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Expertise in crafting data-driven, actionable strategies that resonate with a diverse clientele. Our team's approach is rooted in meticulous market research and analysis, ensuring that the strategies we deliver are not just informed by insights but also translate into tangible success.With competencies honed in marketing research and communications, I steer initiatives that encompass brand, social media, advertising, and content. Our collaborative efforts have empowered clients to achieve heightened engagement and a robust market presence, underpinned by a foundation of customer insights and new media strategies.
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Vice President, Global StrategyFuse Marketing Group Inc. Dec 2018 - Feb 2020Toronto, Canada AreaData intelligence, consumer insights and strategic planning supporting brand, social media, advertising and content needs of clients including Canopy Growth, CIBC, Ricola, Prestige Brands and Las Vegas Tourism. -
Strategy LeadMassive Insights Jul 2017 - Dec 2018Toronto, Canada -
PartnerA Few Smart People Apr 2016 - Dec 2018Toronto, CanadaOpen to projects and ready to help. Already helped or currently helping Leo Burnett Toronto, Amazon, Kraft-Heinz, Buick, GMC, GENSQUARED, World Vision, kbs+, Bravado Designs, Sun Life Financial and Massive Insights with Market Research, Customer Insights, Brand Strategy, Customer Journey Mapping, Brand Architecture and Digital Strategy. -
Vp, Director Strategic PlanningFcb Global Apr 2015 - Apr 2016Toronto, Canada AreaCustomer journey mapping, application of data and analytics, customer insight, segmentation, segmented communication planning, results based planning and strategy -
Vp, Director Strategic PlanningFcb Health Mar 2015 - Apr 2016Toronto, Canada AreaNew Business Development, Pharmaceutical Marketing Communications, Patient & Prescriber Insight, Strategy; Oncology, Schizophrenia, Diabetes, Asthma. -
Director Of Strategic PlanningInnocean Worldwide Canada Aug 2012 - Apr 2015Toronto, Canada AreaLeading marketing strategy and planning for Hyundai Automotive Canada. Responsible for customer insights and strategy for brand, nameplate and retail marketing in all channels: digital, social and traditional mass media. Lead all aspects of the brand in Canada from brand positioning and major launches to retail disruption, content and social engagement.Conceived Canada's first "Dealer Invoice" event. Briefed the most viewed Superbowl spot of the year. -
Senior PlannerFcb Global Dec 2009 - Aug 2012Toronto, Canada AreaDirector Planning for Rivet Global, Toronto.Responsible for strategic leadership, new campaign and positioning strategies for numerous brands: Kraft (Oreo, Thinsations), Nestlé (Nescafé Dolce Gusto, Gerber, Nestlé Baby, Buitoni, Delissio Pizza), Purolator, Eli Lily, TD Wealth, Fairmont Hotels and ResortsWon two CASSIES (Best Insight, Off to a Good Start) for Oreo “Moving Day” CommercialPitched and won CRM for BMW and Nestlé Baby
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Vp, Sr. Director Client ServiceFcb Global Jan 2008 - Feb 2009Senior Director Client Service for the SCEC PlayStation account at Segal Communications (part of the FCB Group)Responsible for leadership and direction, profit and loss for the Sony Computer Entertainment of Canada (PlayStation) account. Led experiential marketing, digital marketing, online content, advertising and promotions.
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Sr. Director Marketing CommunicationsRogers Communications Mar 2005 - Jan 2008Toronto, Canada AreaPlanned and implemented the launch of Rogers Home Phone. Served as Director Marketing Communications for Rogers Cable TV and Senior Director Marketing Communications for Rogers Cable (Internet, Telephone and TV). -
Vp Group Brand DirectorMccann Erickson Oct 2001 - Mar 2005Mexico City Area, MexicoVP Group Account Director, McCann-Erickson Mexico (Mexico, DF) on the General Motors of Mexico account.VP Group Brand Director, MacLaren McCann Toronto (Toronto, Canada) on the Rogers Communications Account (Cable and Wireless Telecommunications). -
Director Account PlanningTbwa\Chiat\Day Sep 2000 - Oct 2001Retail, Technology, Financial Services, Mutual Funds, Automotive, Beer, Spirits -
Director Account PlanningGee, Jeffery And Partners Apr 1999 - Sep 2000Toronto, Canada AreaTelecommunications, Wireless, Financial Services, Mutual Funds, Wine & Spirits, Retail, Auto Dealers -
Media Group Head, Director ResearchPadulo Integrated Dec 1994 - Apr 1999Toronto, Canada AreaDirector Research and InformationMedia Group HeadNew Media Planner -
Brand AssistantProcter & Gamble May 1993 - Sep 1993Management training program/Internship
Paul Kron Skills
Paul Kron Education Details
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Marketing, International Business -
English Literature
Frequently Asked Questions about Paul Kron
What is Paul Kron's role at the current company?
Paul Kron's current role is Partner @ a few smart people | Data-driven strategies, market research.
What is Paul Kron's email address?
Paul Kron's email address is ro****@****ail.com
What is Paul Kron's direct phone number?
Paul Kron's direct phone number is (425) 378*****
What schools did Paul Kron attend?
Paul Kron attended Mcgill University, Huron University.
What skills is Paul Kron known for?
Paul Kron has skills like Integrated Marketing, Creative Strategy, Digital Marketing, Customer Insight, Advertising, Marketing Strategy, Relationship Marketing, Strategy, Marketing, Marketing Communications, Brand Development, Creative Direction.
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