Vice President, Global Strategy
Data intelligence, consumer insights and strategic planning supporting brand, social media, advertising and content needs of clients including Canopy Growth, CIBC, Ricola, Prestige Brands and Las Vegas Tourism.
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@rivetglobal.com
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2 phones found area 425 and 888
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LinkedIn matched
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Paul Kron is listed as Partner @ a few smart people | Data-driven strategies, market research based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at rivetglobal.com, phone signal with area code 425, 888, and a matched LinkedIn profile for Paul Kron.
Paul Kron previously worked as Vice President, Global Strategy at Fuse Marketing Group Inc. and Strategy Lead at Massive Insights. Paul Kron holds Mba, Marketing, International Business from Mcgill University.
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Expertise in crafting data-driven, actionable strategies that resonate with a diverse clientele. Our team's approach is rooted in meticulous market research and analysis, ensuring that the strategies we deliver are not just informed by insights but also translate into tangible success.With competencies honed in marketing research and communications, I steer initiatives that encompass brand, social media, advertising, and content. Our collaborative efforts have empowered clients to achieve heightened engagement and a robust market presence, underpinned by a foundation of customer insights and new media strategies.
Listed skills include Integrated Marketing, Creative Strategy, Digital Marketing, Customer Insight, and 42 others.
A career timeline built from the work history available for this profile.
Toronto, Canada Area
Data intelligence, consumer insights and strategic planning supporting brand, social media, advertising and content needs of clients including Canopy Growth, CIBC, Ricola, Prestige Brands and Las Vegas Tourism.
Toronto, Canada
Open to projects and ready to help. Already helped or currently helping Leo Burnett Toronto, Amazon, Kraft-Heinz, Buick, GMC, GENSQUARED, World Vision, kbs+, Bravado Designs, Sun Life Financial and Massive Insights with Market Research, Customer Insights, Brand Strategy, Customer Journey Mapping, Brand Architecture and Digital Strategy.
Toronto, Canada Area
Customer journey mapping, application of data and analytics, customer insight, segmentation, segmented communication planning, results based planning and strategy
Toronto, Canada Area
New Business Development, Pharmaceutical Marketing Communications, Patient & Prescriber Insight, Strategy; Oncology, Schizophrenia, Diabetes, Asthma.
Toronto, Canada Area
Leading marketing strategy and planning for Hyundai Automotive Canada. Responsible for customer insights and strategy for brand, nameplate and retail marketing in all channels: digital, social and traditional mass media. Lead all aspects of the brand in Canada from brand positioning and major launches to retail disruption, content and social.
Toronto, Canada Area
Director Planning for Rivet Global, Toronto.Responsible for strategic leadership, new campaign and positioning strategies for numerous brands: Kraft (Oreo, Thinsations), Nestlé (Nescafé Dolce Gusto, Gerber, Nestlé Baby, Buitoni, Delissio Pizza), Purolator, Eli Lily, TD Wealth, Fairmont Hotels and ResortsWon two CASSIES (Best Insight, Off to a Good Start).
Senior Director Client Service for the SCEC PlayStation account at Segal Communications (part of the FCB Group)Responsible for leadership and direction, profit and loss for the Sony Computer Entertainment of Canada (PlayStation) account. Led experiential marketing, digital marketing, online content, advertising and promotions.
Toronto, Canada Area
Planned and implemented the launch of Rogers Home Phone. Served as Director Marketing Communications for Rogers Cable TV and Senior Director Marketing Communications for Rogers Cable (Internet, Telephone and TV).
Mexico City Area, Mexico
VP Group Account Director, McCann-Erickson Mexico (Mexico, DF) on the General Motors of Mexico account.VP Group Brand Director, MacLaren McCann Toronto (Toronto, Canada) on the Rogers Communications Account (Cable and Wireless Telecommunications).
Retail, Technology, Financial Services, Mutual Funds, Automotive, Beer, Spirits
Toronto, Canada Area
Telecommunications, Wireless, Financial Services, Mutual Funds, Wine & Spirits, Retail, Auto Dealers
Toronto, Canada Area
Director Research and InformationMedia Group HeadNew Media Planner
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Paul Kron is listed as Partner @ a few smart people | Data-driven strategies, market research.
AeroLeads has found 1 work email signal at @rivetglobal.com for Paul Kron.
AeroLeads has found 2 phone signal(s) with area code 425, 888 for Paul Kron.
Paul Kron is based in Toronto, Ontario, Canada.
Paul Kron has worked for Fuse Marketing Group Inc., Massive Insights, A Few Smart People, Fcb Global, and Fcb Health.
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Paul Kron holds Mba, Marketing, International Business from Mcgill University.
Paul Kron is listed with skills including Integrated Marketing, Creative Strategy, Digital Marketing, Customer Insight, Advertising, Marketing Strategy, Relationship Marketing, and Strategy.
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