and FMCG portfolios across prospective territories.I co-founded the Sabka Mandi app to ease the FMCG distribution system in India enrolled 25+ distributors & 3000+ retailers and accomplished 3000 downloads in Goa & North Karnataka; reaching a gross merchandise value of INR. 1MN within 10 months. - Launched a new age technology/ mobile app to ease FMCG distribution system in India. - Onboarded distributers for the new age app, as well as managed relationships that drove to new and recurring sales. - Educate customers about the services, its benefits and influence customer to intensify sales. - Directed development and roll-out of internal and external communications strategies for (new service introduction and new acquisitions) across retailers and various FMCG enterprises Show less

I was handpicked by the corporation to reinvigorate the complete brand strategies for group brands like Nakshatra, Gili, D’Damas, Asmi & Gitanjali Stores along with directing a team size of 7 people for driving the overall retail marketing for the company-owned retail outlets (200 Pan India).Over my tenure, I revitalized the complete brand image for Gitanjali Jewels, blueprinted brand development strategies in alignment with the organizational objectives, and defined the brand name… Show more I was handpicked by the corporation to reinvigorate the complete brand strategies for group brands like Nakshatra, Gili, D’Damas, Asmi & Gitanjali Stores along with directing a team size of 7 people for driving the overall retail marketing for the company-owned retail outlets (200 Pan India).Over my tenure, I revitalized the complete brand image for Gitanjali Jewels, blueprinted brand development strategies in alignment with the organizational objectives, and defined the brand name guidelines for in-store label & sub-brand exposure. Accomplished big celebrity endorsement tie-ups.In addition, I established the e-commerce websites - jewelsouk.com and nakshatra.world - with the technology partners and set up the complete e-commerce operations and marketing. Show less

I ventured into the FMCG Domain, set up the entire business and infrastructure in 3 states with 3 C&F and 45 Distributors, and introduced a wide range of personal & household care products. Moreover, I worked on the overall success of the business for the start-up with 2 co-founders right from recruiting & developing a high-performing team of 14 members, establishing SOPs, operations & processes, leading sales & marketing, appointing distributors in West Bengal, Maharashtra & Orissa, monitoring… Show more I ventured into the FMCG Domain, set up the entire business and infrastructure in 3 states with 3 C&F and 45 Distributors, and introduced a wide range of personal & household care products. Moreover, I worked on the overall success of the business for the start-up with 2 co-founders right from recruiting & developing a high-performing team of 14 members, establishing SOPs, operations & processes, leading sales & marketing, appointing distributors in West Bengal, Maharashtra & Orissa, monitoring legal compliance, and so on.I played a pivotal role in launching products within 4 months and driving retail & institutional sales efforts to promote portfolios of 4 brands in personal care segments - Deodorant, Eau De Perfume and Talcum Powder, Face Wash. Increased brand presence across West Bengal (30 towns), Maharashtra (9 towns), and Orissa (6 towns). Show less

Lead the marketing team towards brand development strategies and communication of Unilever’s 2 iconic brands – ‘Clinic Plus’ and ‘Clear Shampoo’ for the South East Asia, and South Asia markets.

Formerly known as JK Helene Curtis Ltd, Steered dynamic marketing strategies that lead the portfolio of ‘Park Avenue’ personal care products to new achievements - Helmed the entire communication platform for the portfolio including designing of website, and conceptualising television commercials.